CampusBookClub.com Beats the Economic Downturn With LaGarde's StoreFront Software.Business Editors/High-Tech Writers LAWRENCE, Kan.--(BUSINESS WIRE)--Oct. 3, 2001 LaGarde, Inc.: CampusBookClub.com prepared to launch its e-business as it watched numerous others fail. The lesson learned: do it smarter. CampusBookClub.com, an e-tailer of discounted textbooks, bestsellers and multimedia, is not oblivious to the rampant failure of dot-coms this year, nor are they dissuaded by it. They are, however, doing it differently. Instead of investing millions of dollars in start-up Start-up The earliest stage of a new business venture. costs, particularly web store creation, they're getting millions of dollars worth of technology in LaGarde's StoreFront software, an off-the-shelf retail e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. solution. "I wanted to prove that I could create a large-scale, fully featured web site on a budget that would be comparable to the sites of industry leaders," said Alan Robell, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and President of CampusBookClub.com. "StoreFront has provided us an out-of-the-box solution with complete scalability, reliability and integration required to maintain and manage our inventory of more than 2 million items." When looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. an e-commerce solution, CampusBookClub.com needed something fully featured that would accommodate its extremely large product inventory, yet they wanted to be able to create the site for a reasonable cost. StoreFront 5.0 AE, at a cost of less than $1,000, was backed by a powerful SQL Server An earlier relational DBMS from Sybase and from Microsoft. Sybase introduced SQL Server in 1988 for various Unix versions. In that same year, with help from IBM, Sybase created an OS/2 version that Microsoft licensed and branded as Microsoft SQL Server. database that could handle CampusBookClub.com's product inventory. They also found StoreFront's impressive functionality rivaled features found in competitors such as Amazon.com and BarnesandNoble.com, including the e-mail to a friend, wish list and electronic coupon features, which are especially of value in creating additional sales. After choosing StoreFront as their e-commerce solution, CampusBookClub.com began working with EZWay Solutions (www.ezway.net), a web development firm, and ActiveHost (www.activehost.com), a StoreFront web hosting Making a Web site available on the Internet. Many ISPs host a few personal Web pages for an individual at no additional cost above the monthly service fee, but the address is subordinate to the ISP; for example, www.friendlyisp.com/pat_smith. partner. EZWay Solutions was able to take CampusBookClub.com's existing raw product data and import it into the StoreFront SQL Server database with minimal manipulation. StoreFront's extensibility also allowed them to incorporate a third-party add-on A purchase of additional goods before payment is made for goods already purchased. An add-on may be covered by a clause in an installment payment contract that allows the seller to hold a security interest in the earlier goods until full payment is made on the later goods. to adapt the shipping calculation process to the site's specific requirements. "StoreFront is a complete enterprise-level e-commerce solution that creates an easy-to-use enhanced shopping experience for our customers," said Robell. "We have been able to make our prices more affordable with the cost savings from our e-commerce solution using StoreFront." "Today's merchants realize that past practices of investing millions of dollars on start-up marketing and site creation will not work in today's profit-oriented economy," said Bob LaGarde, CEO and founder of LaGarde. "StoreFront provides merchants with a cost-effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. , extensible solution for creating e-commerce web sites that will succeed." About LaGarde LaGarde (www.lagarde.com) is an e-commerce software development firm headquartered in Lawrence, Kansas Lawrence, Kansas Union stronghold where Quantrill’s Confederate band killed more than 150 people (1863). [Am. Hist.: EB, VIII: 338] See : Massacre . Its focus is to provide business applications software for the Internet, and its StoreFront suite of e-commerce solutions has been providing web merchants and developers with powerful e-commerce tools since 1998. With a rapidly growing customer base of more than 20,000 StoreFront web stores in over 70 countries, LaGarde is leading the field of Microsoft FrontPage Microsoft FrontPage (later full name Microsoft Office FrontPage) was a WYSIWYG HTML editor and web site administration tool from Microsoft for the Microsoft Windows line of operating systems. It was part of Microsoft Office application suite from 1997 to 2003. e-commerce software providers. LaGarde recently extended its international scope, establishing an office presence in the United Kingdom. The recent release of StoreFront 5.0 has further expanded its reach by adding advanced product management, discounting, customer service, design, sales reporting and marketing features to the proven StoreFront line. About CampusBookClub.com CampusBookClub.com, Inc. is a privately held corporation Noun 1. privately held corporation - a corporation owned by a few people; shares have no public market close corporation, closed corporation, private corporation founded in August 2000 and located in Quakertown, Pennsylvania Quakertown is a borough in Bucks County, Pennsylvania, in the United States. The borough is 16 miles (26 km) south of Bethlehem and 29 miles north of Philadelphia, making Quakertown a border town of both the Delaware Valley and Lehigh Valley metropolitan areas. . The company's vision is to make textbooks more affordable while offering convenience, savings and superior customer service via its toll-free customer service number and online "LIVE" chat. CampusBookClub.com offers over 2 million items that include textbooks, bestsellers, CDs, DVDs and videos in addition to a marketing program to service the college market. To learn more about CampusBookClub.com, please call 888/255-0077 or visit us online at www.CampusBookClub.com. |
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