Canon's New PowerShot S60 Digital Camera Provides Consumers with a Wide Angle Flexibility and Robust Features in a New Slim Design.To download high-resolution, print-ready JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption Photo Editors/Business Editors/High-Tech Writers MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4636182 LAKE SUCCESS, N.Y.--(BUSINESS WIRE)--May 10, 2004 Canon's new PowerShot S60 digital camera combines five-megapixel resolution, a newly developed 28-100mm UA wide-angle 3.6x zoom lens for creative control and a slender shape for added portability that provides consumers and photo enthusiasts alike with a full-featured tool for greater creative latitude. "The unique combination of high-quality Canon optics, DIGIC DIGIC Digital Imaging Integrated Circuit (Canon) DIGIC Digital Imaging Core processing and streamlined design presents a significant advantage to the prosumer (PROfessional conSUMER) A person who is very knowledgeable about a subject and likes to purchase high-quality equipment. For example, many digital cameras fall into the prosumer category. ," said Yukiaki Hashimoto, senior vice president and general manager of the Consumer Imaging Group at Canon U.S.A., Inc. "The PowerShot S60 digital camera provides photo enthusiasts with optimal image quality, the versatility of a built in wide angle to telephoto lens in a compact package - making it easy to take great photos from virtually anywhere." New Wide Angle Lens The PowerShot S60 camera is equipped with a redesigned 3.6x zoom lens that goes from a wide-angle focal length Focal length A measure of the collecting or diverging power of a lens or an optical system. Focal length, usually designated f ′ of 28mm to a telephoto of 100mm (35mm film equivalent). This new lens features an Ultra high refractive index A property of a material that changes the speed of light, computed as the ratio of the speed of light in a vacuum to the speed of light through the material. When light travels at an angle between two different materials, their refractive indices determine the angle of transmission , which makes it thin and compact. The Ultra high refractive index Aspherical a·spher·ic also a·spher·i·cal adj. Varying slightly from sphericity and having only slight aberration, as a lens. Adj. 1. (UA) lens allows for a 28mm wide angle zoom while increasing image quality and slimming the body of the camera for a sleek design. "For most consumers smaller camera corresponds to less image quality, however, now with UA Lens technology along with Canon's DIGIC Image Processor, Canon is able to increase the image quality, expand the zoom ratio, and deliver a slim, and compact camera," added Hashimoto. New Slim Design To allow for a more refined look and easier use, the PowerShot S60 digital camera fashions a new, slimmer body with a redesigned smooth sliding lens cover, transforming the camera's appearance when it is opened and closed. Canon achieved this slimmer design by using the new UA wide-angle lens. A traditional 28mm lens would produce a thicker camera, however, due to the new UA lens the PowerShot S60 digital camera is slimmer than its predecessor. The silver two-tone body provides a larger zoom lever now found on the rear of the camera so users can easily maneuver with their thumb. Additionally, the large, round control pad is located in the rear center of the camera with the "SET" button in the middle, allowing for effortless navigation and control. In order to increase the amount of photographs users can capture, Canon developed a new high-capacity lithium-ion battery Lithium-ion batteries (sometimes abbreviated Li-ion batteries) are a type of rechargeable battery commonly used in consumer electronics. They are currently one of the most popular types of battery for portable electronics, with one of the best energy-to-weight ratios, no , the NB-2LH model, which offers approximately 26% higher capacity than the previous lithium-ion battery. Enhanced Features Armed with a faster start up time, the PowerShot S60 digital camera sports a variety of enhanced features that make it stand out from the crowd. Notably, the camera's macro function allows photographers to shoot a subject from as close as 1.6 inch. The camera's optional Tele-converter extends the focal length to 200mm. In addition, the PowerShot S60 digital camera also features: -- A 9-point AiAF autofocus autofocus Noun a camera system in which the lens is focused automatically Noun 1. autofocus - an optical device for focussing a camera or other instrument automatically system; -- Manual Controls including focus, exposure, and white balance; -- A 13 mode dial; -- Flexizone AF/AE; -- An Intelligent Orientation Sensor; and -- It accepts Type I & II Compact Flash Media. Underwater Possibilities With summer approaching, Canon's new PowerShot S60 digital camera features an optional underwater housing, WP-DC40. Designed for capturing fabulous underwater photos while snorkeling, in the pool, or just protect the camera while boating or on the beach, the housing will be available in June for an estimated street price of $240*. For the underwater enthusiast, Canon will offer a new waterproof case weight set (WW-DC1) that is compatible with all of its underwater housings. Available in packs of four, these weights allow the camera to "stay put" for steady underwater photography Underwater photography is the process of taking photographs while underwater. It is usually done while scuba diving, but can be done while snorkeling or swimming. Overview . To capture the best underwater shots this summer, the PowerShot S60 digital camera includes a new "underwater" preset preset Cardiac pacing A parameter of a pacemaker that is programmed permanently when manufactured for the white balance. This feature automatically sets the camera to the correct white balance for underwater shooting so users do not have to worry about the difficulty of operating manually. Quick and Easy Photo Printing When it comes to printing, consumers want it done quickly and easily. The PowerShot S60 digital camera offers a range of new printing features including Canon's Print/Share button, ID photo print, and movie print. The Print/Share button now has a blue light indicator, which signals the user when printing can begin, just by pressing the button. This feature is operational when the camera is connected to a Canon Compact Photo Printer A compact photo printer is a stand-alone inkjet printer designed to produce 4 x 6 inch prints from digital cameras. It works without the use of a computer. It is also be known as a portable photo printer or a snapshot printer. , Canon Direct Photo Printer or PictBridge compliant printer and set to Playback mode. When connected to a Compact Photo Printer, users can crop the recorded image to the appropriate size prior to printing ID photo size prints. The camera offers 28 different sizes providing ID photo dimensions for use in countries around the world. The Movie Print feature is also used when the camera is connected to a Compact Photo Printer. It prints a series of still images from a recorded movie onto a single sheet in the form of an index print. The PowerShot S60 digital camera also offers a Direct Transfer feature, which allows users to instantly transfer images--one at a time or all at once--from the camera to a Windows computer using a USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. connection. The DIGIC(TM) Difference Canon developed the proprietary DIGIC (Digital Imaging Integrated Circuit integrated circuit (IC), electronic circuit built on a semiconductor substrate, usually one of single-crystal silicon. The circuit, often called a chip, is packaged in a hermetically sealed case or a nonhermetic plastic capsule, with leads extending from it for ) image processor specifically for use with its line of digital cameras. The technology combines the jobs of image processing image processing Set of computational techniques for analyzing, enhancing, compressing, and reconstructing images. Its main components are importing, in which an image is captured through scanning or digital photography; analysis and manipulation of the image, accomplished and camera function control into one chip. Because it was specifically designed for use in digital cameras, it is also capable of handling JPEG compression/expansion; memory card control; LCD/Video control and processing; gain control (control of CCD CCD in full charge-coupled device Semiconductor device in which the individual semiconductor components are connected so that the electrical charge at the output of one device provides the input to the next device. signal amplification); Auto Exposure; Auto Focus; Auto White Balance control and most other functions of the camera. The result is a product that offers faster and more powerful auto focus than ever before, faster image processing, better image quality and longer battery life. The Canon PowerShot S The PowerShot products are a line of consumer grade digital cameras, launched by Canon in 1995. The PowerShot line has been successful for Canon, and is one of the best-selling digital camera lines worldwide. 60 digital camera comes bundled with a battery pack NB-2LH and charger CB-2LT, USB cable and 32 MB Compact Flash card. Optional accessories include a new waterproof case WP-DC40, Conversion Lens Adapter LA-DC10, 2.0x Tele-converter TC-DC10 and Wireless Controller WL-DC100. It will be available in June for an estimated street price of $499*. Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America, and is ranked #39 on the Business Week list of "Top 100 Brands." Its parent company Canon Inc. (NYSE NYSE See: New York Stock Exchange :CAJ CAJ Canadian Association of Journalists CAJ Christliche Arbeiterjugend (German Young Christian Workers) CAJ China Academic Journals CAJ Christian Academy in Japan CAJ Canaima, Venezuela (Airport Code) ) is a top patent-holder of technology, ranking second overall in the U.S. in 2003, with global revenues of $29.9 billion. For more information, visit www.usa.canon.com. DIGIC is a trademark of Canon Inc. All referenced product names, and other marks, are trademarks of their respective owners. * Estimated Selling Price: Actual prices set by dealer are subject to change. MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4636182 |
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