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Canada move 'phenomenal' NEW HORIZONS: Firms open up fresh market place.


Byline: Jenny Waddington

TWO hi-tech companies from Coventry and Warwickshire have won new business in Canada after visiting the country with UK Trade and Investment.

Indigo Retail Technology, of Willenhall Lane, Coventry, and Marr LLP LLP - Lower Layer Protocol , of Kiln Close, Studley, Warwickshire, joined the high level visit to Toronto last month to explore opportunities for 11 West Midlands ICT (1) (Information and Communications Technology) An umbrella term for the information technology field. See IT.

(2) (International Computers and Tabulators) See ICL.

1. (testing) ICT - In Circuit Test.
 firms.

Indigo Retail Technology has created screen software which enables retailers to communicate directly with their customers through music, video and advertising.

Shops can broadcast interactive corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise.  to consumers with the Indigo Media system, which provides professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  and technology to enhance the customer experience.

The company has formed its first international trade partnership with a Canadian technology company to export these solutions, together with its Insight Customer Research for retailers, which enables customers to give feedback through devices such as touch screens or mobile phones.

Director of service Paresh Patel Paresh Jasmat Patel (born July 29, 1965 in Auckland) is a former field hockey player from New Zealand, who finished in eighth position with the Men's National Team, nicknamed Black Sticks, at the 1992 Summer Olympics in Barcelona, Spain.  said: "We are delighted to develop our first international trade partnership. It's a phenomenal result which opens up a whole new market for us and this would never have happened without the UK Trade & Investment visit."

The company was established in 2005 and has about 26 employees.

Marr LLP specialises in the delivery of leading-edge technical training to the telecommunications and ICT industry, working closely with universities from the region, and has high profile clients such as Vodafone.

Managing partner Rob Gardiner said: "During the visit, I met the technical president of SOMA Networks, one of the largest research and development companies in Toronto. "The company combines the latest wi-fi technology with a partnership model that enables service providers to bring broadband to homes and businesses around the world.

"SOMA would like us to help it develop wireless solutions for a distribution network in the UK and Europe and has also commissioned me to deliver advanced training to hi-tech companies in India.

"The visit was a great success for us. It was crucial that I was able to meet the right people at such a high level with help from UK Trade and Investment."

The company was founded in April this year by two managing partners, who use a pool of consultants as required.
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Title Annotation:Business
Publication:Coventry Evening Telegraph (England)
Date:Nov 11, 2009
Words:363
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