CanCrush UK and Coca-Cola Great Britain Announce Contract with Eden Project.Business Editors EDENBRIDGE, England--(BUSINESS WIRE)--March 4, 2002 CanCrush UK in association with Coca-Cola Great Britain Great Britain, officially United Kingdom of Great Britain and Northern Ireland, constitutional monarchy (2005 est. pop. 60,441,000), 94,226 sq mi (244,044 sq km), on the British Isles, off W Europe. The country is often referred to simply as Britain. , today announced a contract with the Eden Project The Eden Project is a large-scale environmental complex in Cornwall. The project is located in a reclaimed china clay pit, located 1.25 miles (2 km) from the town of St Blazey and , an environmental tourist attraction Noun 1. tourist attraction - a characteristic that attracts tourists attractive feature, magnet, attractor, attracter, attraction - a characteristic that provides pleasure and attracts; "flowers are an attractor for bees" in Cornwall, England, which will provide seven environmentally-friendly can crushers. At present, the Eden Project is enjoying huge success as a popular attraction. Built in a giant crater crater, circular, bowl-shaped depression on the earth's surface. (For a discussion of lunar craters, see moon.) Simple craters are bowl-shaped with a raised outer rim. Complex craters have a raised central peak surrounded by a trough and a fractured rim. , the biggest greenhouse on the planet was devised to create a spectacular theatre in which to tell the story of human dependence on plants and the vital relationship between people and resources. CanCrush UK is the supplier of these can crushers, a new innovative ambient media Ambient Media started to appear in British media jargon around 1999but now seems to be firmly established as a standard term within the advertising industry(1). It is the name given to a new breed of out-of-home products and services determined by some as Non-Traditional or and recycling recycling, the process of recovering and reusing waste products—from household use, manufacturing, agriculture, and business—and thereby reducing their burden on the environment. tool. The visiting public can now have fun crushing their own empty cans, giving future generations a sense of involvement with waste reduction and recycling in the environment. Suitable for crushing, collecting and recycling, the can crushers place an emphasis on environmental education while at the same time raising awareness Raising awareness is a common phrase advocacy groups use to justify a particular event, brochure or even the entire organization. Raising awareness refers to alerting the general public that a certain issue exists and should be approached the way the group desires. of Man's relationship with resources. These unique machines are just one step towards a sustainable future for all. CanCrush UK aims to raise environmental awareness through the can crushers, in the hope that they will become as large a part of the UK waste management infrastructure as they are in other European countries. The design of the can crushers offers a unique opportunity for Coca-Cola Great Britain to communicate its commitment to protect, preserve and enhance the environment whilst helping to encourage a positive change in attitude and behaviour. CanCrush UK acknowledges the Eden Project and Coca-Cola Great Britain for supporting this initiative. Photos of the can crushers at the Eden Project are available from: http://www.cancrush.co.uk/html_files/press_release.htm About CanCrush UK CanCrush UK Ltd is the sole distributor of these unique, environmentally friendly Environmentally friendly, also referred to as nature friendly, is a term used to refer to goods and services considered to inflict minimal harm on the environment.[1] can crushing machines. CanCrush UK offers a fresh and fun approach to recycling which enables the user to help communicate a positive attitude towards the preservation of the environment whilst enjoying an innovative advertising medium. By crushing and reducing the volume of an empty can by 90%, these units hold over 800 cans thereby promoting waste reduction and recycling whilst cutting back on collection costs and storage space. CanCrush UK aims to establish a network of can crushers throughout the UK which will form part of the infrastructure for waste management and will promote the conservation of energy, as recycling aluminium uses just 5% of the energy required to extract the ore from the Earth. www.cancrush.co.uk |
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