Canadian Marketers Flock to Search Engine Strategies Conference.Attendees seek to maximize search engine marketing, optimization initiatives TORONTO -- Search Engine Strategies (SES) Toronto kicks off today amidst expectations for a banner year: the 2007 event was the country's largest Internet search conference. Once again an impressive array of coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. speakers is slated to give even the most astute marketers valuable tips for honing their craft. The conference, set at the Metro Toronto Convention Center (South Building), runs through tomorrow, Wednesday, June 18th. SES Toronto provides real, actionable direction to help organizations grow their businesses through search engine marketing. Marketers glean tips from two full days of interacting with experts in the field. Keynote speakers include Fredrick Marckini, Chief Global Search Officer for Isobar isobar (ī`səbär') or isobaric line (ī'səbăr`ĭk), line drawn on a weather map through points of equal atmospheric pressure. , who opened SES Toronto this morning. Scheduled for Wednesday at 9 am is Bryan Eisenberg, Co-Founder of Future Now Inc. Earlier today Kevin Ryan Kevin Ryan may refer to:
Search Engine Watch was started by Danny Sullivan in 1996. , and Andrew Goodman Andrew Goodman (November 23, 1943 – June 21, 1964) was an American civil rights activist who was murdered by gunshot in 1964 by members of the Ku Klux Klan. Andrew Goodman was born and raised on the Upper West Side of New York City, the middle of three sons of Robert , SES Toronto Co-Chair & Principal, Page Zero Media, moderated the Orion Panel: Measuring Success in a 2.0 World. A panel of thought leaders shared their insights on successful search analytics strategies and pondered questions such as "what is the dollar value of a social media relationship?" Search Engine Strategies Conference & Expo Toronto 2008 features presentations and panel discussions covering aspects of search engine-related promotion. Attendees will learn: * How search engines list Web sites for free and through paid placements * How to get free "organic" traffic by building a site that pleases search engines and your visitors * How to efficiently purchase listings guaranteed to rank your company at the top of search engine results * How to calculate the ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). of your search marketing efforts by tracking your visitors from the time they hit your site until they buy--and get tips on improving conversion if they don't * How to build links that generate traffic to your Web site, and how to avoid the penalties of "spamming" the search engines * What's coming next in the constantly evolving world of Web search, and how to profit from those changes "The world of search engine marketing never stands still," said Matthew McGowan, Global VP of Marketing with Incisive Media. "Marketers are continually challenged to tackle emerging SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. techniques and maintain strong online standings. We're very gratified grat·i·fy tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies 1. To please or satisfy: His achievement gratified his father. See Synonyms at please. 2. that attendees tell us how valuable these sessions are in helping them master the art of SEO." Platinum Passport registration provides full access to the full two-day event for $1,295. One-day passes are also available for $695. Expo Hall-only passes are available at the door. To register for SES Toronto, visit http://www.searchenginestrategies.com/toronto/registration.html. For more information about all SES educational events, see www.SearchEngineStrategies.com. About Incisive Interactive Marketing LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control -- A Division of Incisive Media PLC Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services legal services n. the work performed by a lawyer for a client. ; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange London Stock Exchange London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses. alongside the existing management. Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion