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Canon's Next 'G'eneration PowerShot G6 Digital Camera Merges Advanced DSLR Functionality with Compact Portability.


LAKE SUCCESS, N.Y. -- Canon's new 7.1-megapixel PowerShot(R) G6 digital camera offers photographers and photo enthusiasts a flexible, full-featured tool for expanded creative control. The simply sophisticated PowerShot G6 digital camera features a new compact design, advanced ergonomics and brilliant Canon optics that deliver beautiful images.

"Expanding on the popularity of our previous G-series digital cameras, we designed the PowerShot G6 model with photo enthusiasts and advanced amateurs in mind," said Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group at Canon U.S.A., Inc., a subsidiary of Canon Inc. (NYSE NYSE

See: New York Stock Exchange
:CAJ CAJ Canadian Association of Journalists
CAJ Christliche Arbeiterjugend (German Young Christian Workers)
CAJ China Academic Journals
CAJ Christian Academy in Japan
CAJ Canaima, Venezuela (Airport Code) 
). "The PowerShot G6 digital camera is an extraordinary combination of advanced features, genuine Canon optics, exceptional image quality with the DIGIC DIGIC Digital Imaging Integrated Circuit (Canon)
DIGIC Digital Imaging Core
 Image Processor and a compact and comfortable design."

PowerShot G6 Digital Camera's Powerful Performance

Equipped with a higher resolution 7.1-megapixel CCD-type sensor, the PowerShot G6 digital camera captures 3072 x 2304 pixel images with exceptional detail and color fidelity. The digital camera offers users a vari-angled 2.0" LCD monitor A flat panel display that uses liquid crystals. Although laptops have used LCDs as their flat panel technology almost exclusively, LCD is also the most popular for flat panel desktop monitors. Toward the end of 2003, sales of LCD displays for desktops overtook CRTs for the first time.  for better on-camera viewing and Canon's exclusive DIGIC Image Processor, which increases image quality and processing speeds while reducing power consumption. Canon's powerful 4x all-glass optical zoom Changing the focal length of a camera by adjusting the physical zoom lens. All zoom lenses in film cameras and digital single lens reflex (DSLR) cameras are optical zoom. Digital point-and-shoot cameras as well as consumer and prosumer video camcorders have optical zoom, but they also  lens provides photographers with a 35mm equivalent range of 35-140mm, a fast maximum aperture of f/2.0-3.0 and macro focusing down to 2 inches. The additional 4.1x digital zoom Simulating a longer focal length in a digital camera via software. The digital zoom is accomplished via image enhancement software within the camera itself rather than the inherent mechanics of the physical zoom lens. For more details, see optical zoom.  extends the camera's telephoto capabilities to provide photographers with 16x combined zoom functionality.

The PowerShot G6 digital camera has been reengineered with a host of new features, including a faster start-up time, simultaneous RAW+JPEG JPEG
 in full Joint Photographic Experts Group

Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm.
 recording and an enhanced large size (640x480) movie mode. Compared to its predecessor, the PowerShot G5 model, the PowerShot G6 camera's high speed zooming from wide to telephoto has been shortened by up to 30% while the speed of the camera's auto focus has also been increased by up to 55% for better performance compared to the PowerShot G5 camera.

Key PowerShot G6 features:

--High-resolution 7.1-megapixel CCD sensor See CCD.  for improved image quality;

--4x optical/4.1 digital/16x combined zoom

--9-point AiAF (new to the G-Series) for fast and precise focusing

--Intelligent Orientation Sensor, which automatically rotates vertical shots during playback;

--12 EOS-based Shooting Modes plus Photo Effects, Custom Modes, enhanced Super Macro Mode, Wide-area FlexiZone AF/AE and Spot Metering for customizing the camera to each individual user's shooting style:

--Advanced Movie Mode shoots VGA (Video Graphics Array) The display standard for the PC. All PC display adapters support VGA, and Windows machines boot up in "VGA mode" before switching to higher resolutions.  quality 640 x 480 movies. ID Photo Print and Movie Print options also available;

--Accepts Compact Flash Type I and Type II media;

--Flexible 270(degree) Swivel LCD, Vari-Angle monitor together with an ergonomic hand grip and an EOS-style control layout for easier handling;

--Exclusive Canon DIGIC Image Processor with iSAPS Scene Recognition Technology for faster processing and excellent image quality; and

--The latest versions of Canon's popular ZoomBrowser EX (Win) and ImageBrowser (Mac) software with powerful new features, plus ArcSoft PhotoStudio and VideoImpression.

New Compact Body Design

Housed in a rugged body, the PowerShot G6 digital camera is significantly smaller (by 10 percent) on the outside than the previous model. Measuring a compact 4.13 x 2.87 x 2.88 inches and weighing in at just 13.4 ounces, the PowerShot G6 digital camera sports an improved ergonomic design that includes an enhanced "SLR-type" grip for easier handling. The camera's electronic dials and enlarged icons, as well as its redesigned user interface screen, have been repositioned to add to its ease of operation while sleek metal parts contribute to the new camera's elegant appearance.

The advanced features and reduced body size of the camera not only suit the needs of advanced amateur photographers, but also of photographers in vertical industries such as law enforcement and dentistry. Whether capturing evidence during an investigation or getting in close to snap the intricate details of dental work, the PowerShot G6 digital camera has the versatility to meet the imaging needs of all photographers.

PowerShot G6 Digital Camera Lights Up Flash Photography

For creative flash photography, the PowerShot G6 digital camera includes a 5-mode built-in flash with red-eye reduction and first or second curtain sync. The flash can be operated manually or automatically. Additionally, the camera is fully compatible with Canon's powerful EX-series Speedlites and E-TTL wireless flash accessories for superior lighting quality - including the new Speedlite 580EX. The PowerShot G6 digital camera is also compatible with high-quality Canon supplementary lenses including Wide and Tele converters as well as a Close-up lens In photography, a close-up lens or close-up filter is a simple secondary lens used to enable macro photography without requiring a specialised primary lens.

Close-up lenses typically mount on the filter thread of the primary lens, and are manufactured and sold by
. The combination of the PowerShot G6 digital camera with optional Macro Ring Lite MR-14EX, Conversion Lens Adapter LA-DC58D and the 500D Close-up lens is ideal for high-resolution intra-oral dental photography at relatively low cost. Also available is the Lens Hood Noun 1. lens hood - a tubular attachment used to keep stray light out of the lens of a camera
hood

attachment - a supplementary part or accessory
 LH-DC30, for photography in bright sunlit sun·lit  
adj.
Illuminated by the sun.

Adj. 1. sunlit - lighted by sunlight; "the sunlit slopes of the canyon"; "violet valleys and the sunstruck ridges"- Wallace Stegner
sunstruck
 situations.

The DIGIC(TM) Difference

Canon developed the proprietary DIGIC (Digital Imaging Integrated Circuit integrated circuit (IC), electronic circuit built on a semiconductor substrate, usually one of single-crystal silicon. The circuit, often called a chip, is packaged in a hermetically sealed case or a nonhermetic plastic capsule, with leads extending from it for ) Image Processor specifically for use with its line of digital cameras. The technology combines the jobs of image processing image processing

Set of computational techniques for analyzing, enhancing, compressing, and reconstructing images. Its main components are importing, in which an image is captured through scanning or digital photography; analysis and manipulation of the image, accomplished
 and camera function control into one chip. Because it was specifically designed for use in digital cameras, it is also capable of handling JPEG compression/expansion; memory card control; LCD/Video control and processing; gain control (control of CCD CCD
 in full charge-coupled device

Semiconductor device in which the individual semiconductor components are connected so that the electrical charge at the output of one device provides the input to the next device.
 signal amplification); Auto Exposure; Auto Focus; Auto White Balance control and most other functions of the camera. The result is a product that offers faster and more powerful auto focus than ever before, faster image processing, better image quality and longer battery life.

Photo Printing Made Easy

As with all of Canon's digital cameras, the PowerShot G6 digital camera offers Direct Printing, making it simple, quick and convenient to produce high-quality photos without the need for a computer. Other printing enhancements include ID Photo Print allowing the user to make ID photo size prints by cropping the image to the required ID size, while Movie Print enables the consumer to print a series of still images from a recorded movie.**

The PowerShot G6 digital camera kit includes a USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
 cable, AVC-DC300 AV Cable, Battery Charger CG-580, rechargeable Lithium Ion A rechargeable battery technology introduced in 1991 that provides greater charge per pound than nickel metal hydride. In 1993, Toshiba introduced the first notebook in the U.S. with a Li-ion battery.  Battery Pack BP-511A, 32 MB Compact Flash card, a Wireless Controller WL-DC100 and Digital Camera Solution CD, ArcSoft Camera Suite CD, neckstrap and lens cap. The PowerShot G6 digital camera will be available in September for an estimated street price of $699.99*.

About Canon U.S.A., Inc.

Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America, and is ranked #35 on the latest Business Week list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent-holder of technology, ranking second overall in the U.S. in 2003, with global revenues of $29.9 billion. For more information, visit www.usa.canon.com.

All referenced product names, and other marks, are trademarks of their respective owners.

**ID Photo Print and Movie Print require the use of a Canon Compact Photo Printer A compact photo printer is a stand-alone inkjet printer designed to produce 4 x 6 inch prints from digital cameras. It works without the use of a computer. It is also be known as a portable photo printer or a snapshot printer. .

* Prices subject to change at any time. Actual prices are determined by individual dealers and may vary.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:9JAPA
Date:Aug 19, 2004
Words:1169
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