Can Technology Modify Human Behavior?; Expert Available on How Technology Can Modify Human Behavior to Maximize Competitiveness and Productivity to Increase Sales Effectiveness.Econiq:
A[micro] What: In today's environment, financial institutions are missing
more than 74 percent of the opportunities presented to them to
sell products or services to customers. While several factors
may play a part in that number, lack of training and/or
motivation for the frontline staff is at the top of the list.
Some employees simply are not born salespeople, but that is
not to say specific training cannot prompt them to think as a
salesperson. Utilizing technology solutions that effectively
combine components of CRM functionality with components of
sales effectiveness consulting, technology empowers financial
institutions to permanently and positively change frontline
behavior to the point - ideally - of listening to and
anticipating customer needs. By monitoring and tracing human
behavior, financial institutions can identify, implement and
maintain sales performance changes that improve customer
retention and increase customer relationships, further
maximizing competitiveness and productivity.
A[micro] Who: Colin Piper, president of Econiq, is a 25-year banking
industry veteran that can speak expertly to:
A[micro] -- The benefits to financial institutions for providing sales
support tools to frontline staff
A[micro] -- How using technology can change and modify frontline
behavior
A[micro] -- How real-time customer and product information enables
financial institutions to capitalize on sales
opportunities
A[micro] -- What is needed in a technology solution to motivate and
prompt employees to capitalize on listening to customers
and effectively cross-sell services and products
A[micro] Contact: For additional information about Econiq, or to secure an
interview or editorial contributions from Piper, please
contact:
Elizabeth Salter, 678.781.7224
Cristi Nicholson, 678.935.7135
About Econiq Boston-based Econiq provides financial institutions with an innovative solution to maximize In a graphical environment, to enlarge a window to the full size of the screen. See Win Maximize windows. competitiveness and productivity at the point of contact by enhancing frontline front·line also front line n. 1. A front or boundary, especially one between military, political, or ideological positions. 2. Basketball See frontcourt. 3. Football The linemen of a team. sales effectiveness. The company's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , IQ-Suite, is a comprehensive enterprise software solution based on proven concepts that help financial institutions capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. frontline sales opportunities, maintain a knowledgeable frontline staff and improve overall frontline performance in order to maintain and grow account relationships. The IQ-Suite is designed with patent pending technology that enables users to listen to business processes across multiple applications, track and trail process flows and events, as well as analyze an·a·lyze v. 1. To examine methodically by separating into parts and studying their interrelations. 2. To separate a chemical substance into its constituent elements to determine their nature or proportions. 3. critical steps in each process, allowing the financial institution to monitor and fine tune the frontline sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. to maximize cross sales and revenue. For more information about Econiq and its solutions, please visit the company's Web site at www.econiq.com. |
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