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Canandaigua Wine Leads Wine Industry Innovation with Vendange Wines in Tetra Prisma Packaging.


CANANDAIGUA, N.Y. -- Popular Wine Brand Continues Canandaigua Wine's Innovative Tradition With Smart New Container by Tetra Pak Tetra Pak is a multinational food processing and packaging company of Swedish origin. It was founded in 1951 in Lund, Sweden by Ruben Rausing and Erik Wallenberg. The company is part of the Tetra Laval group which also includes Sidel- who specialise in PET bottles- and DeLaval, a  

Canandaigua Wine Company is continuing to lead the way in innovative wine packaging with the introduction of Vendange in 500 ml Tetra Prisma(R) containers. Having introduced the first sangria san·gri·a  
n.
A cold drink made of red or white wine mixed with brandy, sugar, fruit juice, and soda water. Also called sangaree.



[Probably from Spanish sangría,
 in Tetra Prisma containers earlier this year, Canandaigua Wine is now the first to offer varietal wines in the groundbreaking new package. This month four Vendange wines will be available nationally in Tetra Prisma containers.

The stylish, convenient Tetra Prisma container from Tetra Pak is shatterproof shat·ter·proof  
adj.
Resistant to shattering: shatterproof goggles.

Adj. 1. shatterproof - resistant to shattering or splintering; "shatterproof automobile windows"
 and features new screw cap technology -- called StreamCap -- that is tamper evident and allows the container to be resealed once it has been opened. The unique package protects the integrity of its sensitive contents, while making Vendange wines portable and easy to store.

Tetra Pak's octagonal-shaped, 500 ml Tetra Prisma is a conveniently-sized, lightweight, portable container that holds three-plus glasses of wine and fits perfectly into the fast-paced lifestyle of today's on-the-go consumer. Ideal for picnics -- no corkscrew corkscrew

a deformity in which the affected part is spiraled like a corkscrew.


corkscrew claw
a probably heritable defect of the lateral claw, usually of the front feet, of cattle causing serious lameness.
 is required -- and anywhere that glass is not allowed, the fun, stylish packages are easy to share and make festive gifts.

"As a market leader in the wine industry it's very exciting to leverage our strength by introducing another Canandaigua Wine brand in a unique package to consumers in the U.S. market," said Gary Glass, Vice President of Marketing for Canandaigua Wine Company. "Tetra Prisma is recognized worldwide as a high-end premium package and we're proud to expand the presence of this package to American wine consumers."

Vendange, made in California, is one of North America's best selling wine brands. Four of the brand's popular varietals will be available in this innovative new packaging: Cabernet Sauvignon, Chardonnay, Pinot Grigio and Shiraz. Each varietal will be color-coded for easy recognition in retailers nationwide.

Canandaigua Wine is a trendsetter trend·set·ter  
n.
One that initiates or popularizes a trend: "The Golden State, ever the trendsetter, reformed its property tax" New York.
 in exciting new ways to purchase wine. In April, 2004, Canandaigua Wine rolled out the world's first wine product packaged in the 500 ml Tetra Prisma container. Last year over 1.3 billion Tetra Pak wine packages were sold worldwide.

"As leaders, Tetra Pak and Canandaigua Wine have again joined together to further advance industry innovation," said Jeff Kellar, Vice President of Strategic Business Development for Tetra Pak Inc. U.S. "With Vendange's high-quality portfolio and Tetra Pak's packaging experience, we knew that we could create exciting new possibilities for wine."

Vendange is made by Canandaigua Wine Company, the popular-priced and premium wine producer of Constellation Wines U.S., which is part of Constellation Wines, the world's largest wine business, an operating division of Constellation Brands, Inc. (NYSE NYSE

See: New York Stock Exchange
: STZ STZ Steinbeis-Transferzentrum
STZ Streptozotocin
 and STZ.B) ("CBI CBI
abbr.
cumulative book index


CBI Confederation of British Industry

CBI n abbr (= Confederation of British Industry) → C.E.O.E.
"). Constellation Wines U.S. encompasses three of CBI's U.S. wine businesses: Canandaigua Wine Company, Pacific Wine Partners, and North Lake Wines. Leading brands include Alice White, Arbor Mist, Cook's, Covey Run, Inglenook and Talus talus (tā`ləs), deposit of rock fragments detached from cliffs or mountain slopes by weathering and piled up at their bases. A talus is a common geologic feature in regions of high cliffs.  Collection. For more information, please visit www.vendange.com.

Tetra Pak is the world leader in food processing and packaging systems. Best known for its aseptic aseptic /asep·tic/ (-tik) free from infection or septic material.

a·sep·tic
adj.
Of, relating to, or characterized by asepsis.
 technology innovations, Tetra Pak works for and with its customers to provide preferred processing and packaging solutions for food, and is committed to making food safe and available, everywhere. For more information about Tetra Pak, please visit www.tetrapakusa.com.
COPYRIGHT 2004 Business Wire
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 9, 2004
Words:544
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