Can resort owners teach newsletter publishers about marketing?Marlene Jensen Noun 1. Jensen - modernistic Danish writer (1873-1950) Johannes Vilhelm Jensen , a member of NL/NL's editorial advisory board and always one to look anywhere for newsletter marketing ideas, passed along to us some academic research that looked at illustrations vs. pictures for resort marketing. Darryl Darryl is a common English name from Old English and Old French origin, generally used for males, but also can be the name of a female. It was used since the time of the Norman Saxon invasion of England. W. Miller and Michael Michael, archangel Michael (mī`kəl) [Heb.,=who is like God?], archangel prominent in Christian, Jewish, and Muslim traditions. In the Bible and early Jewish literature, Michael is one of the angels of God's presence. Stoica, in the Journal of Vacation Marketing, found that illustrations were better than photographs at getting consumers' attention. However, the study found that photographs were better than illustrations in creating a favorable fa·vor·a·ble adj. 1. Advantageous; helpful: favorable winds. 2. Encouraging; propitious: a favorable diagnosis. 3. attitude towards the resort and in getting people to visit the resort's website. "So," Marlene said, "unless our newsletters are selling resorts, we are better off using illustrations--because they capture attention better. BUT ... if we're trying to draw people to our websites, then pictures are better." |
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