Canadian Club(R) Whisky, Courvoisier(R) Cognac and Sauza(R) Tequila Get Dressed for the Perfect Holiday Season; Festive Value-Added-Packaging and Point-of-Sale Materials to Drive Off-Premise Sales During the Year's Biggest Selling Season.

WESTPORT, Conn. -- The first snow has yet to fall, yet Canadian Club(R) whisky, Courvoisier(R) cognac and Sauza(R) tequila are getting ready for another exceptional holiday season. The premium spirits brands today announced their upcoming value-added packaging and in-store promotional plans to help drive consumer awareness and sell-through this holiday season. All packaging and point-of-purchase displays have been created to offer convenience to consumers and off-premise account owners alike during the busiest sales season of the year.

"All of our holiday value-added packaging and point-of-sale materials have been created to help prompt consumer purchase decisions, increase our consumer base and keep our premium brands top of mind," said Barbara Jackson, VP of Marketing for Courvoisier and Sauza. "Delivering consistent brand messages during the most important sales season of the year is crucial to our business. Canadian Club, Courvoisier and Sauza will be uniquely packaged and promoted to stand out on retail shelves this holiday season, while providing consumers the perfect gifting option."

All holiday value-added-packing promotions are available with purchase of a 750ml bottle, exceptions noted, and include:

Canadian Club whisky continues to "Deal up a Smoother Night" during the holidays by offering packaging consistent with the look and feel of the brand's recent poker promotion. Launched in May, this promotion was the biggest marketing campaign to-date for the brand, which partnered Canadian Club with World Series Poker Champion Chris Moneymaker. Consumers can purchase Canadian Club 6-year in a commemorative poker bottle and gift box; a commemorative bottle along with a poker hints and tips CD necker; a traditional 6-year bottle along with a Canadian Club branded rocks glass or the traditional bottle in a gift box with Canadian Club gift wrap. Canadian Club Classic 12-Year is offered packaged with four Canadian Club-branded 'poker chip' coasters. A bottle of Canadian Club Reserve comes with a deck of Canadian Club playing cards. To help keep those poker chips straight, Canadian Club is offering a set of three Canadian Club 50mls in a branded mesh bag. Pole toppers and case cards will also be used to help drive in-store awareness.

Courvoisier cognac has packaged Napoleon's favorite cognac in a variety of ways this holiday season, offering consumers various gift-giving options for themselves or others who have truly "Earned It." Courvoisier VS is being offered with 2 highball glasses, while VSOP is being sold with two Courvoisier-branded rocks glasses. A 375ml bottle of Courvoisier VSOP is also coming co-packaged with a 50ml of Courvoisier Exclusif and a 50 ml of Courvoisier XO Imperial. Targeted for the Asian market, Courvoisier XO Imperial is being offered in a gift box marked with Chinese calligraphy and packaged with a 50ml of Exclusif and a metal cannon replica, harkening back to the rich history of the brand. Case cards using executions of the "Earn It" campaign will also be used in the off-premise.

Hot off of the success of the "LIVE All Summer" marketing program, Sauza tequila, offers consumers multiple value-added packages and gift boxes to help drive consumption over the holiday selling season. Sauza Tres Generaciones Anejo is being package with two Sauza-branded sipping glasses, while Tres Generaciones Plata is being offered co-packaged with a 50ml of Sauza Reposado and a 50ml of Sauza Tres Generaciones Anejo. Sauza Hornitos and Sauza Conmemorativo make for perfect gift options, offered in a festive gift box. Sauza Hornitos also comes packaged with two Sauza-branded shot glasses. Point-of-sale materials such as case cards and pole toppers that read, "The Sauza Family invites you to the ultimate holiday gathering," help drive awareness for the entire portfolio of Sauza premium tequilas.

Hi-resolution images of the value-added packs and point-of-sale materials are available upon request.

Canadian Club whisky, Courvoisier cognac and Sauza tequila are brands currently manufactured by Allied Domecq Spirits, North America. In July 2005, Allied Domecq Spirits, North America was acquired, with Fortune Brands securing the ownership of Canadian Club, Courvoisier and Sauza along with a number of other brands across several categories.

About Jim Beam Brands

Jim Beam Brands Co. is an operating company of Jim Beam Brands Worldwide, Inc., the fourth largest spirits company in the world. With nine of the world's top-100 spirits in its portfolio, the company's brands hold global leadership positions in key categories, including Jim Beam(R) bourbon; Canadian Club(R) Canadian whisky; Courvoisier(R) cognac, Laphroaig(R) scotch and Sauza(R) tequila, together with national and regional leaders such as DeKuyper(R) cordials in the United States, Whisky DYC in Spain and Teacher's(R) scotch in the UK. Jim Beam Brands is also a top-five super-premium wine company in the U.S., with Clos du Bois(R), the number two super-premium wine brand and the award-winning Geyser Peak(R). Jim Beam Brands Worldwide, Inc. is part of Fortune Brands, Inc. (NYSE:FO), a $7 billion leading consumer brands company. For more information on Jim Beam Brands, and the Company's sales and distribution partners, please visit www.jimbeambrands.com.

(C) 2005 Jim Beam Brands Co., Deerfield, IL.

As a leading U.S. distiller, Jim Beam Brands has a long dedication to social responsibility. Through our Drink Smart program, www.drinksmart.com, Jim Beam Brands Co. commits to making responsible alcohol consumption second nature to adults of legal purchase age who choose to drink.