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Camping World Announces Expansion/Integration into Northern Michigan Market.


Company to serve high demand in "Sportsman's Paradise"

BOWLING GREEN Bowling Green.

1 City (1990 pop. 40,641), seat of Warren co., S Ky., on the Barren River; inc. 1812. It is a shipping and marketing center for an area producing tobacco, corn, livestock, and dairy items.
, Ky. -- Camping World, America's largest retailer of RV and outdoor supplies, accessories and recreational vehicles, today announced that it will significantly expand its retail operations into Northern Michigan This article is about the region; for the university, see Northern Michigan University

Northern Michigan - or more properly Northern Lower Michigan - is a region of the U.S. state of Michigan, popular as a tourist destination.
. Camping World will join forces with the highly successful Burnside RV currently located in Houghton Lake Houghton Lake may refer to:
  • Houghton Lake, Michigan, an unincorporated community
  • Houghton Lake (Michigan), two different lakes in Michigan
  • Houghton Lake, (Indiana), a small lake in Marshall County, Indiana
 and Gaylord. In order to meet the growing demand for its products and services, they will consolidate the two locations into Houghton Lake and focus their efforts into one greatly expanded Camping World of Northern Michigan facility.

"We are very excited about this collaboration," said Mike Burnside, General Manager. "Northern Michigan is the epicenter for the outdoor lifestyle and we are proud to position ourselves as the premiere one-stop shopping destination." Burnside added, "The Houghton Lake area boasts a rich cultural history and is recognized for 32 miles of beautiful shore line including 22,000 acres of sandy bottom water. It serves millions of travelers who enjoy the numerous outdoor activities such as fishing, boating and off-road vehicle off-road vehicle off nvĂ©hicule m tout-terrain  trails. It's a sportsman's paradise."

While that demand is partially satisfied by the thriving Camping World locations in Belleville (Metropolitan Detroit) and Grand Rapids Grand Rapids, city (1990 pop. 189,126), seat of Kent co., SW central Mich., on the Grand River; inc. 1850. The second largest city in the state, it is a distribution, wholesale, and industrial center for an area that yields fruit, dairy products, farm produce, , the company has determined that this market has considerable growth potential and is moving to swiftly meet it. There are a significant number of visitors traveling to and through the area to recreation destinations including the Upper Peninsula Upper Peninsula
Abbr. UP
The northern part of Michigan between Lakes Superior and Michigan. It is separated from the Lower Peninsula by the Straits of Mackinac.

Noun 1.
. The rapidly growing Traverse City Traverse City, city (1990 pop. 15,155), seat of Grand Traverse co., N Mich., at the head of the West Arm of Grand Traverse Bay, in a resort and cherry-growing region; inc. 1881.  area, which is also a major tourist destination A tourist destination is a city, town or other area the economy of which is dependent to a significant extent on the revenues accruing from tourism.

It may contain one or more tourist attractions or visitor attractions and possibly some "tourist traps".
, will also be served by this facility.

The all new location is scheduled open Spring 2008 and will feature the sale of recreational vehicles including motorhomes, fifth wheels and travel trailers. It will also boast a comprehensive parts and accessories store, state-of-the-art service facility and collision center.

"The new Camping World of Northern Michigan will feature a full array of new products and offerings to meet the demands of the ever changing RV and outdoor market," said Camping World Regional Vice President Roger Anderson. "It will be Camping World's premiere Northern Michigan facility serving a wide range of the latest, most innovative RV and outdoor accessories."

About Camping World/FreedomRoads

Founded in 1966, Camping World Inc. is America's largest direct marketer and specialty retailer of RV and outdoor camping accessories, services and RV sales. Over 8,000 quality products are available through nationwide SuperCenters, a well-established catalog call center and an award-winning Web site. The company has grown from a single store in Bowling Green, KY to more than 75 SuperCenters with more than 500 service bays in 25 states and plans to reach the 100 mark by 2008. Select stores also retail a wide range of RV's through its Camping World RV Sales Brand. Product offerings will feature top manufacturers as well as private label vehicles.

Camping World also provides expanded products and services to enhance and protect the RV lifestyle including: the President's Club customer loyalty program; in-store Resource and Performance Centers featuring RV and Car Insurance and Roadside Assistance Service; Camping World RV Institute technical certification/training program; Goodwill Ambassador program; and the new campground discount program, Camp Club USA.

FreedomRoads is a dynamic national network of well-established local and regional RV dealerships that have united to benefit customers, employees, suppliers and the RV industry. FreedomRoads operates as a multi-store retail chain engaged in the retail sale, finance and service of recreational vehicles.

FreedomRoads is America's largest RV retailer operating nearly 60 locations in 23 states including: Alabama, Arizona, California, Colorado, Florida, Georgia, Illinois, Indiana, Michigan, New Hampshire New Hampshire, one of the New England states of the NE United States. It is bordered by Massachusetts (S), Vermont, with the Connecticut R. forming the boundary (W), the Canadian province of Quebec (NW), and Maine and a short strip of the Atlantic Ocean (E). , New Jersey, New Mexico, Nevada, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures


Area, 52,586 sq mi (136,198 sq km). Pop.
, Ohio, Oregon, Pennsylvania, South Carolina South Carolina, state of the SE United States. It is bordered by North Carolina (N), the Atlantic Ocean (SE), and Georgia (SW). Facts and Figures


Area, 31,055 sq mi (80,432 sq km). Pop. (2000) 4,012,012, a 15.
, Tennessee, Texas, Utah and Washington.

FreedomRoads stocks over $350 million of new and used recreational vehicle inventory representing over 40 manufacturers.

For more information, visit us online at www.FreedomRoads.com or www.campingworld.com
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Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Article Type:Company overview
Date:Aug 16, 2007
Words:637
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