Canadian Girls `Click' With CLIKITS Arts & Crafts Products from the LEGO Company.Business Editors TORONTO--(BUSINESS WIRE)--Aug. 13, 2003 -Innovative fashion designer kits hit stores with momentum; early sales indicate winning line- A new trend in the arts and crafts arts and crafts, term for that general field of applied design in which hand fabrication is dominant. The term was coined in England in the late 19th cent. as a label for the then-current movement directed toward the revivifying of the decorative arts. category is clicking its way onto store shelves just in time for summer holidays and back-to-school fashion shopping, and is meeting strong response. CLIKITS(TM), a fashion design system from the LEGO Company, provides girls endless opportunities to create stylish accessories to express their personal style. The line is comprised of 16 compatible, collectible kits that encourage girls ages 6 and up to piece together jewelry, room decor, picture frames and fashion accessories. Shortly after its June launch in the arts and crafts aisle at Toys 'R Us, Wal-Mart and some independent shops, CLIKITS was exceeding expectations per item. The line will be available at most other major toy and mass merchandise retailers this fall, including Zellers and The Bay. "We are very pleased with the initial response to CLIKITS," says Tom Via, vice president of merchandising and marketing for Toys "R" Us Toys "R" Us (currently typeset as ToYsЯuS in the logo) is a toy store chain based in the United States, Canada, Australia,The Netherlands, South Africa, Hong Kong and the United Kingdom. Canada. "LEGO has introduced an innovative system with tremendous appeal to our arts & crafts customers. We're thrilled to be one of the first retailers for the line in Canada, and expect that CLIKITS will continue to demonstrate strong performance in of all our stores." Some celebrities already have received starter kits and are clicking their style together with the new line, including 'tween starlet star·let n. 1. A small star. 2. A young film actress publicized as a future star. starlet Noun a young actress who has the potential to become a star Noun 1. , Jamie Lynn Spears This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , Britney's little sis, who, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. her mom, disappeared with her friends to customize fashions for hours. CLIKITS accessories also have been spotted on the Swedish pop quartet, PLAY. The group, who launched their second album, Replay, with Columbia Records For the Columbia Records label which was a unit of EMI, see . For the Columbia Records label in Japan, see . Columbia Records is the oldest surviving brand name in recorded sound, dating back to 1888, and was the first record company to produce pre-recorded records as June 10, is featured in print advertising wearing and displaying CLIKITS. Through a strategic alliance, CLIKITS accessories are a preferred partner of La Senza La Senza is a large Canadian lingerie chain which specialises in high street stores and internet shopping. Since its first store opened in 1990 the company has grown to include around 300 stores in Canada and another 300 stores in 30 other countries worldwide. Girl, Canada's leading fashion destination for girls 8-14. The partnership provides print advertising in La Senza Girl's "magalog," reaching more than 100,000 girls in-store with each issue. Product sampling at all stores in Canada this month will be complemented by a national sweepstakes. "We're thrilled with the early performance of CLIKITS in Canada," says Kerry George, marketing manager for LEGO Canada. "Because it's our first time entering the arts and crafts category, we've made very certain to create as innovative and unexpected a marketing campaign as the products themselves. We're especially pleased to be working with La Senza Girl - a perfect partner for communicating the essence of the CLIKITS brand with fashion-forward Canadian girls." Girls also can get clicking online at www.CLIKITS.com, where they can make and send virtual CLIKITS friendship bracelets with encoded messages. Since the site's launch, more than 1,000 virtual CLIKITS friendship bracelets are being sent per day and the site is registering 70,000 unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. per week. Girls will be inspired by the online magazine, CLIKITS girl!, where they will learn design tips and tricks and all the latest gossip and news, as well as view an online gallery of girls' creations and download free screensavers and desktop wallpaper. Television ads started the first week of June on YTV YTV Pääkaupunkiseudun Yhteistyövaltuuskunta (Finnish: Helsinki Metropolitan Area Council) YTV Yorkshire Television YTV Youth Television and TELETOON and online awareness programs with Yahooligans!, Neopets.com and MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). Kidz round-out the launch campaign. For more information, visit www.CLIKITS.com LEGO, the LEGO logo, CLIKITS and the brick configuration are trademarks of the LEGO Group. (C) 2003 The LEGO Group. |
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