Canon Enters Seventh Year as Title Sponsor of the Canon Photo Safari Travel Photography Show On ESPN2.

Business Editors

LAKE SUCCESS, N.Y.--(BUSINESS WIRE)--Sept. 6, 2001

Hosted By World Renowned Photographers And Celebrity Guests,

Weekly Show Takes Viewers On Wild Photo Excursions Around The World

And Teaches How To Take Better Photos

Canon U.S.A., Inc., a subsidiary of Canon, Inc. (NYSE: CAJ), announced today it is renewing its agreement with Barrett Productions as the title sponsor of Canon Photo Safari, a weekly travel show that takes viewers on a photographic journey to some of the most exotic locations in the world.

Now in its seventh season, Canon Photo Safari has become an extremely popular "must see" show for nature photographers and photo enthusiasts. Hosted by some of the world's leading nature and wildlife photographers, Canon Photo Safari is a tutorial in photography, providing viewers with professional insight into how to compose and create better photographs of vacations and once-in-a-lifetime trips. The new season begins Saturday, October 6 at 9:30 AM (EDT) on ESPN2. The series runs 13 consecutive weeks.

"We have received hundreds of phone calls over the years from photo enthusiasts expressing how much they enjoy the show and more importantly, how much they've learned from watching the Canon Photo Safari," said Yukiaki Hashimoto, vice president and general manager, Photographic Products Group, Canon U.S.A., Inc. "Our primary goal, seven years ago, for sponsoring this program was to help educate consumers on how to take better pictures and provide them with the knowledge to create spectacular photographs of their own. The response we received from viewers made the decision to renew the series an easy one."

"We are very pleased that Canon will continue to retain its title sponsorship of Canon Photo Safari," said Bob Ambrose, coordinating producer at Barrett Productions. "Their photographic products are simply the most advanced in the industry and allow our celebrity guests to concentrate on their subjects, not the technology."

Over the past six years, Canon Photo Safari has been to some of the most picturesque locations in the world including Costa Rica, the tundra of Antarctica, Thailand and the Brazilian Amazon. Each show is hosted by a world-renowned nature or wildlife photographer who is accompanied by a national celebrity with an itch for photography. Past photographers have included Mark Muench, George Lepp, Rick Sammon and David Stoecklein. Guest celebrities have included sports and entertainment personalities, including Boomer Esiason, William Shatner, John O'Hurley, Dena Delaney and Sam Waterston.

This year, Canon Photo Safari will broadcast from Ecuador, Central America, Alaska and other locations. Hosts include photographers such as Arthur Morris, David Muench and Chris Rainier. Guest celebrities participating this season include Jameson Parker, David Alan Grier and Christopher Lloyd.

Canon U.S.A., Inc., a subsidiary of Canon, Inc., provides professional and consumer imaging solutions that give people the Know How to access the latest technology. The company's comprehensive product line includes networked multifunction devices; digital and analog copiers (color and black and white); printers, scanners, image filing systems, and facsimile machines; camcorders, cameras and lenses; and semiconductor, broadcast and medical equipment. Canon employs 12,000 people at more than 30 facilities throughout North, Central and South America and the Caribbean.

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