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Canada gets a first look.


Taking aim at Rogers Communications' cable dominance in Canada Canada (kăn`ədə), independent nation (2001 pop. 30,007,094), 3,851,787 sq mi (9,976,128 sq km), N North America. Canada occupies all of North America N of the United States (and E of Alaska) except for Greenland and the French islands of , Look Communications LOOK TV is a digital cable, internet service and web hosting provider. Based in Montreal, Look was once linked to former crown corporation Teleglobe and Chinese ISP Inter Pacific Online.

Founded in 1997, it has offices in Milton, Ontario and Montreal.
 launched a digital television service in the greater Toronto area The Greater Toronto Area (widely abbreviated as the GTA) is the most populous metropolitan area in Canada. The GTA is a provincial planning area with a population of 5,555,912 at the 2006 Canadian Census.  on August 4. Fueled by an aggressive advertising campaign, Look intends to expand across the province and reach Montreal homes by December; the ultimate goal is to snag some one million subscribers by 2005.

Unlike competing systems, Looks multipoint distribution service is broadcast in Toronto from the CN Tower and surrounding sur·round  
tr.v. sur·round·ed, sur·round·ing, sur·rounds
1. To extend on all sides of simultaneously; encircle.

2. To enclose or confine on all sides so as to bar escape or outside communication.

n.
 towers to an antenna in each subscriber's home. Star Choice Communications Inc. and ExpressVu Inc. both launched direct-to-home satellite services last year; combined, the two now have nearly 200,000 subscribers. Rogers, Canada's premiere cable provider, serves 2.2 million homes across the nation.
COPYRIGHT 1998 TV Trade Media, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Look Communications' digital television service in the greater Toronto area
Publication:Video Age International
Article Type:Brief Article
Date:Oct 1, 1998
Words:116
Previous Article:Eye on Japan's Sky.
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