Candace Adams Joins SmartRevenue as President, Global Retail Strategy.Former Walmart Shopper Research Exec to Focus on the In-Store Experience STAMFORD, Conn. -- SmartRevenue, a leader in shopper-centric marketing research and consulting, today announced that Candace Adams, Ph.D. has been named to the new position of President, Global Retail Strategy. Adams, who most recently served as Senior Director for Customer In-store Experience Insights at Walmart, reports to John Dranow, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of SmartRevenue, and will be based in Richmond, VA. At SmartRevenue, Adams will help retailers leverage their knowledge of consumers and stores to improve the customer experience, drive more shopping trips and grow market basket market basket n. 1. A grocery cart. 2. A group of products or services in a specific market, especially when considered in terms of its fluctuating cost in determining a consumer price index: size. Adams will also help SmartRevenue customers push the dialog with their trading partners to develop solutions that support the goals of all value chain participants. "For the past three years in her role at Walmart, Candace has conducted best-in-class research that has led to the transformation of the store, both externally and internally. She is largely responsible for the makeover of Walmart stores and the Walmart shopping experience, so SmartRevenue feels fortunate she is joining our team," said Dranow. "This is a big win for our clients, who will have one of the industry's most accomplished experts working on their behalf. Personally, there is no one in the business whom I respect more." Drawing on her expertise in developing mathematical models of behavior and background in behavioral psychology behavioral psychology n. See behaviorism. , Adams has played a major role in shaping Walmart's knowledge of the changes needed to improve the customer experience. "Retailers truly need to become advocates for the customer; not just help him or her have a pleasant shopping experience. During these recessionary times, and thereafter for that matter, all retailers need to perform at the top of their ability. My role at SmartRevenue will be to help them do just that," Adams said. Adams holds a doctorate in Research and Statistics from Virginia Tech, earned her Master's degree master's degree n. An academic degree conferred by a college or university upon those who complete at least one year of prescribed study beyond the bachelor's degree. Noun 1. in Behavioral Psychology and Program Evaluation Program evaluation is a formalized approach to studying and assessing projects, policies and program and determining if they 'work'. Program evaluation is used in government and the private sector and it's taught in numerous universities. from Radford University Radford University is a medium-size public, state-funded university in the City of Radford, in Southwestern Virginia, founded in 1910 as a women's college and coeducational since 1972. It was granted university status by the Virginia legislature in 1979. , and has a BS in Political Science and Sociology from University of Maryland University of Maryland can refer to:
About SmartRevenue SmartRevenue is pioneering the field of shopper-centric research, which provides marketers with specific shopper insights and strategies that help companies know where the purchase decision is made to optimize sales & marketing strategies and improve top- and bottom- line performance. SmartRevenue's Shopper-Centric Research[TM] techniques bring together quantitative ethnography, technology and real world experience to deliver the next-generation shopper-centric solutions. The company, which maintains offices in Stamford, CT; Bentonville, AR; Dallas TX; and Santa Clara Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , CA, counts many of the largest consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one manufacturers and retailers in the world as clients. More information is available at www.smartrevenue.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion