Canadian Consumers Adopt Online Payment Solutions Much Faster than Their U.S. Counterparts, According to Yankee Group Survey.Business/Technology Editors BOSTON--(BUSINESS WIRE)--March 13, 2002 The 2001 Canadian Technologically Advanced Family(R) (CTAF CTAF Common Traffic Advisory Frequency CTAF Canadian Tactical Assault Force (R)) Survey reveals that 20% of respondents currently pay bills online. The difference between Canadian and U.S. consumer adoption is highlighted by the 2001 TAF TAF abbr. tumor angiogenic factor (R) Survey, which shows that only 6% of U.S. respondents currently pay bills online. "This rather marked difference in penetration can be directly related to the consolidated nature of Canada's banking industry--it is much easier for Canada's five major banks to market these solutions due to their national footprint. The U.S. market is much different: the banking landscape is fractured, making similar efforts less successful on a broad scale. Also, Canadian consumers have a history of adopting new methods of payment," says Mark Quigley Mark Quigley (born October 2 1985 in Dublin) is an Irish professional football player who currently plays for St. Patrick's Athletic F.C. in the eircom league Premier Division. Quigley is a striker who joined St. Pats before the 2006 season. , research director for the Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field. , Canada. "The rapid penetration of debit cards debit card, card that allows the cost of goods or services that are purchased to be deducted directly from the purchaser's checking account. They can also be used at automated teller machines for withdrawing cash from the user's checking account. provides another example of this." "In many cases, the only thing Canadian and U.S. consumers share is a continent. The CTAF(R) and TAF(R) Surveys provide numerous instances where this is true," adds Quigley. "Without the ability to recognize the unique nature of the Canadian consumer, companies lack the understanding necessary to properly target their efforts. Fielding primary research from our Ottawa office allows us to better understand the Canadian marketplace and provide that insight." The Yankee Group notes that the disparities between the Canadian and U.S. markets demonstrate the need for country-specific analysis in order to customize business strategies. The CTAF(R) Survey, and other primary research conducted by the Canadian office, gives the Yankee Group this ability. With a staff of analysts residing in the company's Ottawa office, the Yankee Group remains committed to the Canadian marketplace and its Canadian client base. Note to Editors For an interview, contact Mark Quigley at mquigley@yankeegroup.com. The Yankee Group (www.yankeegroup.com) The Yankee Group is a global leader in technology research and consulting. Our customers, which include technology vendors and users, benefit from our accurate, reliable, and trusted research, consulting, and personalized one-to-one client interaction covering communications and IT products and services. Now in our fourth decade, the company is headquartered in Boston and maintains offices throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , and the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. . |
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