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Canal Jean Co. has an "outer borough" experience with new Brooklyn store.


The renowned Manhattan retailer Canal Jean Co. has kicked off its first outer-borough experience -- the opening in Brooklyn of its second New York, store -- with a ribbon-cutting ceremony, in-store fashion, show, and a proclamation from Brooklyn borough president Howard Golden, declaring the day "Canal Jean Day In Brooklyn". After the ribbon cutting ceremony A ribbon cutting ceremony is a public ceremony conducted to inaugurate the opening to the general public of a new building or business.

Often, it is conducted in just the manner the name suggests: by tying a ceremonial ribbon across the main entrance of the building, which
, partygoers headed into the store for a fashion show featuring Canal Jean Co. vendors.

The two-story store, designed by Douglas Korves, AIA AIA - Application Integration Architecture , of LSGM Architects, is located on Nostrand Ave. in Brooklyn and features 30,000 SF of space. The store stocks the same vendors as the four-story SoHo flagship, which features 65,000 SF of selling space.

Canal Jean owner and president Ira Russack, his wife, and store creative director Zenaide Russack found the building while searching the neighborhood for a warehouse -- not for a second store.

They found the piece of real estate right around the corner from Brooklyn College, at an area called "The Junction," where the bus lines serving the "Flatlands
For the neighborhood in Brooklyn, New York, see Flatlands, Brooklyn.


Flatlands is a type of terrain similar to savanna and grassland.
" of Brooklyn meet the last subway stop -- an ideal location for Canal Jean Co.

The store required a complete gut rehab and accentuating sustainable design, as well as re-use of all demolished materials. The emphasis was on low-tech field labor and on-site design decisions versus extensive design documents, shop drawings, and shop fabrication. Other than concrete and, block, no material was imported to the site. All brick and demolished steel was chipped clear of concrete fireproofing fireproofing, method of making normally combustible materials as nearly noncombustible as possible. Fireproofing generally applies to textiles and construction materials that are treated with a solution or coating of some substance that will tend to retard their , stripped, cleaned, and re-used.

A unique cable-suspended marquee, inspired by the Brooklyn Bridge -- an extension of the entry vestibule vestibule /ves·ti·bule/ (ves´ti-bul) a space or cavity at the entrance to a canal.vestib´ular

vestibule of aorta  a small space at root of the aorta.
 -- was fabricated from re-used spandrel spandrel

Roughly triangular area on either side of an arch, bounded by a line running horizontally through its apex, a line rising vertically from the springing of the arch, and the exterior curve of the arch.
 beams. The store facade has two steel suspension towers that are the two halves of a 32 steel girder girder

In building construction, a large main supporting beam, commonly of steel or reinforced concrete, that carries a heavy transverse (crosswise) load. In a floor system, beams and joists transfer their loads to the girders, which in turn frame into the columns.
 cut lengthwise along its flange flange (flanj) a projecting border or edge; in dentistry, that part of the denture base which extends from around the embedded teeth to the border of the denture.

flange
n.
1.
 and welded to the exposed existing building structure.

The renovation of the two floors included 160 tons of air-conditioning, all new building services, sprinklers, toilets, low energy lighting, and on-line Internet cyber bar with a complete new 80-foot wide, two-story glass, aluminum, and exposed steel structure. The project cost $2 million.

New cash wraps, dressing rooms, and cyber computer bar were built with steel studs, C-joists, Plexiglas, and plywood bought from the building supply house on the block. All store fixtures were purchased from other retailers who were eliminating inventory.
COPYRIGHT 2001 Hagedorn Publication
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Publication:Real Estate Weekly
Article Type:Brief Article
Geographic Code:1U2NY
Date:Oct 24, 2001
Words:382
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