Canada Grants Key Mobile Marketing Application Patent to NeoMedia.FT. MYERS, Fla. -- NeoMedia Technologies, Inc. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). BB: NEOM), an innovator in wireless services and patented PaperClick(R) technologies that provide automatic links to Internet-based information, said today that it has received an approval of a patent for an application vital to delivering information for mobile marketing and other applications from the Canadian Intellectual Property Office The Canadian Intellectual Property Office (CIPO) is the patent, trademark, and copyright administration body of Canada. See also
CIPO Canadian Immunodeficiencies Patient Organization CIPO CINC Interoperability Program Office CIPO Chief Intellectual Property Officer CIPO Critical Infrastructure Protection Officer ) in Quebec. Charles W. Fritz fritz n. Informal A condition in which something does not work properly: Our television is on the fritz. [Perhaps from German Fritz , NeoMedia's founder and chairman, said the patent corresponds to NeoMedia's U.S. Patent No. 6,434,561 issued in August 2002, and is for a "Method and System for Accessing Electronic Resources via Machine-Readable Data on Intelligent Documents." The patent, said Mr. Fritz, deals with improved methods of converting information placed directly on a physical object into PC-readable data utilizing two-dimensional bar codes and various data compression data compression Process of reducing the amount of data needed for storage or transmission of a given piece of information (text, graphics, video, sound, etc.), typically by use of encoding techniques. techniques, along with software and desktop image scanners. Each 2 to 3-inch bar code can hold 2 to 3KB (equivalent to two or three printed pages), depending on the data compression technique used. An example of how NeoMedia's patented technology can be used is in reading a two-dimensional bar code on an ad, promotional brochure, or any other physical object. Then, using software and an image scanner -- and with or without linking to the Internet -- the user could easily and accurately import the linked information into an applications, such as Quicken A popular financial management program for PCs and Macs from Intuit, Inc., Mountain View, CA (www.intuit.com). It is used to write checks, organize investments and produce a variety of reports for personal finance and small business. (R), Microsoft(R) Money, etc., or just directly onto their cell phone, PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). or personal computer. Dr. Kevin Hunter, NeoMedia's chief scientist, and Robert T. Durst durst v. Archaic A past tense and a past participle of dare. , Jr., a consultant to NeoMedia, developed the technology for which this patent was issued. 'Point-of-Purchase in Consumer's Hand' "Today," said Mr. Fritz, "the point-of-purchase is right in the consumer's hand. We believe the ability to read and process indexes and codes, to obtain desired information, comparison shop, etc., as performed by NeoMedia's patented PaperClick technology platform, is a vital and central component to the growth of mobile marketing around the world." The issuance of this patent by the CIPO, said Mr. Fritz, "adds to NeoMedia's already-strong global patent position, with those patents all holding well in court." The patented PaperClick family of mobile marketing services is immediately available to brand managers and marketing/advertising agencies, wireless carriers, and manufacturers of Internet-capable devices including cell phones, SmartPhones and PDA's. Information is available from (630) 435-9200, Ext. 125, or by e-mailing info1@PaperClick.com. About NeoMedia Technologies, Inc. NeoMedia Technologies, Inc. (www.NEOM.com) is a developer and international marketer of software and patented technologies, including PaperClick(R) for Camera Phones(TM), PaperClick(TM) and the PaperClick Mobile Go-Window(TM) which link products, print and physical objects directly to targeted online data. NeoMedia also offers expertise in homeland security Noun 1. Homeland Security - the federal department that administers all matters relating to homeland security Department of Homeland Security executive department - a federal department in the executive branch of the government of the United States and e-authentication applications, and its Systems Integration Group specializes in providing expert-based IT consulting, hardware, and software solutions. This press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement. PaperClick is a registered trademark, and PaperClick Mobile Go-Window, PaperClick Mobile Marketing Solution, PaperClick Keyword Registry, and PaperClick for Camera Phones are trademarks of NeoMedia Technologies, Inc. Other trademarks are properties of their respective owners. |
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