Campbell Reinforces Commitment to Helping People Get More Vegetables with V8[R] Juice.Partnership with Produce for Better Health Foundation and New Ad Campaign Encourage People to Rethink and Drink Their Vegetables CAMDEN Camden, borough, Greater London, England Camden, inner borough (1991 pop. 170,500) of Greater London, SE England. Within the borough, residential Hampstead is popular with writers and artists. , N.J. -- Campbell Soup Company Campbell Soup Company (NYSE: CPB) (also known as Campbell's) is a well-known American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey. (NYSE NYSE See: New York Stock Exchange :CPB CPB see cardiopulmonary bypass. CPB Cardiopulmonary bypass. See Port-Access cardiopulmonary bypass. ), the maker of V8([R])juice, is teaming up with Produce for Better Health Foundation (PBH PBH Prefeitura Municipal de Belo Horizonte (Brazil) PBH Power By the Hour PBH Persistent Black Holes (MRI indicator of neuronal loss) PBH Pyrmont Bridge Hotel (Sydney, Australia) ) to help teach people about great-tasting and simple ways to get more vegetables in their diet every day. Eating enough vegetables is critical to promoting good health, including reducing risk factors for heart disease and obesity, two of the nation's biggest public health issues. Yet, seven out of 10 Americans don't meet the recommended average of five servings of vegetables a day.1-2 Addressing this "vegetable gap" is the mission of PBH, which partners with the Centers for Disease Control and Prevention Centers for Disease Control and Prevention (CDC), agency of the U.S. Public Health Service since 1973, with headquarters in Atlanta; it was established in 1946 as the Communicable Disease Center. to help educate people about the importance of eating vegetables and fruit through its "More Matters" campaign. PBH says two primary reasons many people fail to get enough vegetables are taste and convenience. Drinking vegetable juice Vegetable juice is a popular drink all over the world. Vegetable juice is an alternative to fruit juice. Most commercial brands do however contain a large amount of sodium. If making vegetable juice at home, a juicer that can process vegetables will be needed. may help overcome those barriers. In a recent study conducted by University of California, Davis The University of California, Davis, commonly known as UC Davis, is one of the ten campuses of the University of California, and was established as the University Farm in 1905. researchers, people who drank V8 juice reported they enjoyed it as a way to get their vegetables. And, nine out of 10 said they felt they were doing something good for themselves.3 "Vegetables come in all shapes and sizes - what's important is to find the ones you enjoy because you are likely to eat more of them and develop long-term, healthy eating habits," said Elizabeth Pivonka, PhD, RD, President of Produce for Better Health Foundation. "Taking small steps such as including 100% vegetable juice throughout your daily routine can add up to big changes in your overall diet and, ultimately, total health. What's great about V8 juice is that there are so many options to choose from to meet a variety of tastes and hectic lifestyles." A primary goal for PBH for its "More Matters" campaign is to remind people that all forms of vegetables and fruit count toward meeting the government recommendation: whether fresh, canned, frozen, dried or 100 percent juice. Through this initiative, PBH helps spread the word to schools, supermarkets and health professionals with everything from tips to recipes. New V8 Ad Campaign Shows Daily Servings Really "Count" To further encourage people to get their vegetables, the makers of V8([R]) products are launching a new ad campaign to reinforce how all forms of vegetables "count." The ads include a "vegetable counter" that appears over the heads of men and women, showing how drinking V8([R] )100% vegetable juice helps them get closer to those all-important five servings. In fact, one 12-ounce bottle of V8 100% vegetable juice provides three of the recommended five daily servings. The campaign, created by Young & Rubicam, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , will include five 15-second spots and one 30-second television spot. The new campaign is the latest chapter in a rich history of award-winning advertising dating back to the 1960s that reminds people about the importance of getting their vegetable servings. For more than 75 years, V8 juice has been committed to providing great-tasting and convenient ways to help people get more vegetables in their diet every day. The portfolio of products includes V8 100% vegetable juice, V8 V-Fusion([R]) 100% juice and Campbell's([R]) V8([R]) soups. For more information about the portfolio of V8 products, visit www.v8juice.com. About Produce for Better Health Foundation Produce for Better Health Foundation is a non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. whose mission is to lead the way to achieving increased daily consumption of fruits and vegetables by leveraging private industry resources, leveraging public sector resources, influencing policy makers, motivating key consumer influencers and promoting fruits and vegetables directly to consumers. To learn more, visit www.pbhfoundation.org. About Campbell Soup Company Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup, baked snacks, and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm Pepperidge Farm was founded in 1937 by Margaret Rudkin, who named the brand for a property her family owned in Connecticut (which itself was named for the pepperidge tree, Nyssa sylvatica). In 1961, the company was purchased by Campbell's. ," "Arnott's," and "V8." For more information on the company, visit Campbell's website at www.campbellsoup.com. 1 Casagrande SS, Wang Y, Anderson C, Gary TL. Have Americans Increased their Fruit and Vegetable Intake? The Trends Between 1988 and 2002. Am J Prev Med 2007; 32:257-63 2 1 serving of vegetables = u Cup. USDA USDA, n.pr See United States Department of Agriculture. MyPyramid recommends 2 u C daily for a 2000 calorie diet 3 Easy accessibility to a vegetable beverage can A beverage can is most often an aluminium can manufactured to hold a single serving of a beverage. Overview The early metal beverage can was made out of steel (similar to a tin can) and had no pull-tab. result in a marked increase in vegetable intake: an approach to improving vascular health. Departments of Nutrition and Internal Medicine, University of California, Davis, One Shields Ave, Davis, CA 95616. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6065808&lang=en |
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