Canon's Compact Photo Printer SELPHY ES1 Features New Vertical Design, Easy Paper Handling and Fun Printing Options.

LAKE SUCCESS, N.Y. -- New SELPHY ES1 Compact Photo Printer Features Easy One-Step Drop-in Paper and Ink Cartridge; Canon's DIGIC II Image Processor and Wide Range of Printing Modes

Canon's new SELPHY ES1 Compact Photo Printer makes printing high quality postcard-size photos as much fun and easy as taking pictures. With an innovative new vertical design, integrated paper and ink cartridge system and Canon's DIGIC II imaging processor, this stylish and functional new printer is easy to use and offers a wide range of creative printing and photo-correction/enhancement options. The SELPHY ES1 Compact Photo Printer's innovative new paper handling technology allows it to maintain its vertical design, decreases its footprint (compared to other SELPHY models) and increases the "cool" factor for printing.

"We understand that design is a key decision factor in consumer electronics purchases," said Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group at Canon U.S.A., Inc. "Canon invested a lot of effort to create a new dye sublimation printer with an original design and ergonomic look-and-feel. The result of this effort is our new SELPHY ES1 model. With its stylish design and unique paper handling, we feel that consumers will appreciate this printer's wow factor."

Fun, Speedy and Super Easy

The printer's vertical design and integrated ink and paper cassette not only gives it a smaller footprint, but also makes watching the printing process fun for all. The SELPHY ES1 printer is the only printer to offer the ink and paper together in one cassette. This eliminates the need for a separate paper tray and allows for fast and easy ink/paper replacement. Having the paper and ink integrated also means no worries about running out of one or the other or wasting ink when the paper supply is depleted. The integrated cassette feeds the paper, and then the printer automatically rotates it externally - in plain view - to continue the four stage printing process. The result is a brilliant, high-resolution photo with a protective UV clear coat ready for the refrigerator, frame, or family photo album.

Refills for the SELPHY ES1 Compact Photo Printer are also easy to find at authorized dealers. Consumers will recognize new easy to spot packages that are clearly labeled for the SELPHY ES1 Compact Photo Printer with large letters that correspond to the paper type. Ink and paper cartridges for color postcards come in both 50 and 25 sheet packs and the printer now has a counter, so users know exactly how many prints they have left. Optional paper sizes include black-and-white postcards and credit card size color prints.

Designed For a Variety of Lifestyles

The SELPHY ES1 printer includes a retractable handle that emphasizes portability, fun and style. Add in the optional rechargeable battery and consumers can have a printer that is at home anywhere they need it - on the kitchen counter, in the car, at a birthday party, almost anywhere. The built-in retractable USB cable easily connects to most digital cameras, so users do not have to carry extra cables, and the memory card slots accept most of today's flash memory cards(1). Users can also print wirelessly from such devices as camera phones(2) with the embedded infrared slot or from a Bluetooth(3) enabled device with the optional adaptor.

Users can easily navigate through the printer's menu systems using the bright and adjustable 2.5-inch LCD screen to select and edit photos or display a slide show from a compatible memory card. This screen also allows people to trim their photos to a variety of sizes and correct red-eye while the auto-rotate function automatically flips the photo the correct way for viewing. The SELPHY ES1 compact photo printer uses thermal dye technology to print razor sharp, high-resolution 300 x 600 dpi photos(4), with or without a computer.

Users can also enjoy built-in templates that add fun to photos like speech bubbles to give photos a voice, and calendar creation. Consumers will also find Canon's popular "My Colors" function (from Canon's line of PowerShot digital cameras) built into the printer, which gives most digital camera users the ability to create a custom look to any photo.

The DIGIC Difference

The SELPHY ES1 Compact Photo Printer incorporates Canon's proprietary DIGIC II imaging processor, which is the same processor that gives Canon digital cameras superb speed, picture quality and color reproduction. The result is a printer that has the ability to automatically correct and enhance printed images from most digital cameras. In addition to automatic red eye correction and exposure correction, the processor also controls the temperature of the 1,208 printing electrodes that produce the photograph, delivering a clean and crisp print in approximately 60 seconds(5).

Pricing and Availability

The Canon SELPHY ES1 Compact Photo Printer will be available in October, for an estimated selling price of $249.99(6).

About Canon U.S.A., Inc.

Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The company is listed as one of Fortune's Most Admired Companies in America and is rated #35 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent holder of technology, ranking second overall in the U.S. in 2005, with global revenues of $31.8 billion. For more information, visit www.usa.canon.com.

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respective owners.
Specifications and availability are subject to change without notice.

(1) Compatible memory cards include Compact Flash, Micro drive, Smart
    Media, Memory Stick, Memory Stick PRO , SD Card, and Multimedia
    card v.3.31. xD-Picture Card, Memory Stick Duo. Memory Stick PRO
    Duo, RS-MMC v.3..31 and minSD card requires an additional adaptor,
    which must be purchased separately.
(2) JPEG files 3MP or smaller only. Requires mobile phone IrDA port
    and support for IrMC version 1.1 protocol, with phone positioned
    no more than 7.9-inches from printer.
(3) Bluetooth v1.2 with optional Canon Bluetooth Unit BU-20. Bluetooth
    operation depends on the devices and software version used.
    Operating distance is approximately 10 meters but may vary due to
    obstacles, radio signals, locations where radio interference
    occurs, magnetic fields from microwave ovens, device sensitivity
    and/or antenna performance.
(4) 300 x 600 dpi resolution is available when using Canon Direct
    Printing, PictBridge, IrDA, Bluetooth or wireless LAN.
(5) Directly from Canon PowerShot digital cameras equipped with DIGIC
    II or DIGIC III Image Processors.
(6) Pricing subject to change at any time. Actual prices are
    determined by individual dealers and may vary.