Canon's New Digital Camera Earns Rave Reviews; PowerShot A5, Now Shipping, Packs 'Megapixel' Image Quality in Smallest Size for Its Class.COSTA MESA Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. , Calif.--(BUSINESS WIRE)--Aug. 10, 1998--Canon Computer Systems Inc. (CCSI CCSI Computer & Control Solutions, Inc CCSI Cisco Certified Systems Instructor (training qualification) CCSI Canadian Centre for Swine Improvement CCSI Contemporary Control Systems, Inc CCSI Channel Coding with Side Information ) today announced it has begun shipping its PowerShot A5 digital camera (estimated street price $699(a)), which is already gaining attention among press and industry analysts. The features that set the PowerShot A5 apart from its competition are its sharp megapixel-quality resolution resulting in five by seven-inch photographic prints and its unique size -- the eight-ounce camera literally fits in the palm of your hand. Publications such as Fortune and Business Week Online are already enthusiastic about Canon's latest entry in its award-winning PowerShot line of digital cameras. "... the true test of a digital camera's worth is the quality of the photos it takes ... the portraits I took with the A5, even in low light, displayed good shadow detail and accurate flesh tones, and the outdoor photos were sharp and clear. Not many digital cameras display that range of sensitivity." Fortune, June 22, 1998. "The PowerShot A5 is perhaps the easiest to use and the most flexible digital camera I've seen for some time." Business Week Online, July 8, 1998 PowerShot A5: Best Size, Performance, Ease-of-Use in Its Class The PowerShot A5 achieves a whole new look in its super-compact 8.1 oz. (excluding batteries) size while improving on the image quality, performance and ease-of-use. Key features of the PowerShot A5 include: -0-
-- High-resolution images up to 1024x768 pixels
-- 810,000 pixel CCD sensor, 1/3"
-- 24-bit color -- image capture at 10-bits per channel
-- Compact, elegant durable all-metal duralumin alloy body
-- TTL autofocus delivers outstanding macro focusing capability
producing crisp, clear images
-- Unique Panoramic Assist feature for composing vertical,
horizontal or side-by-side shots
-0- According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Lyra Research (Newtonville, Mass.) over 1.2 million digital cameras are expected to ship in 1998, nationally. By year 2000 that number is expected to increase to over 2.5 million. "As the digital camera market continues to grow, customers will look to brand leaders like Canon with over 60 years experience in camera lens and optics technology to provide the best solutions," says Peter Bergman This article is about the soap opera actor. For the Firesign Theatre member, see Peter Bergman (comedian). Peter Bergman (born June 11, 1953) is a three time Emmy Award-winning American soap opera actor. , CCSI vice president of marketing. "The PowerShot A5 is to the point-and-shoot digital photography world what Canon's best-selling best·sell·er also best seller n. A product, such as a book, that is among those sold in the largest numbers. best ELPH ELPH electronic photography (Canon camera model) ELPH Electronic Physics is to the APS film camera customer -- the quintessential quin·tes·sen·tial adj. Of, relating to, or having the nature of a quintessence; being the most typical: "Liszt was the quintessential romantic" Musical Heritage Review. marriage of sophisticated technology and performance in the palm of your hand." "The PowerShot A5 heralds a new breed of digital cameras that incorporates lessons learned from consumers regarding what they want and need in a product of this type," says Alexis Gerard, publisher of The Future Image Report (Burlingame, Calif.). "In kinship kinship, relationship by blood (consanguinity) or marriage (affinity) between persons; also, in anthropology and sociology, a system of rules, based on such relationships, governing descent, inheritance, marriage, extramarital sexual relations, and sometimes with the extremely successful ELPH film subcompact sub·com·pact n. An automobile smaller than a compact. Noun 1. subcompact - a car smaller than a compact car subcompact car , the PowerShot A5 is a high quality camera in a miniaturized package. Equally important, the stitching assist function brings into the camera itself functionality that was previously available only on powerful computers. The PowerShot A5 demonstrates what intelligent cameras are becoming capable of." CD-200 Printer Provides Instant Photos Without a PC The new CD-200 Digital Printer (shipping now at an estimated street price of $499(a)) is Canon's answer to achieving instant digital prints using the CompactFlash (CF) card standard. As a perfect accompaniment to the PowerShot A5 digital camera, Canon provides users with a "digital darkroom Using digital hardware to create pictures. With digital cameras, scanners and computer printers, darkroom operations are performed in the light of day. " -- instant four by six-inch glossy gloss·y adj. gloss·i·er, gloss·i·est 1. Having a smooth, shiny, lustrous surface: glossy satin. See Synonyms at sleek. 2. prints of their digital images. Images stored on the A5's CF card can be "tagged" for printing. Users insert the CF card directly into the CD-200 printer without having to connect their camera to the printer or having to use a PC. (a) Prices are estimates only. Actual prices are determined by individual dealers and may vary.
CONTACT: Canon Computer Systems Inc.
Sherri Snelling, 714/438-3075
pr@ccsi.canon.com
or
The Leavitt/Bell Group, Inc.
Jewel Fletcher/Poloi Lin, 626/564-9500 (ext. 24/25)
jfletcher@lbgcomm.com
plin@lbgcomm.com
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