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Canandaigua Wine Company, Inc. now to offer premium wine in hot Chilean wine segment; Santa Carolina -- quality and value unmatched in category.


CANANDAIGUA, N.Y.--(BUSINESS WIRE)--July 23, 1996--As Chilean wine Chile has a long history of wine making, going back to the conquistadores who brought grape vines with them in the mid 16th Century and planted vineyards. In the mid 18th century, French varietals such as Cabernet Sauvignon and Merlot were introduced.  sales grow at an expected rate of more than 20% this year, Americans are showing their appreciation for Chilean wines more and more(a). Canandaigua Wine Company, Inc.'s recent partnership as the sole agent and exclusive importer of Chile's number two wine exporter, Vina Santa Carolina, will allow American consumers to enjoy premium taste at an affordable price.

Since 1546 when the first European settlers brought valuable grape cuttings with them from Spain and France, Chilean vintners have exported small quantities of wine. Today, more than $181 million worth of the Chilean wine is exported across the world each year -- an overwhelming increase from $10.4 million in 1985. The U.S. alone bought $38.2 million worth in the first 11 months of 1995(b).

"Canandaigua Wine Company is excited about its exclusive partnership with Vina Santa Carolina. Chilean wines are hot and Americans have taken advantage of their value," notes Paul Hetterich, vice president of marketing for Canandaigua Wine Company, Inc.

"The Santa Carolina portfolio offers premium taste and consistent quality to consumers at an affordable price. We look forward to expanding distribution of Santa Carolina wine nationwide through our extensive distributor network," he adds.

In order to offer retailers and restaurateurs an opportunity to identify their local CWC CWC Chemical Weapons Convention
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 distributor, Canandaigua has set up a toll-free number that lists Canandaigua distributors representing Santa Carolina and provides product specific information on Santa Carolina wines. The number is 1-888-272-9463.

Chilean wines are growing at approximately 35% -- the fastest growth rate of any country. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Nielsen studies, Chilean wine growth ranks first overall, followed by Italian (30%), French (22%) and German (8%) wines.

Santa Carolina is one of the top five Chilean wines, and enjoys a premium image. Price points range from $6.99 - $12.99 for premium varietals, reservas and grande reservas making Santa Carolina one of the best quality Chilean wines available. Recently, Santa Carolina wines have been earning the recognition in the U.S. they deserve. Santa Carolina wines were recommended in the June 1996 issue of Wine & Spirits; Santa Carolina 1995 Chardonnay -- an exceptional value and Santa Carolina 1994 Merlot/Cabernet Sauvignon -- a good value.

At-A-Glance

Canandaigua Wine Co. Inc. and

Vina Santa Carolina Chilean Wines -- A Partnership

WHO: Canandaigua Wine Co. Inc. and premier Chilean wine producer, Vina Santa Carolina SA.

WHAT: A new partnership giving Canandaigua exclusive rights to import Vina Santa Carolina Chilean wines to the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. .

WHEN: June 1996.

WHERE: Vina Santa Carolina wines will be made available to consumers nationwide by Canandaigua's outstanding distributor network.

WHY: Vina Santa Carolina is one of Chile's top five wine producers whose elegant wines command the highest price points in this segment. They range in price from $6.99 for such varietals as chardonnay and merlot to $12.99 for gran reservas.

OTHER: Canandaigua Wine Co. has set up a toll free number (1/888-272-9463) for retailers and restaurateurs to identify their local CWC distributor representing Santa Carolina wines and ensure that product delivery and service are not interrupted in·ter·rupt  
v. in·ter·rupt·ed, in·ter·rupt·ing, in·ter·rupts

v.tr.
1. To break the continuity or uniformity of: Rain interrupted our baseball game.

2.
.

Canandaigua Wine Company, Inc., the nation's second largest wine company, boasts more than 125 brands including Inglenook, Inglenook St. Regis,Paul Masson
For the Olympic competitor, see Paul Masson (cyclist).


Paul Masson (1859–1940) was an early pioneer of California viticulture and the most successful popularizer of Californian sparkling wine.
, Almaden, Dunnewood, Marcus James Markus James is an American blues singer, songwriter and guitarist. With his band Markus James and the Wassonrai, he mixes the American style with traditional sounds of the Wassoulou and Sonrai tribes of Mali.  and Cook's Champaign Champaign (shămpān`), city (1990 pop. 63,502), Champaign co., E central Ill.; inc. 1860. It adjoins the city of Urbana and is a commercial and industrial center in a fertile farm area. The Univ. . From full-bodied table wines and brut Brut, Brute (both: brt), or Brutus (br  champagnes to sweet spumantes and brilliant brandies, Canandaigua Wine Company satisfies every palate palate (păl`ĭt), roof of the mouth. The front part, known as the hard palate, formed by the upper maxillary bones and the palatine bones, separates the mouth from the nasal cavity.  with a menu of brands to choose from.

(a) Source: The Wall Street Journal

April 5, 1996

(b) Source: Business Week

March 11, 1996

CONTACT: Canandaigua Wine Company

Lynn Peterson Lynn Peterson was elected as the second woman to become mayor of the city of Thunder Bay, Ontario on November 10, 2003.

Prior to becoming Mayor, Lynn Peterson served three years as a Member of Council and had nearly 20 years of community service.
, 910/812-2024
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Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 23, 1996
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