Campbell Soup to Share Success of Demand-Driven Initiatives at the IBF Latin American Supply Chain Forecasting & Planning Conference.NORWALK, Conn. -- Terra Technology, the leading provider of demand sensing and inventory optimization solutions for consumer products companies, today announced that Cesar Felix, supply chain and operations director of Campbell Soup Mexico, will present, "Demand sensing enables DDSN DDSN Demand Driven Supply Network DDSN Digital Derived Services Network DDSN Distributed Diagnostics and Service Network (Cisco) DDSN Document Date and Serial Number and S&OP improvements at Campbell Soup" at the IBF IBF See: International Banking Facility Supply Chain Forecasting & Planning Conference: Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. Experiences on Tuesday, November 25, 2008 at 9:00 AM. The Institute of Business Forecasting & Planning (IBF) is recognized worldwide as the premier full-service provider of forecasting and planning services. Campbell Soup implemented Terra's Demand Sensing and Inventory Optimization solutions in 2004 and has realized significant results. Cesar will discuss the steps Campbell's has taken on the journey to implementing a demand-driven supply network, including transforming the planning organization, re-implementing existing planning systems, introducing an S&OP process and implementing innovative Demand Sensing and Inventory Optimization solutions. With Terra's solutions, Campbell Soup has decreased safety stock 20 percent and saved $20 million in inventory. Commenting on the upcoming presentation, Robert F. Byrne, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Terra Technology, said, "Campbell Soup implemented Terra's Demand Sensing and Inventory Optimization solutions to improve production planning Production planning The function of a manufacturing enterprise responsible for the efficient planning, scheduling, and coordination of all production activities. , decrease inventory and cut manufacturing costs. Campbell's demand-driven initiatives have enabled tremendous financial benefits to the company while improving service levels." About Campbell Soup Company Campbell Soup Company (NYSE: CPB) (also known as Campbell's) is a well-known American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey. Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup, baked snacks, and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm Pepperidge Farm was founded in 1937 by Margaret Rudkin, who named the brand for a property her family owned in Connecticut (which itself was named for the pepperidge tree, Nyssa sylvatica). In 1961, the company was purchased by Campbell's. ," "Arnott's," and "V8." For more information on the company, visit Campbell's website at www.campbellsoup.com. About Terra Technology Terra Technology is the leading provider of demand sensing and inventory optimization software for consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and companies. Terra's solutions incorporate demand signals from throughout the supply chain including retailer data, reducing forecast error by up to 50 percent and inventory up to 20 percent. More accurate forecasts and inventory targets improve customer service, lower inventory, decrease unplanned changeovers and reduce costs. Terra's customers include Campbell Soup, Procter & Gamble, and Ventura Foods. For more information, please visit www.terratechnology.com or call 203-847-4007 x111. |
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