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Campbell Soup Company & Camden Riversharks Extend Partnership Agreement.


Stadium Naming Rights Naming rights are the right to name a piece of property, either tangible property or an event, usually granted in exchange for financial considerations. Institutions like schools, places of worship and hospitals have a tradition of granting donors the right to name facilities in  Extended, 7,000 Tickets a Year for Community Groups

CAMDEN Camden, borough, Greater London, England
Camden, inner borough (1991 pop. 170,500) of Greater London, SE England. Within the borough, residential Hampstead is popular with writers and artists.
, N.J. -- Campbell Soup Company Campbell Soup Company (NYSE: CPB) (also known as Campbell's) is a well-known American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey.  (NYSE NYSE

See: New York Stock Exchange
:CPB CPB

see cardiopulmonary bypass.

CPB Cardiopulmonary bypass. See Port-Access cardiopulmonary bypass.
) and the Camden Riversharks The Camden Riversharks are a baseball team in the Atlantic League of Professional Baseball based in Camden, New Jersey. Since the 2001 season, they have played in the South Division of the Atlantic League, which is not affilitated with Major League Baseball.  today announced that they have extended their stadium naming rights agreement for 10 more years to the end of 2020, with a company option to extend the agreement to 2030.

Under the terms of the agreement, Campbell will continue to hold the naming rights of the baseball park and will continue to sell its products, including "V8" beverages, "Pace" salsa and "Pepperidge Farm" rolls and snacks, at concession stands. Campbell also will receive 7,000 tickets per season--100 tickets per game--which it plans to donate to local community groups. The familiar 60-foot Campbell sign will remain in lights atop the stadium along with additional Campbell branding throughout the field.

Sean Connolly, President Campbell USA, said, "Campbell Soup Company is thrilled to extend its partnership with the Camden Riversharks. Baseball and 'Campbell's' soup both hold a special place in American culture. In fact, they go together like, well, soup and a sandwich. We are proud to associate our company and brands with the fun and affordable family entertainment that the Riversharks provide thousands of families from across the Delaware Valley each season."

Campbell has held the naming rights of the ballpark since 2001, the Riversharks' inaugural season.

"We couldn't ask for a better partner than Campbell," said Adam Lorber, General Manager of the Camden Riversharks. "To be associated with such an iconic brand located right here in Camden is a great win for the team, the city and the community. We look forward to continuing our relationship for years to come."

Connolly and Lorber were joined for the announcement by Robert Zane, Vice President of Real Estate Operations for Campbell; Jerry Buckley, Chairman of the Campbell Soup Foundation; and Peter Kirk, Chairman of the Camden Riversharks. The group also was joined by local community organizations, along with the Campbell Kids and Finley and Blueper, the Riversharks mascots, to celebrate the news.

During the news conference, Connolly presented William Perez and Luis Neco from the Cramer Hill Little League with an oversized o·ver·size  
n.
1. A size that is larger than usual.

2. An oversize article or object.

adj. o·ver·size also o·ver·sized
Larger in size than usual or necessary.
 pair of tickets representing the 7,000 tickets Campbell plans to donate to local community organizations each season. Last year, the Cramer Hill Little League played a baseball game on the South Lawn of the White House. Additional community organizations also were on hand, including representatives from Urban Promise, Woodlawn Development Corporation and Cooper's Ferry.

"Thanks to Campbell and the Riversharks, Camden children will have an opportunity to enjoy America's favorite pastime right here in their hometown," said Perez, President of the Cramer Hill Little League. "We appreciate Campbell's ongoing generosity and are grateful the company continues to be an active and supportive member of our community."

Campbell's Field is one of the country's finest minor league baseball
This article is about the umbrella organization for minor-league professional baseball in North America. For general information on the minor leagues, see minor league baseball.
 facilities. The 6,400 seat stadium was honored as "Ballpark of the Year" in 2003 by Digitalballparks.com, and in 2004 by Baseball America. The stadium offers unbeatable views of the Benjamin Franklin Bridge Noun 1. Benjamin Franklin Bridge - a suspension bridge across the Delaware River
City of Brotherly Love, Philadelphia - the largest city in Pennsylvania; located in the southeastern part of the state on the Delaware river; site of Independence Hall where the
 and the Philadelphia skyline and is instantly recognizable by the 60-foot lighted, iconic, Campbell's sign that is visible from the Pennsylvania side of the river and the Ben Franklin Bridge. Amenities include 20 luxury suites, 417 club seats, Fat Jack's BBQ BBQ barbecue  picnic pavilion, and the Acme Fun Zone.

The Camden Riversharks play in the independent Atlantic League of Professional Baseball
This article refers to the modern Atlantic League. For the original incarnations of the Atlantic League, which operated between 1896 and 1915, see Atlantic League (1896-1915)


The Atlantic League of Professional Baseball
. They will take on the Southern Maryland Blue Crabs The Southern Maryland Blue Crabs will be an Atlantic League team based in Waldorf, Maryland. Beginning in the 2008 season, they will play in the South Division of the Atlantic League of Professional Baseball, which is not affiliated with Major League Baseball.  in their 2009 home opener, which is scheduled for 7:05 P.M. on Friday, May 1st. To purchase tickets or for more information, visit www.riversharks.com or call 1-866-SHARKS-9.

Community Organization Ticket Information

Community groups interested in requesting tickets can contact Campbell Soup Company via email at community_relations@campbellsoup.com.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup, baked snacks, and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's," and "V8." For more information on the company, visit Campbell's website at www.campbellsoup.com.
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Copyright 2009 Gale, Cengage Learning. All rights reserved.

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Publication:Business Wire
Date:Apr 2, 2009
Words:685
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