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Canada Bread Selects Intermec to Automate 1,200 Delivery Routes; Intermec Education Services to Provide Full Training.


EVERETT, Wash. -- Canada Bread Company, Ltd., has selected a state-of-the-art direct-store-delivery system from Intermec Inc. to optimize its delivery operations. Toronto-based Canada Bread is a leading manufacturer and marketer of fresh bread, rolls, bagels and sweet goods, and specialty fresh pasta and sauces, marketed under a number of leading brand names, including Dempster's(R), Olafson's, POM(R), Ben's(R) and Olivieri(R) throughout Canada, the U.S. and the U.K. Canada Bread has approximately 1,200 routes and plans to have the new system fully deployed over the next 24 months. The first phase of the roll-out, in one of its four regions, is expected to be complete by the end of Q4 2006.

The company's new system relies on Intermec CK60 mobile computers and PB42 portable printers for complete and accurate information management. Both the CK60 and PB42 are designed specifically to withstand even the toughest and longest delivery routes. The wireless PB42 prints receipts at each customer stop and eliminates duplicate billing. Intermec Education Services was selected to provide training and assist with implementation of the new technology.

"Whenever you introduce a major change to your DSD (Direct Stream Digital) See SACD.  routes, it's important to make sure the transition is smooth for everyone," said Eric P. Martin, vice president, Information Service, Canada Bread Company. "With the support of Intermec's Education Services team, which created training materials and provided hands-on coaching, we are going to be able to successfully transition to the new system with a high degree of ease and understanding for all involved."

Intermec is partnering closely with Trimble Mobile Solutions Group for an integrated DSD system that allows distributors to run complex application software on the CK60. Trimble recently acquired Eleven Technology Inc., a leading provider of next-generation handheld software for the consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale
foodstuff, grocery - (usually plural) consumer goods sold by a grocer

plural, plural form - the form of a word that is used to denote more than one
 industry.

About Canada Bread Company, Ltd.

Canada Bread, which is 87.5% owned by Maple Leaf Foods Maple Leaf Foods TSX: MFI is a major Canadian food processing company.

The company was originally known as Maple Leaf. It was founded in 1927 as a merger of several major Toronto meat packers, most prominently William Davies Co.
 Inc., is a leading manufacturer and distributor of fresh bakery products, frozen par-baked products and fresh pasta and sauces. The company had 2005 sales of $1.3 billion and employs approximately 7,300 people at its operations across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  and in the United Kingdom.

About Intermec

Intermec Inc. (NYSE NYSE

See: New York Stock Exchange
:IN) develops, manufactures and integrates technologies that identify, track and manage supply chain assets. Core technologies include RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna. , mobile computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings  and data collection systems, bar code printers and label media. The company's products and services are used by customers in many industries worldwide to improve the productivity, quality and responsiveness of business operations. For more information about Intermec, visit www.intermec.com or call 800-347-2636. Contact Intermec Investor Relations Investor relations

The process by which the corporation communicates with its investors.
 Director Kevin McCarty at kevin.mccarty@intermec.com, 425-265-2472.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Company overview
Geographic Code:1CANA
Date:Sep 11, 2006
Words:441
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