Canada's Leading Home Improvement Retailer Deploys Engage's Enterprise Software Solution for Multi-Language and Multi-Region Ad Promotions.Business Editors/High-Tech Writers ANDOVER, Mass.--(BUSINESS WIRE)--Oct. 28, 2002 Engage for Retailers Improves Reno-Depot's Ad Promotion Planning, Tracking and Effectiveness Engage, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). : ENGA), a leading provider of advertising, marketing and promotion (AMP) software solutions, announced that Reno-Depot Inc., Canada's leading home improvement warehouse outlet, today launched its new ad production system utilizing the Engage for Retailers software solution to streamline and improve the creation, approval, production, and repurposing of its French and English advertising and promotional campaigns across its 20 stores throughout Quebec and Ontario. "We (Reno-Depot) selected Engage's advertising production solution to automate and streamline workflow, and eliminate redundancies in our promotion and advertising programs which produce more than 1000-pages per year including English and French language versions," said Christine Beaulieu, Vice-President, Information Technology and Logistics of Reno-Depot Inc. "We evaluated a number of vendors and selected Engage software because of the efficiencies it is designed to bring to our multi-market, multi-language advertising operation. By keeping our digital asset management systems highly sophisticated, yet very cost-effective to run, we can pass greater savings on to our customers." Built on Engage's flagship technology, ContentServer, a workflow automation See workflow. and digital asset management platform, Engage for Retailers is comprised of several integrated applications including ApprovalServer, an Internet-based application that helps companies proof, correct and approve content for delivery across multiple channels; and PromoPlanner, a planning application that helps companies lower costs on promotional campaigns. Engage's PromoPlanner application, with support for multiple languages, price zones and markets, is designed to simplify the development and management of promotional collateral across high-volume operations. Accordingly, the Engage solution is enabling Reno-Depot to integrate automatically its advertised promotions with other business systems including Merchandise Management System A merchandise management system (MMS) is an automated information system to keep track of the inventory in a warehouse or store. Usually the merchandise can be grouped into product lines. (TM) (MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. (R))from JDA JDA Japan Defense Agency JDA Joint Development Agreement JDA Janne da Arc (band) JDA Joint Duty Assignment JDA Jerusalem Development Authority JDA Jovian Detention Authority (gaming) , allowing the Reno-Depot warehouse outlet to retrieve product information such as SKU (StockKeeping Unit) The number of one specific product available for sale. If a hardware device or software package comes in different versions, there is an SKU for each one. SKU - stock-keeping unit numbers, pricing, product and promotion-based historical financial performance data with increased efficiency. When combined with the core digital asset management platform, this information triggers the workflow automation tools in ContentServer, which then track the promotion as it moves through the system before being delivered across various channels, thus minimizing errors. "We're pleased Reno-Depot chose Engage for Retailers to maximize the effectiveness of its advertising and promotion campaigns," said John Barone, President and COO of Engage. "Our software is ideal for a retailer like Reno-Depot with complex marketing programs, because it provides a powerful, yet flexible solution to run different promotions for diverse regions. We see the addition of Reno-Depot as further proof of our ability to execute as a high-value, end-to-end software solutions provider." The Engage advertising production system is designed to boost productivity by integrating with other pre-press publishing software and services, such as Adobe(R) Acrobat Document exchange software from Adobe that allows documents to be displayed and printed the same on every computer. The Acrobat system created the Portable Document Format (PDF), which is widely used in commercial printing and on the Web. See PDF. , Adobe(R) Distiller Server, Adobe(R) InDesign(TM), Adobe(R) Photoshop(TM), AP AdSEND, Multi-Ad Creator(R), and QuarkXPress(TM). About Engage, Inc. Engage, Inc. (OTCBB: ENGA), is a leading provider of advertising, marketing and promotion (AMP) software solutions. Engage's digital asset management and workflow automation software enables the creation, production and delivery of marketing and advertising content more quickly and efficiently, increasing time-to-market advantages, boosting productivity and ultimately driving higher ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). from marketing programs and advertising campaigns. The company's Internet ad management business platform powers the effective and efficient design and delivery of online campaigns for web publishers who are competing for advertising revenue in a rapidly evolving medium. A publicly owned Publicly owned can refer to:
Engage, ContentServer, ApprovalServer and PromoPlanner are trademarks of Engage, Inc. Other product names mentioned herein may be trademarks and/or registered trademarks of their respective owners. About Reno-Depot Reno-Depot Inc. was founded in Quebec more than 65 years ago by Paul-Herve Desrosiers, the great-uncle of Pierre Michaud Pierre A. Michaud (born 1936) is a Canadian lawyer, lately Chief Justice of Quebec until his retirement, and currently counsel with the Montreal law firm Ogilvy Renault. Born in Port-Alfred, Quebec, he received a law degree from the Université de Montréal in 1960. , current co-chairman of the board of Reno-Depot Inc. The company has always kept pace with changing consumer needs. In 1985, Groupe Val Royal, Reno-Depot's predecessor, launched the Brico concept, Quebec's first home improvement superstore su·per·store n. A very large retail store that stocks highly diversified merchandise, such as groceries, toys, and camera equipment, or a wide variety of mechandise in a specific product line, such as computers or sporting goods. . The Brico was replaced by Reno-Depot. Since 1998, Reno-Depot Inc. has been part of Kingfisher kingfisher, common name for members of the family Alcedinidae, essentially tropical and subtropical land birds, with affinities to trogons and swifts and related to the hornbill. . Kingfisher is Europe's leading home improvement retailer and is ranked number three in the world. The company operates more than 590 home improvement stores in 11 countries and enjoys market-leading positions in the UK, France, Poland and Taiwan. Sales for the Home Improvement sector for the year to February 2, 2002 were more than 5.8 billion pounds, with retail profit in excess of 430 million pounds. Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and This press release includes forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. about us, including statements regarding the benefits Reno-Depot Inc. will derive from using Engage's software products. These forward-looking statements are based on information available to us as of the date of this press release, and not as of any subsequent date, and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. For example, marketers using our software products may fail to realize the intended benefits of cost savings and efficiency enhancements. Other risks that could affect us include our ability to reduce expenses and to increase sales of our product offerings, the impact of competition within our industry, our ability to enter into additional strategic relationships, and other risks detailed in our 2001 Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and from time to time in our other reports filed with the SEC. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim dis·claim v. dis·claimed, dis·claim·ing, dis·claims v.tr. 1. To deny or renounce any claim to or connection with; disown. 2. To deny the validity of; repudiate. 3. any obligation to do so, even if the information available to us with respect to the subject of any forward-looking statement changes. |
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