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Canned Guinness to sponsor auction.

To help support the national launch of Pub Draught Guinness, the Guinness Import Co. will sponsor a "First Drafts" charity auction at the Tatou restaurant and club in New York City.

With help from the Screen Actor's Guild (SAG) in Hollywood, GIC has secured early drafts of famous film and television scripts, Broadway plays and literary works. All proceeds from the event will go to SAG's "Book Pals" program.

"Book Pals" (Performing Artists for Literacy in Schools) is a program of the SAG Foundation in association with members of the Actors Equity Association and the American Federation of Television and Radio Artists, which brings film, television and Broadway stars into schools with below average reading levels to read book to children.

The auction will include initial drafts from the films "Rocky" and "E.T.", episodes of TV programs "Seinfeld," "Murphy Brown," "Cosby," "Roseanne," "Beverly Hills 90210," and an Ann Landers column.

"We are very pleased to be able to help this important learning program," said Joe Wagner, marketing services director at Guinness. "The celebrity auction concept promises to generate a great deal of visibility and support for 'Book Pals' and is an exciting way for us to kick off the New York launch of Pub Draught Guinness."

The brand, which had been in test markets since last year, utilizes an in-can thing-a-majig to simulate the foamy head found on pints of draught Guinness.
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Title Annotation:Guinness Import Co. sponsors 'First Drafts' charity auction in New York City
Publication:Modern Brewery Age
Date:Nov 30, 1992
Words:233
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