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Canon's New PowerShot G5 Digital Camera Combines SLR Creativity with Point-and-Shoot Portability.


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LAKE SUCCESS, N.Y.--(BUSINESS WIRE)--June 2, 2003

Canon U.S.A., Inc., a subsidiary of Canon Inc. (NYSE NYSE

See: New York Stock Exchange
: CAJ CAJ Canadian Association of Journalists
CAJ Christliche Arbeiterjugend (German Young Christian Workers)
CAJ China Academic Journals
CAJ Christian Academy in Japan
CAJ Canaima, Venezuela (Airport Code) 
), today launched its new five megapixel PowerShot G5 digital camera.

This serendipitous ser·en·dip·i·ty  
n. pl. ser·en·dip·i·ties
1. The faculty of making fortunate discoveries by accident.

2. The fact or occurrence of such discoveries.

3. An instance of making such a discovery.
 combination of high resolution, speed, portability and creative control presents photographers and photo enthusiasts with a versatile, full-featured tool for greater creative latitude.

"The unique combination of high-quality Canon optics, DIGIC DIGIC Digital Imaging Integrated Circuit (Canon)
DIGIC Digital Imaging Core
 processing and ergonomic design presents a significant advantage to the prosumer (PROfessional conSUMER) A person who is very knowledgeable about a subject and likes to purchase high-quality equipment. For example, many digital cameras fall into the prosumer category. ," said Yukiaki Hashimoto, senior vice president and general manager of the Consumer Imaging Group at Canon U.S.A., Inc. "The PowerShot G5 digital camera provides photographers and photo enthusiasts with optimal image quality, versatility and speed both seamlessly and instantaneously."

Housed in a rugged black enclosure, the PowerShot G5 digital camera features a 1/1.8" five megapixel CCD sensor See CCD.  that captures 2592 x 1944 pixel images with exceptional detail and color fidelity. Canon's DIGIC processor increases image-processing speeds compared to general purpose CPUs found in other comparable digital cameras.

Canon's powerful 4x all-glass optical zoom lens provides shooters with a 35mm equivalent range of 35 -140mm, a fast maximum aperture of f/2.0-3.0 and macro focusing down to 2 inches. The additional 4x digital zoom extends the camera's telephoto capabilities to provide photographers with 16x zoom functionality.

Key PowerShot G5 features include:

-- 5.0 Megapixel CCD CCD
 in full charge-coupled device

Semiconductor device in which the individual semiconductor components are connected so that the electrical charge at the output of one device provides the input to the next device.
 

-- 12 EOS Eos (ē`ŏs), in Greek religion and mythology, goddess of dawn; daughter of the Titans Hyperion and Theia. Every morning she arose early and preceded her brother Helios into the heavens.  System-based shooting modes for customizing the camera

to each individual users' shooting style;

-- A Wide-Area FlexiZone AF/AE system which allow users to focus

on off-center subjects without repositioning the camera;

-- Three metering systems, including Spot Metering; and up to 10X

Zoom Playback;

-- An Intelligent Orientation Sensor that automatically rotates

images for proper viewing during playback; and

-- Flexible 270(degree) Swivel LCD, Vari-Angle monitor together

with an ergonomic hand grip and an EOS-style control layout

for easier handling.

And, like other PowerShot series cameras, the PowerShot G5 camera also has a Direct Connect print function that allows printing without a computer via Canon's line of dye-sublimation and Bubble Jet printers for fast, high-quality photos.

For creative flash photography, the PowerShot G5 includes a 3-mode built-in flash with red-eye reduction and first or second curtain sync. The flash can be operated manually or automatically. Additionally, the PowerShot G5 digital camera is fully compatible with Canon's powerful EX-series Speedlites and E-TTL wireless flash accessories for superior lighting quality The PowerShot G5 is also compatible with high-quality Canon supplementary lenses including Wide and Tele converters as well as a Close-up lens.

Canon's upgraded ZoomBrowser EX (Win) and ImageBrowser (Mac) software comes bundled with the new PowerShot G5 digital camera. The new software features enhanced user interface, speed and database file reliability to allow for shorter downloads, increased functionality and easier task navigation.

Canon developed the proprietary DIGIC (Digital Imaging Integrated Circuit) image processor specifically for use with its line of digital cameras. The technology combines the jobs of image processing and camera function control into one chip. Because it was specifically designed for use in digital cameras, it is also capable of handling JPEG compression/expansion; memory card control; LCD/Video control and processing; gain control (control of CCD signal amplification); Auto Exposure; Auto Focus; Auto White Balance control and most other functions of the camera or camcorder. The result is a product that offers faster and more powerful auto focus than ever before, faster image processing, longer battery life, and the ability to record 3-minute movie clips with sound.

DIGIC's high-speed processing enables Canon's exclusive iSAPS (an acronym for Intelligent Scene Analysis based on Photographic Space) technology that improves picture quality by "predicting" certain camera settings like focusing distance, exposure and optimum white balance based on zoom focal length Focal length

A measure of the collecting or diverging power of a lens or an optical system. Focal length, usually designated f
, overall light level and tonal distribution data. With iSAPS, the PowerShot G5 can analyze a scene just before the image is made and in doing so, increase the speed and precision of the camera's autofocus autofocus
Noun

a camera system in which the lens is focused automatically

Noun 1. autofocus - an optical device for focussing a camera or other instrument automatically
, auto exposure and auto white balance.

The new Canon PowerShot G The Canon PowerShot Gx is a series of digital cameras released by Canon. The G series cameras, aimed at photography enthusiasts, falls in the middle range of Canon's digital camera offerings and are a step up from the mid-level A series. 5 kit includes:

-- 32MB CompactFlash Card

-- BP-511 Lithium-Ion rechargeable battery

-- ArcSoft Camera Suite CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 

-- Digital Camera Solution CD-ROM

-- Compact Power Adapter CA-560 with A/C Cable

-- USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
 Interface Cable

-- AV Cable

-- Wireless Remote Controller

-- Neck Strap

-- Lens Cap

The PowerShot G5 digital camera will be available in June for a suggested retail price of $899.

About Canon U.S.A., Inc.

Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America, and is ranked No. 41 on the Business Week list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent-holder of technology, ranking second overall in the U.S. in 2002, with global revenues of $24.5 billion. Canon U.S.A. employs approximately 11,000 people at over 30 locations. For more information, visit www.usa.canon.com.

All referenced product names, and other marks, are trademarks of their respective owners.

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COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 2, 2003
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