Canada's ad people shy of DTV. (World).At a media conference held by investment group BMO Nesbitt Burns  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . in Toronto, the owners of an assortment of new digital TV channels announced that it will be at least 2005 before they have enough subscribers to gain substantial revenue. John Cassaday, chief executive of Corus Entertainment Corus Entertainment Inc. TSX: CJR.B NYSE: CJR is a publicly traded Canadian media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising and digital audio services, television , which owns digital channels The Documentary Channel
A documentary channel is a specialty television channel which focuses on broadcasting documentaries. and EdgeTV, estimated that five million homes will be able to receive a digital signal by then, 20 percent of which will pay for the channels. Michael MacMillan Michael I.M. MacMillan is the current executive Chairman of Alliance Atlantis. Winner of one Academy Award A graduate of Queen's University, it was announced on November 29, 2006, that he had been elected, as of January 1, 2007, as Chair of the Board of Governors of of Alliance Atlantis Alliance Atlantis Communications Inc. (formerly traded as TSX:AAC) is a Toronto-based media company, which now operates primarily as a specialty service operator in Canada. , which owns BBC Canada and Showcase Action, agreed with Cassaday, saying that their audiences are kept small by the fact that only 35 percent of Canadian homes are equipped for digital cable or satellite signals. Jay Switzer of Canada's CHUM, owner of Book-Television and SexTV; predicted an even longer timeline, citing CHUM'S own StarTV, which didn't see a rise in ad rates until it was in two million homes, as an example. |
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