Campbell's KitchenSM Serves up New On-Line Experience, Builds on Rich Culinary History and Cooking Insights.New Website Features More Than 3,000 Recipes and Over 500 New Photos CAMDEN Camden, borough, Greater London, England Camden, inner borough (1991 pop. 170,500) of Greater London, SE England. Within the borough, residential Hampstead is popular with writers and artists. , N.J. -- Just in time for the holidays, Campbell Soup Company Campbell Soup Company (NYSE: CPB) (also known as Campbell's) is a well-known American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey. (NYSE NYSE See: New York Stock Exchange :CPB CPB see cardiopulmonary bypass. CPB Cardiopulmonary bypass. See Port-Access cardiopulmonary bypass. ) is making it easier than ever to answer the question "What's for dinner?" with a major overhaul of its popular CampbellsKitchen.com website. The enhanced site has been designed to help people expand their cooking repertoire beyond the casserole, while stretching their hard-earned food dollars. The new CampbellsKitchen.com features more than 3,000 recipes, including a recipe collection dedicated to "Budget Friendly" recipes, many of which will feed a family of four for less than $10. The site offers a "Creative and Different" section that contains recipe collections that are perfect for the cook looking to expand her repertoire with new cooking twists and techniques. And while America's favorite protein ingredient continues to be chicken, the new website offers a "Chicken with a Crunch" collection that's sure to expand mealtime options. Certainly no website from Campbell's Kitchen would be complete without a "Holiday Favorites" section that covers everything from appetizers to desserts, along with favorite side dish side dish n. A dish served as an accompaniment to the main course. Noun 1. side dish - a dish that is served with, but is subordinate to, a main course entremets, side order recipes. The site's sleek new design is organized to make affordable meal ideas, cooking tips, helpful articles on cooking and search options more accessible and user-friendly than ever. "Our team embarked on a quest to better meet the needs of family-focused cooks, which ultimately resulted in completely revamping our website," said Lisa Walker, Vice President, Campbell's Condensed con·dense v. con·densed, con·dens·ing, con·dens·es v.tr. 1. To reduce the volume or compass of. 2. To make more concise; abridge or shorten. 3. Physics a. Soup, Broth broth liquid media for culturing microorganisms. cooked meat broth a medium useful for culturing anaerobic bacteria. enrichment broth one modified to permit growth by selected bacteria. and Campbell's Kitchen. "We talked to thousands of people and spent time in their homes across the country to learn what has changed in recent years regarding the way they put meals on the table. These insights drove the creation of the new CampbellsKitchen.com." Campbell's Consumer Insights team uncovered a major shift in American eating habits. Families are demanding greater value from the dollars spent to create meals. As a result, more Americans are eating at home more frequently and meals are again an occasion to eat together and reconnect as a family. For the cook, the challenge becomes how to provide a variety of choices that the entire family will enjoy - and doing so on a limited budget. For many, just the challenge of preparing a meal for a family is completely new - as many of today's new home cooks have been raised on take-out meals and fast food and received little formal or informal training on how to cook. "We're observing a fundamental change in how Americans approach the task of planning and preparing dinner for their families," said Charles Vila, Vice President, Campbell's Consumer Insights. "The economic recession has re-focused consumers on making enjoyable meals at home for less money than it would cost to go out. Families all across America are now coming home to dinner and enjoying connecting around the dinner table. While the economic recession will pass over time, we believe these new behaviors will be long-lasting." The CampbellsKitchen.com website incorporates numerous new features intended to enhance the user experience. A few of these include: * Intuitive features that allow for search by mood and then generates a list of inspired suggestions * A 7-day meal planning tool and a Campbell's cookbook of value-oriented recipes that can be downloaded for free * Detailed recipe pages that bring the most requested information into one place, including clear ingredient lists, step-by-step directions and consumer reviews * More than 500 new photographs that will inspire cooks to make a recipe * Tips for smarter eating and shopping, as well as nutritious nutritious /nu·tri·tious/ (noo-trish´us) affording nourishment. nu·tri·tious adj. Providing nourishment; nourishing. nutritious affording nourishment. snacking alternatives and ingredient substitutions * Coupons worth up to $15 that can be downloaded directly from the website and used throughout the upcoming holiday season to purchase Campbell products "While Campbell has been providing recipe ideas for nearly a century, we know times have changed," said Walker. "Each of the recipes on the new site has been thoroughly tested to make sure the cooks who put their trust in Campbell - and the rest of the family - will be satisfied with the results. We want CampbellsKitchen.com to be the go-to resource for cooks looking for simple meals that taste great and great tasting meals that are simple to create." Campbell has been a trusted resource for home cooks ever since it introduced its first cookbook, Helps for the Hostess, in 1914. Since then, the company has produced hundreds of cookbooks and created thousands of recipes. Over the past year, the number of visitors to the CampbellsKitchen.com website has more than doubled, to an average of 1 million visits monthly, resulting in more than 5 million recipe prints during this period. "Our research told us that if we wanted to continue to be a trusted source for recipe ideas with home cooks, we needed to present our recipes and all the other information in a completely new way," said Walker. "We're confident the new CampbellsKitchen.com will reach these cooks where they are going for their information - online - with great recipes and even more engaging content." The new CampbellsKitchen.com website was developed by the Dallas-based design firm IMC (Internet Mail Consortium, Santa Cruz, CA, www.imc.org) An industry trade association founded in 1996 by Paul Hoffman and Dave Crocker that promotes Internet e-mail standards and features. 2. About CampbellsKitchen.com CampbellsKitchen.com represents the new on-line presence of the experts in Campbell's Kitchen. For more than 65 years, a dedicated team of chefs, home economists and recipe developers have used their culinary, research and development skills to provide a range of recipe ideas for American families. Today, CampbellsKitchen.com is a comprehensive resource for people looking for affordable meals, cooking tips, recipes, and information. About Campbell Soup Company Campbell Soup Company is a global manufacturer and marketer of high quality foods and simple meals, including soup, baked snacks and vegetable-based beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm Pepperidge Farm was founded in 1937 by Margaret Rudkin, who named the brand for a property her family owned in Connecticut (which itself was named for the pepperidge tree, Nyssa sylvatica). In 1961, the company was purchased by Campbell's. ," "Arnott's" and "V8." For more information on the company, visit Campbell's website at www.campbellsoupcompany.com. |
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