Can the Internet Produce Better Product Design?Business Editors MENLO PARK Menlo Park. 1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there. 2 Uninc. , Calif.--(BUSINESS WIRE)--Oct. 4, 2000 Online Contest Seeks Ideas from Consumers Can the Internet help create better products? A new on-line contest, sponsored by Brightidea, Inc. and Sears Kenmore brand appliances, will seek ideas on designing the refrigerator of the future. The contest is open to anyone who chooses to enter and will award cash prizes for the winning designs. The contest is an experiment in seeking innovative ideas from consumers, rather than from professional designers. Products meant to serve millions should benefit from the input of those users, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the contest sponsors. "I believe this is a watershed watershed, elevation or divide separating the catchment area, or drainage basin, of one river system or group of river systems from another system or group of systems. The term is also often used synonymously with drainage basin. moment in the history of product design," said Matthew Greeley, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Brightidea, Inc. "Because of the internet, consumers now will have the opportunity to collaborate on an unprecedented scale in the design of new products." Kenmore, as the leading brand of refrigerators in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , is sponsoring the contest in hopes of gathering additional new ideas "New Ideas" is the debut single by Scottish New Wave/Indie Rock act The Dykeenies. It was first released as a Double A-side with "Will It Happen Tonight?" on July 17, 2006. The band also recorded a video for the track. that can be incorporated into the design of future products. "We are focused on innovation and have several smart appliances See Internet appliance. already in the design stage," said Tina Settecase, vice president of home appliances for Sears. "It will be interesting to see what new ideas are generated in this contest." To enter the contest, individuals can visit the Brightidea.com web site at www.brightidea.com/icebox to obtain contest details. The contest runs through October 15 at midnight and winners will be notified by November 1, 2000. A jury consisting of representatives from Kenmore, Design Continuum  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . , Core77, Inc. and Brightidea, Inc. will select the winners. About Brightidea, Inc. Brightidea, Inc. operates the first universal platform for the collection, aggregation and distribution of new ideas among the billions of web users. The Brightidea solution allows consumer-oriented companies to collect and filter innovative ideas from actual customers. As an independent platform, Brightidea simultaneously protects the rights and interests of customers and sponsoring corporations. About Sears Kenmore Kenmore is the leading appliance brand in the United States. Available exclusively from Sears, Roebuck and Co., Kenmore and the new Kenmore Elite line continue to lead the appliance business in innovation and sales. Sears, Roebuck and Co. is a leading U.S. retailer with annual revenue of approximately $40 billion. |
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