Cancun's Newest Print Advertising Campaign Receives Gold Adrian Award.Judges Award "The Mayan Gold Coast" Campaign with Top Industry Honors CANCUN, Mexico -- The Cancun Convention and Visitors Bureau (CVB CVB Convention and Visitors Bureau CVB College Van Bestuur (Dutch: Managing Council) CVB Camper Van Beethoven (band) CVB Common Vision Blox CVB Center for Veterinary Biologics ) and its advertising and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most agency, Yesawich, Pepperdine, Brown & Russell (YPB&R), announce the recognition of their "The Mayan Gold Coast" print advertising campaign with the acceptance of a Gold Adrian Award. Introduced in April of 2006, the campaign now joins a select group of entrants who have been honored for creative brilliance and best practices in the field of hospitality, travel and tourism-related marketing. The award-winning endeavor was launched by the CVB to position Cancun as the top beach destination of the Caribbean, and successfully created a renewed image of the locale: revitalized and glamorous and full of culture, beauty and adventure. This success, shown to have positively impacted travel agents, wholesalers and consumers alike, was one of five leading factors in the judges' evaluation process. Other factors, each equally weighed, included marketing objectives, creativity, quality and content of the campaign. With over 1,200 entries from over 60 countries worldwide, the Cancun CVB had to prove the individual merit and excellence of their efforts to stand out among the other applicants. "We are extremely honored to have been recognized for the success of the campaign," states Artemio Santos, the Chief Executive Officer of the Cancun CVB. "Having such positive feedback serves as a great reminder that our ideas and investments are helping to grow the tourism economy of Cancun." The Adrian Awards Gala, now in its 50th year, took place at the New York Marriott Marquis New York Marriott Marquis Times Square at 1531-1549 Broadway opened in 1985 and was designed by architect John Portman. It is located in the heart of Times Square at Broadway and 45th Street. on January 29, 2007, where Marisa Gandara and Artemio Santos attended on behalf of the Cancun CVB. Presented by the Hospitality Sales & Marketing Association International (HSMAI HSMAI Hospitality Sales & Marketing Association International ), the awards are renowned as the travel and hospitality industry's most distinguished advertising, public relations and web marketing competition, often referred to as the "Oscars" of tourism publicity. The judging panel consists of leading members of the travel community, as well as professionals in the advertising, public relations and Internet marketing See Internet advertising. field. Their scores are determined and tallied independently of one another and are verified by the HSMAI to ensure accuracy. About Cancun - www.cancun.info Cancun is situated on the northeastern tip of Mexico's Yucatan Peninsula. The destination is renowned for its 16-mile stretch of white sandy beaches, world-class hotels, exceptional recreation features, and proximity to historic Mayan archeological sites. Visitors to Cancun can enjoy the Mesoamerican Reef, the second largest coral reef coral reef Ridge or hummock formed in shallow ocean areas from the external skeletons of corals. The skeleton consists of calcium carbonate (CaCO3), or limestone. A coral reef may grow into a permanent coral island, or it may take one of four principal forms. in the world, and action-packed participatory sports activities that capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. Cancun's exceptionally clear, blue waters <includeonly></includeonly> Blue Waters, also known as ASP Blue Waters due to sponsorship reasons, are a Namibian football (soccer) club from Walvis Bay. They play in the country's highest division, the Namibia Premier League. . High-resolution photos are available upon request. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion