Campbell Mithun Esty and Pedersen Gesk Combine Forces.Business Editors MINNEAPOLIS--(BUSINESS WIRE)--March 10, 2000 Campbell Mithun Esty (CME CME See: Chicago Mercantile Exchange CME See Chicago Mercantile Exchange (CME). ), a unit of The Interpublic Group of Companies This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , Inc. (NYSE NYSE See: New York Stock Exchange : IPG IPG Implantable pulse generator, see there ), has further expanded its portfolio of marketing communications services with the merging of international design consultancy Pedersen Gesk. Terms of the transaction were not disclosed. Pedersen Gesk, which is headquartered in Minneapolis with an additional major office in Toronto, is a leader in brand identity and package development for consumer brands in the food, household, personal care, pharmaceutical and automotive industries. The firm will operate as an autonomous unit of CME under its current name and management, with Pedersen Gesk President Brian Muldoon reporting directly to CME Chairman & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Bill Dunlap. Dunlap said: "CME is committed to helping our clients manage their brands at every point of contact. We know Brian and his team well, having worked together for a number of years on shared client assignments. They are an outstanding design team and experts at developing impactful brand packaging and presentation at retail." Pedersen Gesk was the sole remaining independent among the top 10 North American corporate identity firms. Its roster includes major clients and popular brands such as Cargill (Diamond Crystal, Honeysuckle honeysuckle, common name for some members of the Caprifoliaceae, a family comprised mostly of vines and shrubs of the Northern Hemisphere, especially abundant in E Asia and E North America. White); Clorox (Armour All, STP STP or standard temperature and pressure, standard conditions for measurement of the properties of matter. The standard temperature is the freezing point of pure water, 0°C; or 273.15°K;. ); ConAgra (Healthy Choice, Butterball); Pharmacia Upjohn (Rogaine); Reser's; Regis; Schwann's (Red Baron, Tony's, Freschetta); SmithKline Beecham (Nicorette, Tums Tums A trademark for an over-the-counter preparation of calcium carbonate. calcium carbonate Adcal (UK), Alka-Mints, Cacit (UK), Calcarb 600, Calci-Chew, Calci-Mix, Caltrate 600, Children's Pepto Chooz, Florical, ); and United Sugars (Crystal Sugar). Muldoon said: "We have a high level of trust in CME and have enjoyed a long relationship with the agency's top management. Working with the agency on its blue chip roster of clients, coupled with our own roster of blue chip clients, will afford unparalleled opportunity for our people. Together, we can be a very powerful resource for clients who value the power of brands." Established in 1974, Pedersen Gesk is a Minneapolis-based 60-person firm with a major office in Toronto, Ontario. CME, which is headquartered in Minneapolis and reported year-end 1999 billings of $960 million, has operations in multiple communications areas, including advertising, promotion, direct, interactive media and public relations. The Interpublic Group of Companies, of which CME is part, is one of the largest advertising and marketing communications organizations in the world and is comprised of McCann-Erickson WorldGroup, The Lowe Group, DraftWorldwide, Initiative Media Worldwide, International Public Relations, Octagon, Zentropy Partners, Allied Communications Group, and other related companies. |
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