Campbell Soup Company Selects FamilyTime.com to Reach Moms Online; FamilyTime.com Goes Beyond the Banner to Build Campbell's Soups Brands.Business Editors WESTPORT, Conn.--(BUSINESS WIRE)--July 6, 2000 FamilyTime.com, Inc., the first comprehensive online Home & Family Organization Service developed to save today's "Heroic he·ro·ic adj. Relating to a risky medical procedure that may endanger the patient but also has a possibility of being successful, whereas lesser action would result in failure. Moms" time and money, and Campbell Soup Company Campbell Soup Company (NYSE: CPB) (also known as Campbell's) is a well-known American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey. (NYSE NYSE See: New York Stock Exchange : CPB CPB see cardiopulmonary bypass. CPB Cardiopulmonary bypass. See Port-Access cardiopulmonary bypass. ), the world's largest maker and marketer of soup, today announced an agreement which establishes Campbell Soup Company as a primary sponsor on FamilyTime.com's Recipes section for busy parents. This strategic alliance provides Campbell with the ability to reach today's Heroic Moms while they are actively engaged, planning their daily family meals and shopping activities through FamilyTime.com. Under the agreement with Campbell, FamilyTime.com will provide busy parents with instant access to Campbell's Quick and Easy Cookbook (programming) cookbook - (From amateur electronics and radio) A book of small code segments that the reader can use to do various magic things in programs. One current example is the "PostScript Language Tutorial and Cookbook" by Adobe Systems, Inc (Addison-Wesley, ISBN recipes, as part of FamilyTime.com's expanding recipe and meal solutions database. FamilyTime.com members can plan meals on their calendar using Campbell's recipes and with "one-click" add the ingredients to shopping lists organized by store aisle. Future programs will include promotional support for Campbell's "Labels for Education" program, which enables parents to support their local school systems through the collection of Campbell's soup labels, as well as other popular Campbell brands like "Prego" pasta sauce, "SpaghettiO's", and "V8 Splash". "FamilyTime.com is a great channel for delivering our recipes and meal solutions to active families online," says Campbell's Nora Schultz, Global Manager, Interactive Marketing. "Our brand has long been trusted by American families American Family is a photographic artwork exhibition by Renée Cox. See also
"Today's mom, who is often providing for their family while balancing a career, is seeking practical solutions that save them time and money," says Patrick O'Brien Patrick O'Brien may refer to:
About FamilyTime.com, Inc. FamilyTime.com is dedicated to developing technology-driven products and services that improve the quality of life for the "heroic mom." Located at www.familytime.com, the site offers an integrated home management system that helps time-pressed homemakers organize their family lives while saving both time and money. A co-branded site with Lycos, Inc. was launched in February 2000 integrated within the Lycos Network's Family and My Lycos sections. FamilyTime.com provides a direct channel for marketers to deliver brand-building information to consumers while they are actively planning their shopping, meal solutions and home organizational activities. Headquartered in Westport, CT, FamilyTime.com is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. . About Campbell Soup Company Campbell Soup Company is the world's largest maker and marketer of soup. The Company's soups are sold under the global "Campbell's" brand, as well as "Erasco" in Germany and "Liebig" in France. Among its other strong food brands are "Pepperidge Farm Pepperidge Farm was founded in 1937 by Margaret Rudkin, who named the brand for a property her family owned in Connecticut (which itself was named for the pepperidge tree, Nyssa sylvatica). In 1961, the company was purchased by Campbell's. " cookies and crackers, "V8" and "V8 Splash" juices, "Pace" Mexican sauces, "Prego" pasta sauces, "Swanson" broths, "Homepride" sauces in the United Kingdom, "Arnott's" biscuits in Australia, and "Godiva" chocolates around the world. |
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