Canadian Broadcasting Corporation Selects Ascential Software's Media360 to Power Web Component of Canada's Largest Ever Multi-Media Broadcast Project.Business/Technology Editors WESTBORO, Mass.--(BUSINESS WIRE)--Aug. 21, 2001 Canada's National Media Leader Chooses Media360 to Manage Online Assets for 17-Part Broadcast Project Incorporating TV, Web, Home Video, Educational Support and Book Deliverables Ascential(TM) Software Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ASCL ASCL Alternate Smart Card Logon ASCL Advanced Sonobuoy Communications/Command Link ASCL Application Standard Component Library ), the leading provider of Information Asset Management (IAM IAM - Interactive Algebraic Manipulation. Interactive symbolic mathematics for PDP-10. ["IAM, A System for Interactive Algebraic Manipulation", C. Christensen et al, Proc Second Symp Symb Alg Manip, ACM Mar 1971]. ) solutions, today announced that the Canadian Broadcasting Corporation “Radio-Canada” redirects here. For the French language TV arm of the CBC, see Télévision de Radio-Canada. The Canadian Broadcasting Corporation (CBC), a Canadian crown corporation, is the country’s national public radio and television broadcaster. (CBC (1) (Cell Broadcast Center) See cell broadcast. (2) (Cipher Block Chaining) In cryptography, a mode of operation that combines the ciphertext of one block with the plaintext of the next block. ) is using Media360(TM), Ascential's media asset management solution, to power the complex Web component of its largest ever broadcast project: a multi-media documentary entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: "Canada: A People's History A people's history is a type of historical work which attempts to account for historical events from the perspective of common people. Description A people's history is the history of the world that is the story of mass movements and of the outsiders. " (http://cbc.ca/history and http://radio-canada.ca/histoire). The 17-part series, produced simultaneously in English and French, covers more than 15,000 years of history and includes a two-volume companion book in each language, home video in VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier. and DVD format See VOB and DVD. , extensive classroom teaching materials and a 350+ page Web site designed and produced in both English and French by CBC. CBC was able to successfully integrate a rich online presence into its traditional television delivery using Media360. Ascential's complete media asset management solution enabled CBC to manage the full collection of video, text, and image data that support the Web component of the project. CBC project staff says that the site allows the broadcaster to provide viewers with unprecedented access to historical information, and to build a foundation for continued education, research, and entertainment projects. "This project is a real flagship for the CBC with its unprecedented scope and the volume of multimedia information that we are delivering simultaneously via broadcast, print, DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. , and Web," said Mark Hyland, director, broadband and digital services, CBC-TV. "We are reaching a much larger audience, including our usual broadcast viewers but also educators, students, researchers, historians and the Canadian public at large. The project would not have been possible without Media360, which has enabled us to manage thousands of different media assets, and maintain a substantial and in-depth Web site in the most efficient and cost-effective manner possible. The result has been terrific feedback from and participation by viewers, as well as increased recognition and praise for the CBC." CBC required excerpts in both French and English from each of the two-hour episodes to be available via the series' Web site. The Web site, supported by Ascential Software's Media360 media asset management solution, is designed to work with multiple pieces of media in many formats, catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. all the contents of the site (including thousands of pages of text, hundreds of still pictures and an equal number of media clips), and store each piece together. The Web site uses cutting-edge database technology to build pages from the stored data and expand them at any time. Media360 is an end-to-end media asset management solution designed to satisfy the requirements of global organizations that need to retrieve, catalog, edit, store and deliver information and media assets throughout the enterprise. Media360 allows for the display of the series' excerpts on this Web site, with accompanying images, and even the radio and TV archival materials from CBC broadcasting services that appear in some of the episodes. This Web site is a complement to the series and a comprehensive, online resource for Canadian history. "Ascential Software recognizes the need to handle the series' video material in an efficient manner, and the importance of making the content as easy and accessible as possible, especially for the country's educators and students," said Carolyn Layne, vice president, marketing, Ascential Software. "Media360 is a key component of Ascential's Information Asset Management framework, which enables organizations, such as CBC, to turn structured and unstructured data Data that does not reside in fixed locations. Free-form text in a word processing document is a typical example. Contrast with structured data. See free-form database. into reliable, reusable re·use tr.v. re·used, re·us·ing, re·us·es To use again, especially after salvaging or special treatment or processing. re·us information assets." About The Canadian Broadcasting Corporation (CBC) CBC, Canada's national public broadcaster, provides Canadians with a wide variety of services, including radio, television and new media. CBC encompasses two national television networks, four national radio networks, two self-supporting specialty cable television news services, radio and television services for Canada's North and an international short-wave radio service. CBC also offers Canadians a variety of new media services, including an English Web site (http://cbc.ca), a French Web site (http://www.radio-canada.ca ), a Corporate Web site (http://cbc.radio-canada.ca ) and its Radio3 (http://www.cbcr3.com ) services for young people. About Ascential Software, Inc. Ascential Software Corporation is the leading provider of Information Asset Management solutions to the Global 2000. Customers use Ascential products to turn vast amounts of disparate, unrefined data into reusable information assets that drive business success. Ascential's unique framework for Information Asset Management enables customers to easily collect, validate, organize, administer and deliver information assets to realize more value from their enterprise data, reduce costs and increase profitability. Headquartered in Westboro, MA, Ascential has offices worldwide and supports more than 1,800 customers in such industries as telecommunications, insurance, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , healthcare, media/entertainment and retail. More information on Ascential Software can be found on the Web at http://www.ascentialsoftware.com. (c)2001 Ascential Software. All rights reserved. Ascential and Media360 are trademarks of Ascential Software Corporation and may be registered in other jurisdictions. |
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