Canadian Internet Users Spend More Time Online Than U.S. Web Surfers, According to Nielsen//NetRatings; Nielsen//NetRatings Reports on Internet Usage in Canada.Business Editors MARKHAM Markham City (pop., 1991: 154,000), southeastern Ontario. It is situated on the Rouge River, northeast of Toronto. Settled in 1794, the town was named for William Markham, archbishop of York. It annexed the nearby township of Markham in 1971. , Ontario--(BUSINESS WIRE)--June 26, 2000 The first-ever Canadian Canadian (kənā`dēən), river, 906 mi (1,458 km) long, rising in NE New Mexico. and flowing E across N Texas and central Oklahoma into the Arkansas River in E Oklahoma. Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the audience information and usage data from Nielsen//NetRatings indicates that Canadian Web surfers
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Internet user Internet n → internaute m/f in May, averaging more sessions and page views despite the U.S. having ten times more active Internet users than Canada Canada (kăn`ədə), independent nation (2001 pop. 30,007,094), 3,851,787 sq mi (9,976,128 sq km), N North America. Canada occupies all of North America N of the United States (and E of Alaska) except for Greenland and the French islands of . The Nielsen//NetRatings service in Canada derives data from a research panel of 7,350 English-speaking adj. 1. able to communicate in English. Adj. 1. English-speaking - able to communicate in English communicatory, communicative - able or tending to communicate; "was a communicative person and quickly told all she knew"- W.M. Internet users in randomly selected Canadian households and provides the most timely and comprehensive information on Internet activity currently available on the market. Nielsen//NetRatings, the fastest growing Internet audience measurement service in the industry, is provided by Nielsen Noun 1. Nielsen - Danish composer (1865-1931) Carl August Nielsen, Carl Nielsen Media Research, NetRatings, Inc. (Nasdaq: NTRT) and ACNielsen ACNielsen is a global marketing research firm, based in Schaumburg, Illinois. This company was founded in 1923 in Chicago, Illinois, by Arthur C. Nielsen, Sr., in order to give marketers reliable and objective information on the impact of marketing and sales programs. eRatings.com. "Canada is among the leading countries in Internet penetration The successful unauthorized breach of a security perimeter. See penetration test. and with Canadian Internet users averaging more time online than U.S. Web surfers, it's it's 1. Contraction of it is. 2. Contraction of it has. See Usage Note at its. it's it is or it has it's be ~have clear that the Web is a vital medium for communication, entertainment and commerce in Canada," said David Tattle, President of Nielsen Media Research - Canada. "Establishing the Nielsen//NetRatings service in Canada enables companies to better understand the users' behavior and the growth dynamics in the Canadian Internet marketplace See vertical portal and Web hub. ." "This is another step forward for the Nielsen//NetRatings service to become the international standard for Internet audience measurement and analysis," said Dave Toth, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. at NetRatings. "Expanding our service into Canada with a research panel of 7,350 Internet users furthers our objective to provide the most complete picture of the global Internet marketplace." MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). Leads the Way During the month of May 2000, MSN received top billing among all Web properties with a unique audience above 4.5 million. Yahoo was number two with a unique audience of nearly 4.3 million and AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Websites rounded out the top three with a unique audience of more than 3.2 million. "MSN's growth has been spearheaded by the development of key partnerships with Canadian retailers and by the phenomenal success of its free e-mail See Internet e-mail service. service, Hotmail A Web-based e-mail service from Microsoft that is available free or paid, based on message storage and attachment capacity, security and other features. Originally developed by Hotmail Corporation and acquired by Microsoft in 1998, Hotmail became the fastest growing e-mail service on the ," said Sean Kaldor, Vice President of E-Commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. at NetRatings. "MSN Hotmail, which is available in seven languages including English 1. English - (Obsolete) The source code for a program, which may be in any language, as opposed to the linkable or executable binary produced from it by a compiler. The idea behind the term is that to a real hacker, a program written in his favourite programming language is and French, is utilized by over 15 percent of the Canadian population and is the driving force behind MSN's high usage rate."
Nielsen//NetRatings: Top 15 Web Sites by Property
Month of May 2000
Ranking of the Most Visited Web Properties
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Time Per Person
Property Unique Audience (hrs:min:sec)
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1. MSN 4,534,214 1:11:44
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2. Yahoo! 4,288,589 0:57:32
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3. AOL Websites 3,822,010 0:19:16
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4. Lycos Network 2,649,881 0:13:44
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5. Microsoft 2,619,892 0:08:31
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6. Excite@Home 2,375,464 0:25:36
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7. Sympatico-Lycos Inc. 1,958,931 0:18:55
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8. GO Network 1,671,391 0:24:09
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9. AltaVista 1,481,880 0:13:29
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10. About.com 1,451,585 0:09:13
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11. NBC Internet 1,207,109 0:11:17
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12. Government of Canada 1,155,266 0:20:38
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13. The Canada.com Network 1,078,886 0:18:58
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14. TELUS 1,029,660 0:17:55
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15. The Go2Net Network 1,019,956 0:10:13
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Example: The at-home data indicate that over one million home
Internet users visited at least one of the Go2Net Network-owned sites
during the reporting period, and each person spent, on average, a
total of 10 minutes and 13 seconds at one or more of their sites.
Notes: Rankings are based on audience measurement of people who
have access to the Internet from home. A property is defined as a
consolidation of multiple domains and URLs owned by a single entity.
Reach is a measure of the unduplicated audience that visits a
property. The data are expressed as the percent of the total universe
of Internet users who logged onto the Internet at least once during
the reporting period.
Nielsen//NetRatings: Top Ten Advertisers
Month of May 2000
Top advertisers, ranked by banner impressions, are based on data
from BannerTrack(SM), Nielsen//NetRatings' syndicated advertising
research report. An impression is counted each time an ad banner is
fully loaded onto a user's screen.
Advertiser Impressions Reach %
---------------------------------------------------------------
1. AllAdvantage 198,876,346 14.8
---------------------------------------------------------------
2. TRUSTe 106,838,314 25.3
---------------------------------------------------------------
3. Yahoo! 64,601,517 34.6
---------------------------------------------------------------
4. Microsoft 60,910,865 52.1
---------------------------------------------------------------
5. ClassMates 48,434,832 11.7
---------------------------------------------------------------
6. Amazon 39,942,582 34.1
---------------------------------------------------------------
7. AltaVista 34,764,620 29.2
---------------------------------------------------------------
8. AllAdvantage/McAfee 27,137,071 2.3
---------------------------------------------------------------
9. MSNBC 24,782,313 15.3
---------------------------------------------------------------
10. Sympatico 23,830,058 17.2
---------------------------------------------------------------
(a) Impressions reported include house ads, which are ads that run
on an advertiser's own web property.
Example: An estimated 23.8 million Sympatico ad banners were
completely loaded on home users' computers during the reporting
period. These banners were delivered to 17.2% or 1.4 million home
Internet users.
Nielsen//NetRatings: Top Ten Ad Banners Viewed
Month of May 2000
Top Banners, ranked according to reach percentage, are cited from
BannerTrack(SM), Nielsen//NetRatings' syndicated ad research service.
Advertiser(a) Reach % Creative
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1. Network Solutions 14.4 Want a Web Address? Type it here!
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2. Bonzi Software 14.2 Warning: Your Internet Connection Is Not
Optimized. Download InternetBOOST '99 Now!
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3. Network Solutions 13.6 Get your Web address before someone else
does!
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4. Network Solutions 9.6 .com here now - Register a Web address
today!
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5. Aria 7.9 Instant Approval - Instant Savings - 0%
Intro APR
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6. Capital One 7.6 9.9% Fixed Rate - Not Just Another Pretty
Card
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7. Network Solutions 7.5 Type it here. Make it yours!
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8. Network Solutions 7.5 .com - Register Your Domain Name Here!
----------------------------------------------------------------------
9. AmeriDebt 7.3 Bill Problems? Avoid Bankruptcy. Get Out
of Debt Now!
----------------------------------------------------------------------
10.ClassMates 6.8 Do you know this person? Who could she
be?
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Nielsen//NetRatings: Average Internet Usage - Canada vs. United States
Month of May 2000
Data below represent activity for the average Internet user
at-home in Canada versus the U.S. during the month of May.
Canada United States
---------------------------------------------------------------------
Number of Sessions per Month 20 18
---------------------------------------------------------------------
Number of Unique Sites Visited 18 10
---------------------------------------------------------------------
Page Views per Month 726 662
---------------------------------------------------------------------
Page Views per Surfing Session 37 36
---------------------------------------------------------------------
Time Spent per Month 9:34:60 9:05:24
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Time Spent During Surfing Session 0:29:16 0:29:50
---------------------------------------------------------------------
Duration of a Page viewed 0:00:47 0:00:50
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Average Click Rate for Top Banners 0.37 0.49
---------------------------------------------------------------------
Active Internet Universe (actually
surfed) 8.1 million 82.7 million
---------------------------------------------------------------------
Current Internet Universe Estimate
(had access, but did not
necessarily go online) 13.1 million 134.2 million
---------------------------------------------------------------------
About Nielsen//NetRatings Nielsen//NetRatings, the audience measurement service from Nielsen Media Research and NetRatings, Inc., collects real-time data Real-time data denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided. Some uses of this term confuse it with the term dynamic data. from 7,350 English-speaking, at-home at-home n. also at home An informal reception in one's home. adj. 1. Being, occurring, or functioning in one's home: at-home workers; at-home care. 2. users in Canada. Worldwide, in partnership with ACNielsen eRatings.com, Nielsen//NetRatings measures the Internet experiences of over 110,000 people. By the end of 2001, Nielsen//NetRatings plans to be providing data on Internet use and advertising in more than 30 countries, representing more than 90 percent of the world's Internet users. Nielsen//NetRatings uses unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. Nielsen//NetRatings leverages proprietary data-collection technology from NetRatings, Nielsen Media Research's 50 years of expertise in research and audience measurement, and ACNielsen's international leadership in supplying market research information covering more than 100 countries. For more information, please visit www.nielsen-netratings.com. About NetRatings NetRatings, Inc. (Nasdaq: NTRT) provides Internet audience measurement and analysis services that enable Internet advertisers, marketers, site publishers, ecommerce See e-commerce. and media companies to make informed decisions regarding their Internet strategies. NetRatings delivers accurate and timely information collected from a representative sample of Internet users and augments it with detailed, flexible reporting and in-depth in-depth adj. Detailed; thorough: an in-depth study. in-depth Adjective detailed or thorough: an in-depth analysis analyses. The company has strategic relationships with Nielsen Media Research and ACNielsen (NYSE NYSE See: New York Stock Exchange : ART), leading providers of market research and analysis to the consumer products and services industries. About Nielsen Media Research Nielsen Media Research is the leading provider of television audience measurement services in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . In Canada, it provides People Meter The People Meter is a device and system used by Nielsen Media Research in the USA to allow a relatively passive measurement of the viewing habits of TV and cable audiences. The people meter was invented by a British company called Audits of Great Britain, or AGB for short. audience estimates for program sources in Vancouver/Victoria, Toronto/Ontario, national and regional broadcast networks, specialty A contract under seal. A specialty is a written document that has been sealed and delivered and is given as security for the payment of a specifically indicated debt. cable networks, and national syndicators. Nielsen Media Research is a majority investor in NetRatings, Inc., and a subsidiary of VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User , one of the world's leading publishing and information companies. Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : Please source all data to Nielsen//NetRatings. Forward Looking Statements: This press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. regarding the current and future expansion of the Nielsen//NetRatings service. These statements are based on current expectations and assumptions and involve a number of uncertainties and risks that could cause actual results to differ materially from those currently expected, including risks associated with the rapidly evolving market for the Nielsen//NetRatings service and uncertainties regarding the development of those markets; and the company's dependence on ACNielsen eRatings.com in connection with international operations Internal Operations (I.O., IO or I/O) is a fictional American Intelligence Agency in Wildstorm comics. It was originally called International Operations. I.O. first appeared in WildC.A.T.S. volume 1 #1 (August, 1992) and was created by Brandon Choi and Jim Lee. . For additional information regarding these and other risks, reference is made to NetRating's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. filed with the Securities and Exchange Commission on March 30, 2000. |
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