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Canandaigua Wine Launches Turner Road Vineyards; Rich, Smooth Wines from Emerging Appellations.


LODI, Calif. -- Canandaigua Wine is launching an exciting new premium brand this month called Turner Road Vineyards -- three rich, smooth wines from emerging California appellations including its flagship Lodi Shiraz, a Paso Robles Robles is a common surname in the Spanish language meaning oaks, and may refer to:
  • Alfonso García Robles (1911-1991), Mexican diplomat and politician
  • Aurora Robles (born 1980), Mexican fashion model
  • Charlie Robles (born 1943), Puerto Rican musician
 Cabernet Sauvignon Cab·er·net Sauvignon  
n.
1. A variety of black grape used to make red wine, notably in Bordeaux and the Napa Valley.

2. A dry red wine made from this grape.



[French.
 and a Central Coast Chardonnay.

"We're absolutely committed to making Turner Road a leader in the premium wine market," said Jose Fernandez, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Constellation Wines U.S. "With the quality of wine in the bottle, a highly focused and motivated sales force and great momentum behind the brand, we have the building blocks for a true success story."

Crafted by Winemaker Matt Parish, the premium wines of Turner Road (www.turnerroadvineyards.com) are intensely rich with vibrant fruit flavors and a smooth mouthfeel. To achieve this consumer-friendly flavor profile, the winemaker maps out the most desirable sites in California for each grape variety. This strict selection process is based upon each region's ability to yield fully ripened fruit with perfectly balanced flavors and great structure. Meticulous, site-specific winemaking with an emphasis on vibrant fruit and richness of flavor transforms our vineyard lots into wines that boast Turner Road's signature style.

In developing the eye-catching packaging, Canandaigua Wine conducted consumer research to develop a design that conveys the premium quality of Turner Road. Consumers found the packaging to be highly memorable, with strong shelf presence, and felt that it evoked premium quality. They found the label graphics and colors to be modern, sophisticated, upscale and artistic.

"Consumer reaction to the wine style, packaging and Turner Road name was extremely positive throughout our consumer research," said Gary Glass, Vice President of Marketing, Canandaigua Wine Company. "With its consumer driven flavor profile and sleek, modern design, Turner Road is sure to be a favorite with consumers."

Turner Road Vineyards is a top priority for Canandaigua Wine and the marketing team has taken the steps necessary to make Turner Road a market leader. Once the package was successfully developed, a team of key sales and marketing managers worked together to develop intense, market-focused support programs to bring the premium wines to market for long-term success.

The Turner Road portfolio is being launched nationally and is expected to begin arriving on shelves in September. The wines include a 2002 Lodi Shiraz, a 2002 Paso Robles Cabernet Sauvignon and a 2003 Central Coast Chardonnay. The premium wines of Turner Road are line-priced with a suggested retail price of $10.99.

Turner Road is made by Canandaigua Wine Company, the popular-priced and premium wine producer of Constellation Wines U.S., which is part of Constellation Wines, the world's largest wine business, an operating division of Constellation Brands Constellation Brands, Inc., headquartered in Fairport, New York, is a leading international producer and marketer of beverage alcohol brands with a broad portfolio across the wine, imported beer and spirits categories. , Inc. (NYSE NYSE

See: New York Stock Exchange
:STZ STZ Steinbeis-Transferzentrum
STZ Streptozotocin
)(NYSE:STZ.B) ("CBI CBI
abbr.
cumulative book index


CBI Confederation of British Industry

CBI n abbr (= Confederation of British Industry) → C.E.O.E.
"). Constellation Wines U.S. encompasses three of CBI's U.S. wine businesses: Canandaigua Wine Company, Pacific Wine Partners, and North Lake Wines. Leading brands include Alice White, Arbor Mist Arbor Mist is the brand name of an alcoholic beverage which blends seasonal wines such as merlot, zinfandel and chardonnay with fruit flavorings. Their slogan is "Great Tasting Wine with a Splash of Fruit," describing the beverage. , Cook's, Covey Run, Inglenook, Talus talus (tā`ləs), deposit of rock fragments detached from cliffs or mountain slopes by weathering and piled up at their bases. A talus is a common geologic feature in regions of high cliffs.  Collection and Vendange.
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Publication:Business Wire
Date:Sep 8, 2004
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