Canadian Club(R) Whisky Toasts Franchitti for His Indianapolis 500 Win, Sees a Winning Year Ahead.Canadian Club This article refers to the Canadian Club brand of whisky. For the Toronto club which hears speeches from prominent individuals, see Canadian Club of Toronto. Drives Double-Digit Growth in IndyCar[R] Series Race Markets DEERFIELD, Ill. -- Beam Global Spirits & Wine, Inc., a unit of Fortune Brands (NYSE NYSE See: New York Stock Exchange : FO), and Canadian Club[R] (CC) Canadian whisky Canadian whisky is whisky made in Canada; by law it must be aged there at least three years[1] in a wooden barrel of not greater than 700 L capacity[2]. , the number two Canadian whisky in the world, congratulates Dario Franchitti Dario Franchitti (b. 19 May, 1973 in Bathgate, West Lothian) is a Scottish racing driver of Italian descent. He is the 2007 IndyCar Series champion. He used to compete in the IndyCar Series, formerly drove in the CART series, and won the rain-shortened 2007 Indianapolis 500. for getting the checkered flag in Sunday's rain-soaked Indianapolis 500. Canadian Club is a full season sponsor of Andretti Green Racing Andretti Green Racing is an auto racing team that competes in the IRL IndyCar Series and the American Le Mans Series. Early years in CART Founded in 1993 by Barry Green and Gerry Forsythe as Forsythe Green Racing (AGR AGR advanced gas-cooled reactor ) who competes in the IndyCar[R] Series, and the major sponsor of the No. 27 car driven by Dario Franchitti. "Dario Franchitti has proven time and again that he is one of the very best drivers in the world and we're proud to congratulate him on his first win at the Indy 500," said Dennis Prado, senior brand director, Canadian Club. "Dario is a true champion and exemplifies all the qualities that make Canadian Club whisky one of the best selling premium whiskies in the world." Franchitti, who owns five IndyCar Series The IndyCar Series is the premier series of the Indy Racing League. Due to the legal settlement with CART, the IRL was unable to utilize the name until the beginning of the 2003 season. victories and three poles, is the most winning Scottish driver in American open-wheel history. He has 15 victories and 14 pole positions in his open-wheel career. This is Franchitti's 10th season involved with the Andretti Green family. Andretti Green Racing, which is owned by Michael Andretti Michael Mario Andretti (born October 5, 1962 in Bethlehem, Pennsylvania) is an American retired CART and Formula One driver with Italian heritage. He now co-owns the Andretti Green Racing team in the Indy Racing League. , Kim Green and Kevin Savoree, is the most winning team in IndyCar Series history. The Canadian Club brand built tremendous momentum when stepping into the IndyCar Series with Dario Franchitti in 2006 and that sponsorship is proving to be very successful. This year is a championship year for Dario and also promises to be a winning year for Canadian Club as the brand's racing program continues to flourish in core markets, specifically in the two key racing markets which have already had races this year. The IndyCar Series aligns well with the core Canadian Club brand attributes and the platform appeals to the brand's target consumers. IndyCar Series Fueling Brand Growth In 2007, Canadian Club is up double-digits in the two core race markets where the race teams and related marketing activities had a major presence surrounding the CC racing program. These two core markets, Florida and Indiana, serve as illustrations of how Canadian Club's racing sponsorship has helped to raise awareness of and build loyalty for the brand. * In Florida, sales are up one third for Q1 over last year. There were two races this year in Florida, the season opener at Homestead in Miami on March 24th and the April 1st Streets of St. Petersburg. During the St. Petersburg race weekend alone, Canadian Club had 70 off-premise and 50 on-premise promotions. * Canadian Club has also had a strong racing presence in Indiana. At the biggest race of the season - the Indianapolis 500 - first quarter 2007 sales for Canadian Club were up double-digits compared to first quarter 2006. * Canadian Club and Jim Beam Jim Beam is a brand of bourbon whiskey, distilled in Clermont, Kentucky. This brand of whiskey has been distilled since 1795. The Jim Beam brand is owned by Beam Global Spirits & Wine, which is in turn owned by holding company Fortune Brands. teamed up for a high-profile branding initiative throughout the streets of Indianapolis and at the track. There was a Canadian Club hospitality suite, a Canadian Club-branded pit area and four Canadian Club branded kiosks which had to be re-stocked several times throughout the weekend. "The IndyCar Series also provides a highly visible platform for our drink smart[R] social responsibility program," continued Prado. "Andretti Green Racing has been an excellent partner for our company and Dario has been a terrific spokesperson for the Canadian Club brand. We're thrilled to have such a highly acclaimed driver representing our award winning Canadian whisky. We are looking forward to the rest of a very successful season in 2007 both on and off the track." What's Ahead for Canadian Club The Canadian Club drink smart[R]-branded street-legal two-seater car will continue its national tour with a stop in Milwaukee to promote this weekend's Milwaukee Mile The Milwaukee Mile is a race track in West Allis, Wisconsin, USA. It is a 1 mile long (1.032 mi, 1.619 km) oval track that seats about 50,000 spectators. It operated as a dirt track until 1953. The track was paved in 1954. June 3 IndyCar Series event. The team will provide rides for fans and members of the media at designated locations from Tuesday through Saturday. With twelve races left this season, there will be even greater visibility for Canadian Club and Dario as the Indy 500 winner. Canadian Club recently announced a partnership with XM Satellite Radio for the "Party with Canadian Club[R] and XM" sweepstakes. From May to July, avid fans will have a chance to win $10,000 to throw a party for 100 friends with the Andretti Green Racing team including Dario Franchitti and his teammates, Danica Patrick Danica Sue Patrick (born March 25, 1982 in Beloit, Wisconsin) is an American auto racing driver competing in the IndyCar Series. She is from an Irish-American family and was raised in Roscoe, Illinois. , Tony Kanaan and Bryan Herta. Race fans, 21 or older, can enter online at www.canadianclub.com or through regular mail, and each entrant will have the opportunity to receive two free weeks of XM Satellite Radio Online. The winner is tentatively scheduled to be announced To be announced (TBA) A contract for the purchase or sale of an MBS to be delivered at an agreed-upon future date but does not include a specified pool number and number of pools or precise amount to be delivered. on August 22, 2007. In the coming months, Canadian Club will gear up for a new positioning and integrated marketing campaign, and the brand announced last week that it tapped Energy BBDO BBDO Batten, Barton, Durstine & Osborn BBDO Bringing Biogeographic Data Online as global agency of record. Beam Global will support the brand with a double-digit increase in its advertising and promotional spend. This is the second season for Canadian Club's involvement in the IndyCar Series after the brand joined AGR at the 2006 Indianapolis 500. Canadian Club is also an associate sponsor on AGR's IndyCar Series entries driven by Tony Kanaan and Danica Patrick and an associate sponsor of the #26 XM Satellite Radio American Le Mans Series The American Le Mans Series (ALMS) is a sports car racing series based in the United States and Canada. It consists of a series of endurance and sprint races, and was created in the spirit of the 24 Hours of Le Mans. [R] car. About Beam Global Spirits & Wine Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam[R] Bourbon, Sauza[R] Tequila, Canadian Club[R] Whisky, Courvoisier[R] Cognac, Maker's Mark[R] Bourbon, Laphroaig[R] Scotch Whisky, Larios[R] Gin, Whisky DYC DYC Division of Youth Corrections DYC Diocesan Youth Council DYC Destilerías Y Crianza (Spanish whiskey) DYC Direct Yaw Moment Control [R], Teacher's[R] Scotch Whisky, DeKuyper[R] Cordials and Liqueurs Liqueurs are high-alcohol, high-sugar beverages with added flavorings usually derived from herbs, fruits, or nuts. Liqueurs are distinct from flavored liquors, fruit brandy and eau de vie which contain no sugar. Most liqueurs range between 15 and 70 percent alcohol by volume. , Knob Creek[R] Bourbon, Starbucks Liqueurs[TM] and Clos du Bois[R] Wines. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com. Canadian Club[R] Blended Canadian Whisky, 40% alc./vol. (c)2007 Canadian Club Import Company, Deerfield, IL |
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