Canon Adds a Fresh, New Contemporary Look to Its Best-Selling Line of Sure Shot Cameras With the Introduction of the Sure Shot 130u.Business/Lifestyle/Photo Editors NOTE TO MEDIA: Multimedia assets available LAKE SUCCESS, N.Y.--(BUSINESS WIRE)--Aug. 1, 2002 Fully-Featured, Compact and Lightweight Make It the Perfect Travel Camera Canon U.S.A., Inc., a subsidiary of Canon Inc. (NYSE NYSE See: New York Stock Exchange :CAJ CAJ Canadian Association of Journalists CAJ Christliche Arbeiterjugend (German Young Christian Workers) CAJ China Academic Journals CAJ Christian Academy in Japan CAJ Canaima, Venezuela (Airport Code) ), is introducing a new 35mm lens shutter camera: the Sure Shot 130u, Canon's smallest and lightest 35mm lens shutter camera with a 3x zoom lens. This new model offers state-of-the-art features in an ultra-compact, durable, and elegant aluminum body. The Sure Shot 130u features a powerful 38-130mm built-in zoom lens with aspherical a·spher·ic also a·spher·i·cal adj. Varying slightly from sphericity and having only slight aberration, as a lens. Adj. 1. optics, a high-precision passive 3-point AIAF AIAF Associazione Italiana degli Analisti Finanziari (Italian Association of Financial Analysts) AIAF Associate in Insurance Accounting and Finance (insurance) autofocus autofocus Noun a camera system in which the lens is focused automatically Noun 1. autofocus - an optical device for focussing a camera or other instrument automatically system, built-in dioptric dioptric /di·op·tric/ (di-op´trik) pertaining to refraction or to transmitted and refracted light; refracting. dioptric pertaining to refraction or to transmitted and refracted light; refracting. viewfinder adjustment control, five Custom Functions, and a high-efficiency built-in Light Guide flash. "Canon's line of Sure Shot cameras has been helping consumers capture life's special moments for more than 20 years," said Yukiaki Hashimoto, vice president and general manager, Photographic Products Group, Canon U.S.A., Inc. "While the new Sure Shot 130u offers the latest contemporary design and the most advanced features available today, it still possesses the level of integrity that made Sure Shot the best-selling lens shutter camera line in the world," Mr. Hashimoto added. The Sure Shot 130u's powerful 38-130mm (3.4x) f/5.6-12.5 all-glass zoom lens uses high-refraction glass and aspherical optics for greater contrast and image quality and its extended zoom range enables photographers to cover a wide variety of shooting situations. The 38mm wide-angle setting is perfect for landscapes and group shots. The mid-range and extended 130mm telephoto settings are ideal for portraits, candids and distant subjects. Minimum focusing distance is approximately 2 feet. High-Precision 3-Point AIAF Autofocus System The Sure Shot 130u uses a 3-point passive autofocus system that detects differences in subject contrast to determine proper focus on a subject and uses a CMOS (Complementary Metal Oxide Semiconductor) Pronounced "c-moss." The most widely used integrated circuit design. It is found in almost every electronic product from handheld devices to mainframes. photocell photocell: see photoelectric cell. photocell or photoelectric cell or electric eye Solid-state device with a photosensitive cathode that emits electrons when illuminated and an anode for collecting the emitted electrons. that switches between seven specific points in three stages based on the zoom position of the lens for more precise focusing. The AF system of the 130u offers an automatic 3-point AF selection or a center-point selection which can be set by using the camera's Custom Function feature. Custom Functions A feature normally found on high-end 35mm SLR (1) (Scalable Linear Recording) A line of magnetic tape drives from Tandberg Data that evolved from the QIC Data Cartridge format. See QIC. (2) (Single Lens Reflex) A camera that uses the same lens for viewing and shooting. cameras, the Sure Shot 130u allows users to pre-set 5 different camera functions using the Custom Function button, and personalizing the camera based on individual shooting preferences. Custom Function #1 allows users to turn the RT (Real-Time) release mode on or off; Custom Function #2 maintains the flash mode memory, even after the camera has been turned off; Custom Function #3 allows you to set auto rewind for film; Custom Function #4 can set the AF feature to center-point focusing; and Custom Function #5 provides continuous shooting. Light Guide Flash System The camera's built-in Light Guide flash automatically fires in low light and backlit An LCD screen that has its own light source from the back of the screen, making the background brighter and characters appear sharper. conditions. The flash provides even illumination throughout the camera's zoom range and can be set to any one of five modes, including AUTO (with and without red-eye reduction), Flash ON, Flash OFF and Slow-Sync for combining flash photography with natural light. By using one of the camera's Custom Functions, any one of the five flash functions can be set as the default mode. The Sure Shot 130u will be available in September at a suggested list price of $220 (Standard model) / $240 (Caption model). Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. In 2001, the Company was listed as one of Fortune's Most Admired Companies in America, and was ranked #41 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent-holder of technology, ranking third overall in the U.S. in 2001, with global revenues of $26 billion. Canon U.S.A. employs approximately 11,000 people at over 30 locations. For more information, visit www.usa.canon.com. All referenced product names, and other marks, are trademarks of their respective owners. Pricing subject to change without notice. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.080102/bb13 |
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