Canoga Perkins Appoints Channel Development Director.Business Editors CHATSWORTH, Calif.--(BUSINESS WIRE)--Oct. 30, 2002 Canoga Perkins, a leading supplier of fiber optic extension equipment and cost effective CWDM (Course WDM) An optical transmission method that is used for shorter distances than dense WDM (DWDM). Also known as "wide WDM," CWDM transmits fewer channels and uses wider spacing between the channels for distances up to 60 km. Wider spacing up to 25 nm, compared to 1. systems, has appointed Rod Ballard as its new Channel Development Director. Rod will develop and strengthen the Value-Added Resellers (VARs) that Canoga Perkins has in place as well as expand the VAR Channel consistent with company strategy. He will also take the lead in promoting Canoga Perkins' expansion into the video marketplace. Canoga Perkins has been in the video conferencing See videoconferencing. (communications) video conferencing - A discussion between two or more groups of people who are in different places but can see and hear each other using electronic communications. extension market for many years and is now branching out into the distance learning and broadcast areas of the market with new video solutions. Rod's background in developing and growing successful VAR partners within the communications industry communications industry, broadly defined, the business of conveying information. Although communication by means of symbols and gestures dates to the beginning of human history, the term generally refers to mass communications. , along with his understanding of the video arena will help Canoga Perkins succeed in both conventional and expanding markets. Rod has many years of technical sales and marketing success with leading firms, including Motorola, General Electric, Alcatel, Wavetek/Acterna and other technology innovators, in domestic and international sales, marketing and executive management roles. Rod brings to Canoga Perkins a strong knowledge of the communications, service provider, video and other communications markets. His technical understanding and sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a leadership strengthen the Canoga Perkins team. Rod has earned a Master of Arts Master of Arts Noun a degree, usually postgraduate in a nonscientific subject, or a person holding this degree Noun 1. Master of Arts - a master's degree in arts and sciences Artium Magister, MA, AM Degree in Marketing/Professional Sales Management from Webster University and a Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in science BS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies Degree in Financial Management from Maryville University. "Our VAR program is very important to us and we believe Rod can lead and grow this area successfully. Our background in the video arena put us in a very good position to expand and take on new challenges. Rod's experience in this area will help us plot a successful path," said Jack Buhn, Canoga Perkins President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . About Canoga Perkins Canoga Perkins is a leading provider of fiber optic extension equipment with web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. enabled management tools. We have offices and partnerships worldwide for support. Canoga Perkins seeks to offer clients the most technologically and functionally advanced optical networking systems available for long distance fiber optic extension and low cost CWDM systems. Using Canoga Perkins equipment, customers can increase their reliability, efficiency and new application development. For more information about Canoga Perkins, contact the company at (818) 678-3804 or visit us on the World Wide Web at http://www.canoga.com. |
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