CampusAdTrader.com Debuts in the U.S.; Web-Based Service Offers Media Professionals an Efficient New Way to Buy College Newspaper Advertising.CLIFTON Clifton, industrial city (1990 pop. 71,742), Passaic co., NE N.J., on the Passaic River; settled 1685, set off from Passaic and inc. 1917. It has steel, textile equipment, chemical, plastics, clothing, and electronics industries. , N.J. -- Today marks the public beta launch of CampusAdTrader, an online, auction-based marketplace for buying and selling print, online and classified advertising in U.S. college newspapers. The site is now online at http://www.CampusAdTrader.com. Benefits of the site are twofold: First, it allows college newspapers to list their available ad space for sale, sell blocks of advertising in bulk, and generate visibility for unsold space, as needed as needed prn. See prn order. , in front of a national audience of advertising professionals. For advertisers, CampusAdTrader offers a venue to search, browse (1) To view the contents of a file or a group of files. Browser programs generally let you view data by scrolling through the documents or databases. In a database program, the browse mode often lets you edit the data. See Web browser. , select and bid on display, online and classified advertising opportunities in campus newspapers across the country. Auctions on the site are listed in multiple categories, grouped from the top level according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the publication's format - Tabloid tab·loid n. A newspaper of small format giving the news in condensed form, usually with illustrated, often sensational material. adj. 1. In summary form; condensed. 2. Lurid or sensational. , Broadsheet and Other. From there, users can select the size or format of the ad they're they're Contraction of they are. they're be looking to browse or bid on, or they can search through all listings. There are also top-level top-lev·el adj. 1. Of or relating to people of the highest office or rank. 2. Of or relating to the highest office or rank: a top-level job. categories for online, classified advertising and themed advertising section opportunities. "We're excited about CampusAdTrader," said Matthew Farlie, Director of Business Development for Collegiate col·le·giate adj. 1. Of, relating to, or held to resemble a college. 2. Of, for, or typical of college students. 3. Of or relating to a collegiate church. Presswire, CampusAdTrader's corporate parent. "It will help our core base of subscribing newspapers sell ad space online and generate additional ad revenue while reducing their sales costs. For advertisers, it offers convenience and efficiency by allowing them to deal directly with the newspapers and eliminating the middleman mid·dle·man n. 1. A trader who buys from producers and sells to retailers or consumers. 2. An intermediary; a go-between. ." Key Features Help Connect Buyers With Sellers CampusAdTrader uses two unique features to help media buyers find, and bid on, exactly the ads they need. In addition to browsing See browse. , searching and filtering the results, subscribing media buyers have access to a "Watch" feature, and a proprietary system called "HotLeads." The "Watch" feature lets buyers define a list of keywords (such as schools or newspaper names) to watch for. Then, when a new listing matches those keywords, the media buyer will receive an email with a link to the auction so they can bid. Of course, they are free to add, delete To remove an item of data from a file or to remove a file from the disk. See file wipe, trash and undelete. 1. (operating system) delete - (Or "erase") To make a file inaccessible. or edit their keywords at any time through the user control panel. The second feature, "HotLeads," lets media buyers pick-and-choose from a comprehensive list of campus newspapers across the country. When they select a newspaper, the CampusAdTrader system sends out an e-mail alerting the paper that there is a willing (yet anonymous) buyer on the site and encourages them to post their available space for sale. When used in conjunction with the "Watch" feature, the "HotLeads" system lets buyers safely express their interest in specific newspapers and keep an eye out for their resulting auctions. Of course, the "HotLeads" functionality also helps to provide the selling newspapers with a stream of qualified advertising leads. Media Buyers Sign Up Free Through December, 2005 The new service derives its revenue in two ways: First, it receives a commission from participating newspapers on all ad space sold through the website; Second, it receives a membership fee ($25 per user) for media buyers and advertising professionals who wish to bid through the service. All media buyer membership fees, however, are being waived through December 31, 2005 as a promotion to drive site traffic. Access to browse or search the site is free to all - registration is only required for bidding or selling -- and the posting of ad space for auction by the campus newspapers is, and will remain, completely free. For more information about CampusAdTrader, or to sign up, please see its website at http://www.CampusAdTrader.com. ABOUT CAMPUSADTRADER CampusAdTrader is an online marketplace for buying and selling print, online and classified advertising in U.S. college newspapers. The website provides a forum where publications can list ad space for sale, sell a block of advertising in bulk, or generate visibility for unsold space as needed in front of a national audience of media buyers and advertising professionals. The site, developed and operated by college-media content and services company Collegiate Presswire, is available online at http://www.campusadtrader.com. |
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