Canadian TV gets more ad time.In an effort to persuade broadcasters to air more Canadian-produced content, the Canadian Radio-television and Telecommunications Commission The Canadian Radio-television and Telecommunications Commission (CRTC, in French Conseil de la radiodiffusion et des télécommunications canadiennes) was established in 1968 by the Parliament of Canada to replace the Board of Broadcast Governors. (CRTC CRTC Canadian Radio-Television & Telecommunications Commission CRTC Combat Readiness Training Center CRTC Cathode Ray Tube Controller CRTC China Railway Telecommunications Center CRTC Cold Region Test Center CRTC Continuously Regenerated Trap Column ) is offering them additional advertising time. The incentive-based program will allow more advertising time during popular U.S. primetime programs for every hour of Canadian drama shown on a network. Drama is defined by the CRTC as anything from comedies to feature films to cartoons. The program has two goals: to increase the amount of original Canadian-produced content on domestic airwaves and to give broadcasters an opportunity to increase revenue. Broadcasters will be eligible for an additional three minutes "Three Minutes" is the 46th episode of Lost. It is the twenty-second episode of the second season. The episode was directed by Stephen Williams, and written by Edward Kitsis and Adam Horowitz. It first aired on May 17, 2006 on ABC. of advertising per hour if they air, during primetime, drama from the Canadian Television Fund The Canadian Television Fund was created in 1996 to support the broadcast and production of quality Canadian television programming. It is financed by the Canadian government, cable television and DTH satellite providers. (CTF CTF Capture The Flag CTF Child Trust Fund (UK) CTF Canadian Tax Foundation CTF Canadian Taxpayers Federation (lobby group) CTF Canadian Television Fund CTF Canadian Teachers' Federation ). If they air drama produced without the help of the CTF, they can increase their advertising by five minutes per hour. If broadcasters increase the audience share for Canadian drama, they will be able to increase the total advertising allotment by 25 percent. If they increase their share of spending on production of Canadian drama, they can broadcast 25 percent more advertising. |
|
||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion