Campbell Soup Company selects Information Resources, Inc. as its primary marketing research and decision support software vendor.CHICAGO--(BUSINESS WIRE)--Nov. 9, 1994--Information Resources, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :IRIC IRIC Institute for Research in Immunology and Cancer (Montreal, Quebec) IRIC International Relations Institute of Cameroon (Yaounde, Cameroon) IRIC Incident Reporting and Investigation Centre ) today announced that Campbell Soup Company Campbell Soup Company (NYSE: CPB) (also known as Campbell's) is a well-known American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey. , one of its largest clients, has once again selected IRI Iri (ē`rē`), former city, North Jeolla (Cholla) prov., SW South Korea. An agricultural center and transportation hub, it was absorbed into Iksan. as its primary marketing research and decision support software (DSS (1) (Digital Signature Standard) A National Security Administration standard for authenticating an electronic message. See RSA and digital signature. (2) (Digital Satellite S ) supplier in the U.S. The multi-year, multi-million dollar agreement represents a renewal and expansion of services and includes a wide array of products, including InfoScan, InfoScan Census and DataServer. "We have concluded that IRI's collection of marketing research products, census data, analytics and DSS tools provides our businesses with more actionable, bottom-line value and overall marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). assessment," said Paul Bloom, director of global marketing research for Campbell Soup. "We are very pleased that, after a comprehensive evaluation process, Campbell Soup Company has expanded their commitment to IRI as their long-term information and software partner," said James G. Andress, IRI's president and chief executive officer. "The range of services that we will bring to bear on their business issues, particularly the nationwide store-level data available through InfoScan Census, will provide them with true competitive advantage, so crucial in today's environment." Information Resources, Inc. is a Chicago-based company which provides a variety of information services See Information Systems. , decision support software products and executive information systems. In the information sector, the Company develops and maintains computerized proprietary databases, analytical models and software products to assist consumer packaged goods companies in testing, monitoring, evaluating and executing their sales and marketing plans. The Company's software products, with applications for executive information systems, planning, marketing, sales, finance and operations, are licensed across a wide variety of industries and governmental agencies. The Company's services are marketed in 26 countries around the world. CONTACT: Information Resources, Inc., Chicago
Robert J. Bregenzer, 312/726-1221
or
Edelman Public Relations
Mark J. Vruno, 312/280-2190
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