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Canon Debuts S600 Bubble Jet Printer; A Major Leap in Ink Jet Printing Technology.

Business Editors and High-Tech Writers

COSTA MESA, Calif.--(BUSINESS WIRE)--April 9, 2001

High Resolution Matched by Fast Speeds in Both Text and Photos With

Individual Ink Tanks -- The S600 Printer is Technology That

Makes Sense

Canon U.S.A. Inc., a division of Canon Inc. (NYSE:CAJ), announced today its S600 Bubble Jet printer which the company believes sets new standards for performance in the mid-range ink jet printing market for small office/home office (SOHO) users.

The S600 printer, new to the company's broad range of Bubble Jet printers, boasts high-resolution four-color printing at 2400x1200 dpi -- 38 percent higher resolution than 2880x720 dpi printers -- and produces laser-quality text at up to 15 pages-per-minute (ppm) as well as stunning 8x10-inch photos on plain paper in approximately 90 seconds.

The S600 printer also includes the exclusive Canon ThinkTank System -- individual ink tanks for each color (CMYK) and a low-ink sensor -- an intelligent, economical system. For only $199(a) estimated street price, the S600 printer offers a combined feature set that no competitive printer can match.

"The ink jet printer market has been waiting for a product that can deliver higher resolutions without compromising speed -- our S600 printer answers that need for every SOHO customer," said John Arnos, senior vice president of sales and general manager for the Digital Home and Personal Systems Division of Canon U.S.A.

"But, what truly sets this printer apart from the competition is our unique individual ink tank system as well as archival quality photo prints that can last approximately 25 years without fading. Whether you want text, Web pages or photos -- all at top speeds -- the S600 printer is the most feature-rich printer on the market today. It's technology that makes sense."

S600 Printer Quality

Ink jet printer resolutions are determined by dots per inch and the S600 Bubble Jet printer delivers 2400x1200 color dpi for 2.88 million dots. Compared with competitive printers that have 2880x720 color dpi -- only 2,073,600 dots -- the S600 printer delivers more than 800,000 more dots per square inch. This means the S600 printer places more ink on the paper and thus, extends the color gamut for deeper colors.

This gives visible print quality improvement and finer details especially when printing primary colors and dark areas.

The S600 printer also features Canon's Advanced Microfine Droplet Technology that debuted on its S800 Photo Printer in February. This proprietary technology describes a new nozzle and heater system for Canon's next generation Bubble Jet printers.

Essentially the new head technology includes a higher resolution head, which has 1,088 nozzles creating a five picoliter drop and can fire 13.44 million droplets per second -- while the heating mechanism has been moved to the tip of each nozzle which is much closer to the point of ejection.

This Advanced Microfine Droplet Technology system creates faster, more precise placement of ink on the paper -- consistency of dot shape, dot density and dot placement. Default printing out of the box is 1200 x 1200 dpi on plain paper ensuring great quality no matter what the S600 printer user wants to print.

S600 Printer Speed

Most ink jet printers in this class have been able to achieve higher resolutions but must sacrifice speed. The S600 printer breaks the ink jet printer speed barrier delivering 15 ppm in black and 10 ppm in color. Photo prints at 8x10-inch size are created on plain paper in approximately 90 seconds, comparable to many photo printers at much higher prices.

Faster print speeds are also a result of Canon's "relay paper feeding" process as well as its bi-directional printing technology. This continuous print process creates super-fast, efficient paper handling especially when printing multi-page documents -- in fact, the S600 printer is 1.7 times faster than paper feeding mechanisms used by previous Canon printers.

Bi-directional printing allows for one pass of the print head and by firing more nozzles faster the S600 printer can achieve large swaths while printing, such as printing three lines of black text in one pass. The S600 printer color print speed is achieved by firing more color nozzles than competitive printers without the loss of resolution.

S600 Printer Economy

The Canon ThinkTank System is a system that Canon pioneered more than seven years ago on its BJC-600 series printers. This individual ink tank system is a hallmark of Canon's Bubble Jet printer line and includes an optical ink sensor that detects when an ink tank is low and alerts the user in advance of the ink running out via an on-screen warning that virtually eliminates ink waste.

By only replacing the ink color that has run out, users have a more efficient printer as opposed to throwing out an entire ink cartridge when one color runs out as users experience with many competitive printers.

Canon's pigment-based black ink, the BCI-3e, creates laser-quality text and improved color inks, individual color ink tanks -- the BCI-3eM, BCI-3eC, BCI-3eY -- have higher optical densities and improved ink formulations for more vivid colors and enhanced brightness with no over-saturation.

In addition, Canon has tested its inks on Canon Photo Paper Pro (PR-101) for archival quality with results of prints that last approximately 25 years without fading(b).

S600 Printer -- Other Features

Canon has bundled its PhotoRecord software with the S600 printer, making re-sizing photos to print on Canon Photo Paper Pro 4x6 size specialty paper hassle-free. The S600 printer includes a sample pack of this specialty paper (five sheets of Photo Paper Pro 4x6) for customers to experiment with great photo printing.

In addition, Canon has improved its printer driver technology with a new Print Advisor that helps the user decide which media and printer driver settings they should choose for specific tasks. The Print Advisor has a helpful Wizard that automatically selects optimal print settings and begins the task.

The S600 printer has USB connection for both PC and Mac users, quiet operation at 39 decibels in the highest quality mode and a one-year limited warranty with InstantExchange Program(c). Shipping today, the S600 printer has an estimated street price of $199(a).

About Canon U.S.A. Inc.

The Digital Home and Personal Systems Division, formerly known as Canon Computer Systems Inc. (CCSI), was created by Canon U.S.A. in January 2001 to address the company's commitment to the digital imaging customer.

Canon U.S.A. is an industry leader in professional and consumer imaging solutions and, through its parent company, Canon Inc. is a top patent-holder of imaging technologies.

The company's comprehensive product line includes networked multifunction devices, digital and analog copiers (color and black and white), printers, scanners, image filing systems, and facsimile machines, camcorders, cameras and lenses, and semiconductor, broadcast and medical equipment.

Canon employs 12,000 people at more than 30 facilities throughout North, Central and South America and the Caribbean.

Note to editors: For more details on the new S600 Bubble Jet printer, visit the company's Web site at www.usa.canon.com/consumer/newsroom or www.canonS600.com

(a) Prices are estimates only and may vary. Final prices are determined by individual dealers.

(b) Based on Canon Inc. studies conducted using Canon Photo Paper Pro, under glass, utilizing industry standard lighting conditions and controlled temperature and humidity. Results may vary based on individual environmental factors.

(c) InstantExchange warranty program is subject to conditions and restrictions. See warranty for details.
COPYRIGHT 2001 Business Wire
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Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 9, 2001
Words:1230
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