Canon Demystifies Digital with Internet-Based EOS Digital Rebel School.

Business Editors/High-Tech Writers

LAKE SUCCESS, N.Y.--(BUSINESS WIRE)--Sept. 15, 2003

Website Lessons Explain, Explore And Excite With Focus On Camera

Features And Photo Techniques

Digital photography is getting easier and easier thanks to Canon's new 6.3 megapixel EOS Digital Rebel SLR and a new website that offers clear, concise and compelling lessons for this new camera as well as general photographic principles and techniques. Like the EOS Digital Rebel camera itself, the web-based lessons are the soul of simplicity and are being created for Canon by nationally syndicated photo columnist Rick Sammon.

The initial ten lessons - debuting at www.photoworkshop.com on September 15, 2003 - offer an overview of digital photography and the EOS Digital Rebel as well as a step-by-step tutorial on the camera's various settings and how they are best utilized. The site also provides easy to follow photo-taking tips that will help users optimize their results when shooting people, creative landscapes and scenics, action and sporting events, travel pictures, candid city chronicles and even the lowlight challenge of nighttime photography. With new lessons added each month, users are encouraged to return to the site over and over to learn new tips, glean new techniques and assimilate new skill sets.

"Like the EOS Digital Rebel camera itself, the lessons are brilliant in their clarity and simplicity," states Yukiaki Hashimoto, senior vice president and general manager of the Consumer Imaging Group at Canon U.S.A., Inc., a subsidiary of Canon Inc. (NYSE:CAJ). "What's more, by constantly adding new lessons and targeting techniques to all levels of user experience, our Digital Rebel users can advance and expand their digital photography skills at their own pace and according to their own interests and needs."

In addition to the extremely user friendly lessons created by Sammon for the EOS Digital Rebel camera, the site is liberally sprinkled with words of encouragement and photo philosophy from such imaging legends and luminaries as Henri Cartier-Bresson, Dorothea Lange, Yousuf Karsh and others. Canon will actively promote the website lessons in packaging and advertising for the new EOS Digital Rebel Camera and EOS Digital Rebel Camera kit. Canon homepages will also carry hotlinks to the lessons page, providing easy access and seamless transitions from site to site.

An independent website, Photoworkshop.com will also feature links to the Canon Camera Museum site, a soon to be launched Explorers of Light Gallery, Digital Learning Center and the EOS Digital Rebel homepage. The Photoworkshop.com website also offers an extensive array of other photo resources including member showcases and public forums where participants can engage in discussions and gain guidance from other photographers. The site also features a 3D navigation experience that allows visitors to take a cyber stroll through photo galleries, access tutorials for a variety of imaging products, programs and proven techniques and visit other rooms within Photoworkshop.com to gain specialized insights, tips and even downloadable materials such as model releases.

 Subject areas covered by Rick Sammon in the first ten lessons are:

 1. New to Digital SLR Photography?

 2. Setting Your Camera for Great Shots

 3. Exploring the Digital Rebel's Exposure Modes

 4. Focus on Autofocusing

 5. Picturing People

 6. Creative Landscape Photography

 7. Photographing Action

 8. A Day in the City with Your Digital Reel

 9. Traveling with your Digital SLR

 10. Nighttime Photography

The EOS Digital Rebel Camera

In stores by Mid-September and carrying an estimated street price of $899 for the body or $999 for the kit with its exclusively designed EF-S 18-55mm f/3.5-5.6 zoom lens - the EOS Digital Rebel camera offers many features formerly found only on Canon's professional and pro-sumer EOS digital SLRs including compatibility with more than 50 Canon EF lenses and the high resolution, large format 6.3 megapixel CMOS sensor (with its 22.7 x 15.1mm image format and 3:2 aspect ratio).

About Canon U.S.A., Inc.

Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America, and is ranked #39 on the Business Week list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent-holder of technology, ranking second overall in the U.S. in 2002, with global revenues of $24.5 billion. Canon U.S.A. employs more than 10,000 people at over 30 locations. For more information, visit www.usa.canon.com.