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Campbell Soup Company Invests in Global Product Lifecycle Management Solution.


SOUTHBOROUGH, Mass. -- Food Industry Leader to Use Formation Systems' Optiva in Operations Generating More Than $5 Billion of Corporate Revenue

Formation Systems, a leading provider of product development solutions for the food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods. , specialty chemical A Specialty chemical is a chemical produced for a specialized use. They are produced in lower volume than bulk chemicals, of which petrochemicals, made from oil feedstocks, are the most common. However, both are produced in a chemical plant.  and consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale
foodstuff, grocery - (usually plural) consumer goods sold by a grocer

plural, plural form - the form of a word that is used to denote more than one
 industries, announced today that Campbell Soup Company Campbell Soup Company (NYSE: CPB) (also known as Campbell's) is a well-known American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey.  has chosen Formation Systems' Optiva software for its product development infrastructure. Optiva will be used by more than 1,000 Campbell associates working at the company's Camden, NJ headquarters, as well as at the Campbell's Canada, Campbell's Australia and Pepperidge Farm Pepperidge Farm was founded in 1937 by Margaret Rudkin, who named the brand for a property her family owned in Connecticut (which itself was named for the pepperidge tree, Nyssa sylvatica). In 1961, the company was purchased by Campbell's.  business units.

"Campbell's goal is to be the most innovative and agile company in its markets," said Joseph Spagnoletti, Campbell's vice president of information technology. "As our first truly global IT solution, Optiva enables us to bring products to market faster, while reducing risk and ensuring regulatory compliance. This investment is a significant update to our product development systems. Optiva allows us to replace obsolete PLM (Product Life cycle Management) A comprehensive information system that coordinates all aspects of a product from initial concept to its eventual retirement. Sometimes called the "digital backbone" of a product, it includes the requirements phase, analysis and design  tools, automate workflows, improve sourcing and qualification processes, and enable us to rapidly implement new work processes."

Optiva integrates product development from concept to launch for process manufacturers. Optiva provides collaborative formulation, packaging, labeling, sourcing and program management functionality for some of the world's largest food and beverage makers, now including Campbell. Optiva enables these manufacturers to improve their product development productivity, comply with regulatory issues around the world and speed new product introductions to market all while reducing development cost, maximizing efficiencies and lowering risk.

"As discussed in our report, 'The Value of PLM and How to Get It,' at the highest level, PLM targets the things that CEOs, and ultimately investors, care about most--namely, growing cash flow with the expectation of more to come. Better (faster, cheaper, more precise) product innovation translates consistently into higher margins and market share," said Kevin O'Marah, vice president of research at AMR (1) (Adaptive Multi-Rate) A variable rate speech codec selected by the 3GPP for the 3G evolution of the GSM cellphone system (WCDMA). Using the Algebraic CELP (ACELP) compression technology, AMR provides toll quality sound at transmission rates from 4.75 to 12.  Research.

"Like many companies, Campbell is meeting the challenges of increasing competition and regulation by investing in their product development process and systems," said Trent Landreth, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Formation Systems. "We are excited to partner with Campbell and provide a global platform for product development."

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high quality soup, sauce, beverage, biscuit, confectionery and prepared food products. The Company is 135 years old, with over $7 billion in annual sales and a portfolio of more than 20 market-leading brands. For more information on the company, visit Campbell's website on the Internet at www.campbellsoup.com.

About Formation Systems

Formation Systems is a software and services company that focuses on significantly improving the product development process for manufacturers in the food and beverage, personal care and specialty chemical industries. The company helps manufacturers accelerate new product introduction and achieve globally compliant products with lower development costs and a shorter time to world markets. Customers realize these benefits by using Formation Systems' software, Optiva, which enables manufacturers to consolidate the product development process and integrate disparate systems into one centralized cen·tral·ize  
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es

v.tr.
1. To draw into or toward a center; consolidate.

2.
, easy-to-use solution. Customers include Coca-Cola, Barber Foods, Rich Products, Hormel, Groupe Danone Groupe Danone (Euronext: BN, NYSE: DA) (known as Dannon in the United States) is a food-product company with its central headquarters in Paris, France. It claims world leadership in dairy products,[1] , RPM and GE Plastics. Formation Systems is headquartered in Southborough, Mass. with offices around the world. For more information visit the corporate web site at www.formationsystems.com.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 29, 2004
Words:535
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