Canon Declares Snapshot Photography Easier, More Fun, and More Affordable with Introduction of Four New Sure Shot Compact Cameras.Business Editors/High-Tech Writers LAKE SUCCESS, N.Y.--(BUSINESS WIRE)--Feb. 27, 2003 New u-Series Models Offer 3-Point Smart AF, Programmed Controls, Built-in Flash and High-Quality Zoom Lenses in Compact and Stylish Aluminum Bodies Canon U.S.A., Inc., a subsidiary of Canon Inc. (NYSE NYSE See: New York Stock Exchange : CAJ CAJ Canadian Association of Journalists CAJ Christliche Arbeiterjugend (German Young Christian Workers) CAJ China Academic Journals CAJ Christian Academy in Japan CAJ Canaima, Venezuela (Airport Code) ), is announcing a new lineup A criminal investigation technique in which the police arrange a number of individuals in a row before a witness to a crime and ask the witness to identify which, if any, of the individuals committed the crime. of Sure Shot 35mm cameras with the introduction of its new u-Series models. The new models incorporate more than 20 years of Canon's expertise in 35mm compact camera technology and have taken their line of point-and-shoot cameras A film or digital camera in which the focus and exposure is entirely automatic. You aim and press the button; the camera does the rest. Point-and-shoot cameras can range from cheap throw-aways to pocket-sized digitals. to a new level by providing the most compact and feature-laden models at extremely attractive pricepoints. In addition, each camera's exterior is crafted from aluminum, making it both durable and elegant in appearance. Additionally, Canon is introducing a new, fully automatic, fixed focus Sure Shot model. Its oversized o·ver·size n. 1. A size that is larger than usual. 2. An oversize article or object. adj. o·ver·size also o·ver·sized Larger in size than usual or necessary. viewfinder The preview window on a camera that is used to frame, focus and take the picture. On analog cameras, the viewfinder is an eye-sized window that must be pressed against the face. Point-and-shoot digital cameras use small LCD screens that are viewed several inches from the eyes. and controls make it the ideal camera for children. Now, capturing life's most precious moments has never been easier or more affordable than with Canon's Sure Shot cameras and their compact design means the camera will never be farther than your pocket or pocketbook. The Canon Sure Shot 80u, 90u, 105u and 115u join the current Sure Shot 130u model, introduced last August. Collectively, the new Sure Shot-series cameras provide users with the most advanced camera features in their respective classes including five Programmed Image Control (PIC (1) (Programmable Interrupt Controller) An Intel 8259A chip that controls interrupts. Starting with the 286-based AT, there are two PICs in a PC, providing a total of 15 usable IRQs. ) modes for optimum exposure resulting in beautiful photographs; 3-point AiAF Smart Autofocus autofocus Noun a camera system in which the lens is focused automatically Noun 1. autofocus - an optical device for focussing a camera or other instrument automatically for precise focusing; and a 6-mode Light Guide zoom flash with red-eye reduction for properly exposed photographs regardless of lighting conditions. Each model also offers an optical zoom Changing the focal length of a camera by adjusting the physical zoom lens. All zoom lenses in film cameras and digital single lens reflex (DSLR) cameras are optical zoom. Digital point-and-shoot cameras as well as consumer and prosumer video camcorders have optical zoom, but they also lens for greater picture-taking opportunities. "35mm photography remains a very large market in the U.S. and Canon's introduction of the new Sure Shot-series cameras clearly represents our continued support of this market," said Yukiaki Hashimoto, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "The attractive pricepoints of these new cameras, along with their high-quality optics and advanced features, help ensure that preserving memories of special moments can be captured by nearly all consumers," Mr. Hashimoto added. Built-In Optical Zoom Lens With the exception of their respective zoom ranges, each Sure Shot u-Series camera offers the same advanced camera features combined with a sleek In the Dungeons and Dragons fantasy role-playing game, the Sleek is a Magical Beast. It resembles an Ermine. It seems to have no other desire aside from biting victims and running off. and durable aluminum exterior. The model name denotes the maximum zoom focal length Focal length A measure of the collecting or diverging power of a lens or an optical system. Focal length, usually designated f ′ , as follows: Sure Shot 80u (38-80mm); Sure Shot 90u (38-90mm); Sure Shot 105u (38-105mm); and Sure Shot 115u (38-115mm). Each lens is constructed using the highest-quality all-glass Canon optics for obtaining the sharpest, clearest images. Programmed Image Control (PIC) Each Sure Shot camera features a Programmed Image Control (PIC) that automatically sets the appropriate camera settings such as autofocus, exposure metering and film advance mode for optimum results in five specific shooting conditions including Portrait, Landscape, Close-Up, Sports and Night Scene. High-Precision 3-Point Smart Autofocus System Canon's complete line of Sure Shot u-Series cameras uses a 3-point passive Smart autofocus system that detects differences in subject contrast to determine proper focus on a subject and uses a CMOS sensor See CMOS image sensor. that switches between seven specific points in three stages based on the zoom position of the lens for more precise focusing. Light Guide Flash System The cameras' built-in Light Guide zoom flash automatically fires in low light and backlit An LCD screen that has its own light source from the back of the screen, making the background brighter and characters appear sharper. conditions. The flash provides even illumination illumination, in art illumination, in art, decoration of manuscripts and books with colored, gilded pictures, often referred to as miniatures (see miniature painting); historiated and decorated initials; and ornamental border designs. throughout the camera's zoom range and can be set to any one of five modes, including AUTO (with and without red-eye reduction), Flash ON, Flash OFF and Slow-Sync for combining flash photography with natural light. Sure Shot BF-10 The Sure Shot BF-10 is a fully automatic, fixed focus 35mm model that is as easy to use as putting it up to your eye and taking a picture. Its oversized viewfinder and control buttons make it an ideal choice for children who want to visually express themselves. Its 26mm lens covers a wide area and is perfect for taking group shots and landscapes. The camera also includes a built-in flash with red-eye reduction for taking great pictures in low light situations. The new line of Sure Shot cameras will be available in April and have the following suggested list prices: Sure Shot 80u (Date Body) -- $120.00 Sure Shot 90u (Date Body) -- $130.00 Sure Shot 105u (Date Body) -- $160.00 Sure Shot 115u (Date Body) -- $170.00 Sure Shot BF-10 (Date Body) -- $45.00 Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. In 2001, the Company was listed as one of Fortune's Most Admired Companies in America, and was ranked #41 on the Business Week list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent-holder of technology, ranking second overall in the U.S. in 2002, with global revenues of $24.5 billion. Canon U.S.A. employs approximately 11,000 people at over 30 locations. For more information, visit www.usa.canon.com. All referenced product names, and other marks, are trademarks of their respective owners. All pricing subject to change without notice. |
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