Candela Adds Exclusive New Marketing Services, Financing Capability to its Portfolio.

Business/Technology Editors & Health/Medical Writers

WAYLAND, Mass.--(BW HealthWire)--Feb. 11, 2002

In a campaign to capitalize on the unmet needs of current practices and drive adoption of new applications, Candela Corporation (NASDQ: CLZR) will introduce an array of exclusive marketing services for physicians to accompany imminent product introductions. This includes a new Candela Financial Services affiliate, to be introduced at the annual meeting of the American Academy of Dermatology on February 22 in New Orleans.

At Candela's Booth #2321, physicians can assess Candela's new practice marketing initiatives, including lease financing, practice marketing plans and materials, customized web site development and continuing medical education (CME) programs. As David Davis, Candela's Vice President for Global Marketing and Business Development, explained, "We're broadening our service offerings to complement and enhance the value of Candela ownership. Available with all new Candela lasers sold domestically, these programs were developed to fill the three largest unmet needs in laser practices today: ensuring an affordable monthly expense, assuring the laser is profitable, and increasing the quality of care."

Candela Financial Services

A primary consideration for owning a laser is its affordability on a cash flow basis. To answer customers' needs for an affordable fixed lease payment, Candela is currently offering lease-rate financing at 0% interest to maximize the affordability of Candela lasers.(a) As David Davis commented, "Because of Candela's financial strength, we're able to market 0% interest rate leasing in the U.S. and offer other, specialized lease programs in most countries worldwide."

Marketing Support for the Physician's Practice

Candela's new practice marketing support is a multi-faceted program. The first component is a comprehensive Practice Marketing Kit brimming with ideas, ad slicks, patient brochures, posters, patient videos explaining and promoting laser procedures, and many other tools.

The second component, called MyCandela, is an extensive array of practice marketing tools, each proven successful in scores of laser practices, nationwide. These materials include:

-- Designing incentive systems within the practice; budgeting and pricing

-- The best place to start advertising

-- How to save money on every advertising dollar

-- Valuable "How To" forms, including patient consultations, staff telephone training on new services, response tracking, and easy ways to measure marketing results

-- Nine target markets: proven techniques to reach them

Available by logging in to a secure portal on Candela's website, MyCandela enables practitioners to stay abreast of marketing essentials for practice enhancement.

Web Site Development

The third component includes a customized web site for the practice's laser services. Candela will customize, register and launch a practice's site from a portfolio of graphic styles. As Davis further explained, "Many practices spend thousands of dollars locally to produce a new web site, sites that frequently fail to meet their high professional standards and the expectations of their patients. We want physicians who practice with Candela lasers to be successful, and we believe that web marketing, if developed correctly, can be one of their most effective marketing tools. Patients commonly access the web for health information today; we enable our customers to capitalize on this trend."

Continuing Education 

The final element in the new portfolio of Candela value-based services is physician education. Candela is proud to support a new course on Laser Physics through an unrestricted educational grant to Boston University School of Medicine. Unlike conventional laser workshops common to the field, this web-based course will offer Category I CME credit hours. Boston University School of Medicine is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.

Information on these and other practice enhancement/management services are available at Candela's Booth #2321 at the AAD Meeting in New Orleans, February 22-27, 2002.

(a) Candela leasing program administered through DVI Strategic Services, Inc.

About Candela: Candela Corporation develops, manufactures and distributes innovative clinical solutions that enable physicians, surgeons, and personal care practitioners to treat selected cosmetic and medical conditions using lasers, aesthetic laser systems, and other advanced technologies. Founded near Boston in 1970, the company markets and services its products in over 55 countries from offices in the United States, Europe, Japan and Asia. Candela established the aesthetic laser market 12 years ago, and currently has an installed base of over 5,000 lasers worldwide. Candela is an Equal Opportunity and Affirmative Action Employer, M/F/H/V. Visit Candela on the Web at www.clzr.com.

Safe Harbor Statement: Except for the historical information contained herein, this news release contains forward-looking statements that constitute Candela's current intentions, hopes, beliefs, expectations or predictions of the future, which are therefore inherently subject to risks and uncertainties. Candela's actual results could differ materially from those anticipated in Candela's forward-looking statements based on various factors, including without limitation: cancellation or deferral of customer orders, total dependence on a small number of strategic distribution relationships, difficulties in the timely development and market acceptance of new products, market developments that vary from the current public expectations concerning the growth of the laser industry, increased competitive pressures, or changes in economic conditions. Further information on factors that could affect Candela's performance is included in Candela's periodic reports filed with the SEC, including but not limited to, Candela's Annual Report on Form 10-K (or any amendment thereto) for the year ended June 30, 2001, and subsequent Quarterly Reports on Form 10-Q. Candela cautions readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Candela expressly disclaims any obligations or undertaking to release publicly any updates or revisions to any such statements to reflect any change in Candela's expectations or any change in events, conditions or circumstance on which any such statement is based.