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Canada Becomes Single Local Calling Area With New Monthly Airtime Package: Ideal Plan for People on the Move-and the New Fido Showdown Proves it.


MONTREAL -- Fido today announced the recent launch of its Unlimited Local Calls Anywhere in Canada package. For $70 per month, customers enjoy unlimited local calling, no long-distance charges on incoming calls, regardless of where they are in Canada within Fido's digital coverage area, and 850 minutes of outgoing long distance within Canada and to the U.S.

"What this means for consumers is that they can be reached anywhere in Fido's digital coverage area across Canada Across Canada was an afternoon program that formerly aired on The Weather Network. The segment ran from early 1999 until mid 2002. The show ran from 3:00PM ET until 7:00 PM ET.  without incurring long-distance charges," stated Karim Salabi, Director of Marketing with Microcell Solutions Inc. "This new package is perfect for the mobile business person, because they aren't charged for being on the road and away from the office when they receive a call. Traditionally, wireless customers pay long-distance charges for calls that reach them when they're away from their Home Area. Now, they don't have to pay a premium because work or pleasure takes them out of town."

In addition to innovative price plans, Fido is also providing Canadians with a tool for comparing their current airtime air·time  
n.
1. The time during which a radio or television station is broadcasting. Also called airspace.

2. The time at which a radio or television program is broadcast.
 package with Fido's line-up of services. The Fido(R) Showdown is an interactive on-line resource that asks consumers a few simple questions about their current plan and then either calculates what they would save if they were Fido customers or confirms that they are on the right plan for their current needs.

"Canadians are savvy wireless customers and they demand value," added Mr. Salabi. "We also know that they use the Internet to comparison shop, so the Fido Showdown is a natural fit for Canadian consumers. Generally, customers find wireless pricing complex-what they're really looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 is simplicity and transparency (1) The quality of being able to see through a material. The terms transparency and translucency are often used synonymously; however, transparent would technically mean "seeing through clear glass," while translucent would mean "seeing through frosted glass." See alpha blending. . The Showdown helps first-time wireless users and customers who aren't satisfied with the pricing of their current service to determine whether they would be better off with Fido."

The Fido Showdown highlights many of the important innovations that Fido has brought to consumers in the Canadian wireless market. These include per-second billing, Fido to Fido packages, City Fido(TM) home and mobile service, the Unlimited Incoming Calls package and now the Unlimited Local Calls Anywhere in Canada package. The Fido Showdown, which is operated by a third party and is updated monthly, compares consumer offerings to help Canadians decide for themselves.

The Fido Showdown is available via the Fido Web site at www.fido.ca.

About Microcell Solutions

Microcell Solutions Inc. is a national provider of wireless communications wireless communications

System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data.
 services under the Fido brand name. The company offers a wide range of wireless voice and high-speed data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another.  products and services to approximately 1.2 million customers. Microcell Telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications.  Inc. is the parent company of Microcell Solutions. Microcell Telecommunications has been a public company since October 15, 1997, and is listed on the Toronto Stock Exchange Toronto Stock Exchange (TSE)

Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options.
 under the symbol MT. For more information, visit www.fido.ca and www.microcell.ca.

Fido is a registered trademark of Microcell Solutions Inc.

City Fido is a trademark of Microcell Solutions Inc.

Microcell Solutions Inc. (TSX TSX Toronto Stock Exchange (TSE before April, 2002)
TSX Transfer from Stack Pointer to Index
TSX True Space Extension
:MT.A) (TSX:MT.B)
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1CANA
Date:Sep 7, 2004
Words:500
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