Canon Introduces First Hybrid Digital Video Camcorder with 35mm SLR Camera Design and Performance Features.

LAKE SUCCESS, N.Y.--(BUSINESS WIRE)--Aug. 25, 1997-

New OPTURA Breaks Boundaries Between Digital Motion and Still Imaging - Captures High Speed Subjects Undetectable to the Human Eye -

Canon U.S.A., Inc., the leader in optical imaging technology, today introduced the OPTURA, the world's first hybrid digital video (DV) camcorder with design and performance features previously limited to 35mm SLR cameras. The Optura harnesses the power, connectivity and superior resolution of the mini digital video format while integrating Canon's design and technology expertise in the video and 35mm SLR camera product categories.

In addition to recording full motion video and audio digitally, the Optura captures still images undetectable to the human eye. Using an exclusive Progressive Scan Movie mode which acts as a digital motor drive, the Optura records high resolution still images of fast moving subjects at a rate of 30 frames per second (fps) - three times faster than the motor drive of a professional 35mm camera.

"The Optura marks Canon's first entry into the DV camcorder market on a worldwide basis," said Mr. Yukiaki Hashimoto, director and general manager, Canon Video Division. "We have integrated Canon's many years of expertise as both a video camcorder and 35mm SLR camera manufacturer to develop a new and powerful digital imaging hybrid with extraordinary image capture and output potential. This product will offer unmatched versatility to meet a wide variety of still, motion and multimedia image capture needs of both business professionals and consumers."

Optura's Progressive Scan CCD Image Sensor & RGB Color Filter Rival Image Quality of Professional 3-CCD DV Camcorders

The Optura is the world's first digital video camcorder to incorporate a Progressive Scan CCD image sensor which delivers high quality, full motion video and sharp still frame digital photographs. The Progressive Scan CCD reads each of its 360,000 effective pixels in a single scan to capture a full frame image every 1/60 of a second. This process achieves superior resolution and enables users to capture vivid, high quality still images of high speed action for TV display, computer input or digital photo prints. In contrast, other DV and analog camcorders use an Interlace Scan CCD which processes field images or half the scan lines every 1/60 of a second. This results in diminished still image quality since the CCD is only creating half a frame of information at a time.

Canon's proprietary integrated circuits work in conjunction with the Progressive Scan CCD to process and selectively combine scan lines from the frames according to the recording mode: Progressive Scan Movie mode, Photo mode or Normal Movie mode.

The Progressive Scan CCD is complemented by a RGB primary color filter, rather than a complementary color filter found in other camcorders. The combination of this primary color filter with a Progressive Scan CCD achieves color resolution comparable to that of 3-CCD systems. The RGB primary color filter improves the reproduction of subtle intermediate gradations, making colors in still images more uniform.

Optura's Versatile Recording Modes and Uses Define New Digital Imaging Hybrid

The Canon Optura distinguishes itself from all other digital video and still imaging products through its unique image processing and recording options. The Optura's unique recording modes and IEEE 1394 digital connector are designed to suit a multitude of sophisticated imaging and computer application needs including, digital motion video, still image and multimedia capture ? all in one unit.

-- Progressive Scan Movie mode: This exclusive Canon feature acts as a digital motor drive recording images three times faster than the motor drive of a professional 35mm camera. Users will capture the most intriguing, high resolution still images occurring within action - and previously undetectable to the human eye -- by employing a Progressive Scan CCD and two new proprietary integrated circuits.

The Progressive Scan Movie mode allows users to record high speed action for the purpose of extracting high resolution, full frame images. These images may be displayed on TV, computer or output to a printer.

In contrast, the Interlace Scan system, common to other DV and analog camcorders, creates a frame image by using two opposing fields. This process creates a time lapse, causing image flicker during playback which makes printing high quality stills impractical. -- Photo mode: This recording mode further distinguishes the product as a hybrid DV camcorder by transforming the Optura into a virtual digital SLR camera. In Photo mode consumers may record in full auto mode, so the camera will set exposure and shutter speed automatically. Users also have to ability control shutter speed manually by selecting "shutter priority" on the programmed AE dial. Similarly, aperture may also be manually adjusted by selecting "aperture priority" on the same dial.

Each digital still captured in Photo mode is recorded to tape for approximately 6-seconds. The microphone remains active during this time, enabling users to add a voice annotation to each image. Users can also operate a 10-second self-timer before recording, similar to that found on a 35mm camera. Photo mode records more than 500 images on a single tape in SP mode and exceeds 800 in LP mode.

The Photo mode allows consumers to use an optional Canon 220EX or 380EX Speedlite flash, previously dedicated only to Canon EOS 35mm film cameras. These flash units provide Canon's most advanced metering system, evaluative through-the-lens (E-TTL), to ensure properly exposed digital still images even under difficult lighting conditions.

A focus assist beam and pre-flash enables the camera to set focus, exposure and white balance. The flash output is adjusted to combine with ambient light for optimum flash exposure in any of the Optura's programmed AE modes. In addition, the 220EX and 380EX Speedlite flash units will synchronize with shutter speeds between 1/60 and 1/1000 of a second to illuminate fast moving subjects - another world's first from Canon.

-- Normal Movie mode: This recording mode is designed for shooting full motion video for playback on television. The resolution and color reproduction of the video are extremely high compared to other camcorders.

Users may combine any of the Optura's three recording modes on to one Mini-DV cassette.

14X Optical/35X Digital Zoom - Optical Image Stabilization 

Employing Canon's superior optics technology, the Optura boasts the longest optical zoom lens on a DV camcorder at 14X magnification. The Optura also includes a digital zooming feature which extends the 14X optical zoom to a full 35X magnification. The Optura's focal length in 35mm camera terms is equivalent to 37.4mm - 1309mm.

In order to take full advantage of the Optura's powerful zoom, without risk of image shake or degradation, the product incorporates Canon's Optical Image Stabilization System (OIS). OIS is particularly beneficial during telephoto recording when image shake is most extreme. The optical system, unlike electronic versions, employs a unique Vari-Angle Prism (VAP) technology which optically compensates for camera shake before the light reaches the image sensor resulting in true-to-life image quality with no degradation.

FlexiZone Auto Focus Enhances Creativity and Image Control

Incorporating Canon's exclusive FlexiZone Auto Focus Image Control System, the Optura enables users to specifically pinpoint the area of focus anywhere within the viewfinder -- not just in the center as with conventional camcorders. The feature fosters creativity as users can focus an image the way their mind's eye sees it.

The FlexiZone feature uses a "joystick" controller which can be easily manipulated by the operator to move a white-framed box within the viewfinder frame. The box lets the user know exactly where the camcorder is focusing in response to the positioning of the controller. FlexiZone Auto Focus is ideal for shifting focus within a desired composition; shooting images that are off-center; or moving subjects, such as children at play or a sporting event.

Programmed Auto Exposure Modes

In addition to five programmed auto exposure modes, the Optura includes two new programmed AE modes: Shutter Priority mode (Tv) and Aperture Priority mode (Av). These advanced recording options are easily identified by icons on the programmed AE selector dial.

-- Shutter Priority mode: using this mode, the user may adjust the shutter speed between 1/8 of a second and 1/2000 of a second, letting the camera automatically adjust the iris (aperture). Higher shutter speeds capture fast moving objects and allow for sharp, clear frame- by-frame playback, free from blur. Slow shutter speeds create dramatic effects and make low-light and night shooting possible;

-- Aperture Priority mode: allows users to set the aperture (iris opening) between f/1.8 and f/32, while the camera automatically selects the shutter speed to give proper exposure. This can be used to deliver selective depth of field: selecting a smaller f/number will make the subject stand out from the softened background and foreground;

-- Easy Recording: for simple point and shoot operation. Focus, exposure and white balance are all adjusted automatically;

-- Auto: similar to Easy Recording, Auto handles all camera settings automatically, but also allows the user to select manual functions, such as focus and exposure;

-- Spotlight: designed for shooting subjects which are illuminated by intense light sources, such as under spotlights on a dark stage. This mode prevents subjects from becoming over exposed;

-- Sand and Snow: this mode automatically adjusts exposure to suit the darkest object in a composition. Sand and Snow mode is perfect for shooting a skier speeding down a snow covered mountain;

-- Negative: a specialized mode which converts negative images to positive images and positive images to negative images. This feature is designed for use with the Optura's optional FP-100 film adapter, to transfer 35mm photo negatives and slides to video.

Additional Features for Superior Image Recording

The Optura includes a broad array of image control and convenience features including:

-- Manual Controls: exposure, focus, white balance, shutter speed and f-stop;

-- Audio: 12-bit (32 KHz) or 16-bit (48 KHz) PCM stereo sound;

-- Digital Faders: four scene transitions include, vertical wipe, window wipe, fade trigger, and mosaic fade;

-- Self-timer: a 10-second countdown allows the user to get in the video;

-- SP/LP Recording: users can extend recording time of tape by 1.5 times by selecting LP (Long Play) mode. Otherwise, the Optura will automatically record in SP (Standard Play) mode;

-- LCD Screen: in addition to a built-in color viewfinder, the Optura incorporates a 2-inch LCD screen. The screen can by angled up to 110 degrees to record in different positions. Both the LCD screen and built-in color viewfinder incorporate approximately 113,000 pixels;

-- 16:9 Wide Screen: for video playback on a wide screen TV;

-- Date Code: records date, time, shutter speed and exposure settings. The information remains hidden until selected for display;

-- Time Code: designed for optimum editing accuracy, Time Code precisely identifies each recording down to the individual frame, displaying hour, minute second and frame;

-- MIC and Headphone Terminals;

-- LANC Editing Terminal;

-- Lithium Ion Battery;

-- Windscreen.

Futuristic 35mm Camera Design and Additional Optional Accessories

Canon imparts vast experience in designing 35mm SLR cameras to create the ergonomic and esthetically appealing Optura. Incorporating a sleek, compact, silver-toned exterior, the Optura includes both a 2-inch LCD view screen and built-in color viewfinder for shooting comfort and flexibility.

For enhanced image making, the Opura's wide array of optional accessories include several key items, such as:

-- CH 900 Dual Battery Charger/Power Supply;

-- VL-10Li Video Light;

-- FP-100 Film & Slide Image Transfer System;

-- Canon EOS 220EX and 380EX Speedlite Flashes.

Measuring 5-7/16 inches (H) X 4-3/16 inches (W) X 5-1/4 inches (D) and weighing approximately 2 lbs., the Optura will be sold with a BP- 914 Battery Pack, CA-900 Compact Power Adapter/Battery Charger, DC- 900 DC Coupler, SS-200 Shoulder Strap, Lens Cap, LCD Screen Cover, WL- D66 Wireless Remote control, STV-250 Stereo Video Cable, Lithium Battery, S-150 S-video cable and DVM-E30 Digital Video Cassette.

The Optura will be available in October 1997 for a manufacturer's suggested list price of $2,699.

Canon Unveils New Mini-Web Site to Support Launch of Optura

Canon U.S.A., Inc., launched a dedicated World Wide Web site at http://www.canondv.com for its new digital camcorder, the Optura.

The web site highlights the Optura's features including Progressive Scan CCD, RGB primary color filter, new digital IC, three recording modes, and Optical Image Stabilization.

The Canon DV web site also offers an overview of the DV format and its advantages and explains how a digital video camcorder operates. It details the concept behind the Optura and also provides explanations of the specific technologies within the camcorder.

Consumers can view graphic images highlighting the Optura's features or at the click of a button rotate the Optura to view it from all sides. Sample images demonstrate the Digital Motor Drive which captures 30 high resolution video frames per second eliminating motion flicker.

Visitors are also able to read about the accessories available for the Optura and eventually will be able to register their Optura online.

Canon U.S.A., Inc., headquartered in Lake Success, New York, is an industry leader in professional and consumer imaging equipment and information systems. Canon's extensive product line enables businesses and consumers worldwide to capture, store and distribute visual information. Canon products include camcorders, cameras and lenses; black and white as well as full-color copiers; color laser printers; word processors, typewriters and calculators; micrographics and optical disk filing systems; facsimile machines; semiconductor, broadcast and optical equipment, and other specialized industrial products. Canon U.S.A., Inc. employs more than 9,000 people at more than 30 facilities throughout North, Central and South America and the Caribbean.

As a concerned corporate citizen, Canon instituted the Clean Earth Campaign in 1990, which supports various environmental and recycling initiatives. The Campaign has collected millions of Canon toner cartridges for recycling and reuse as part of its "recycling in the workplace" effort. The Clean Earth Campaign has also supported leading environmental organizations and initiatives to help achieve its other goals of supporting programs that help preserve and protect the environment, enable people to enjoy the environment, and educate people as to its importance. Among organizations supported by Canon U.S.A. through its Clean Earth Campaign are The Nature Conservancy, the National Park Foundation and the National Wildlife Federation.

CONTACT: Russell Marchetta

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Lisa Kaslyn

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